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- Tasks: Lead shopper marketing initiatives and develop strategic plans to influence shopper behaviour.
- Company: Join JACOBS DOUWE EGBERTS, a global leader in coffee with iconic brands like Tassimo and Kenco.
- Benefits: Enjoy a hybrid work model, competitive salary, and opportunities for professional growth.
- Why this job: Be part of a dynamic team driving impactful marketing strategies in a thriving industry.
- Qualifications: 7+ years in FMCG marketing; strong analytical and project management skills required.
- Other info: Must be willing to travel across the UK for client meetings.
The predicted salary is between 43200 - 72000 £ per year.
As the Shopper Marketing Manager, you will be a key member of the Category Development and Shopper Marketing team within the broader Sales function, reporting directly to the Shopper Marketing Lead. You will collaborate across departments to deliver top-tier Shopper Marketing execution. Your core responsibilities will include driving strategic initiatives and aligning shopper activities with customer strategies, balancing immediate needs with long-term brand and commercial goals.
You will develop, execute, and evaluate comprehensive strategic shopper marketing plans that influence shopper behaviour across omnichannel touchpoints. Your role bridges brand objectives and retail execution through insight-led campaigns that drive KPIs across in-store, digital, and out-of-home (OOH) channels, all centred around a category-first narrative. Success in this role requires creativity, commercial insight, problem-solving ability, and project management skills, along with a strong understanding of FMCG dynamics and retail landscapes.
The ability to translate insights into actionable strategies, manage multiple projects, foster partnerships, and coordinate with stakeholders is essential. Your primary focus will be managing our major retail customers within the Grocery channel across all platforms.
- Develop, execute, and assess strategic shopper marketing plans for assigned retail clients.
- Lead end-to-end activation campaigns, customizing approaches as needed to meet client needs.
- Represent customer interests internally, translating their needs into commercial opportunities such as AOP, business reviews, and value creation plans.
- Oversee activation laydowns and shopper go-to-market (GTM) strategies.
- Manage and monitor budgets for advertising and trade spend, ensuring alignment with annual operating plans (AOP).
- Lead internal meetings and create external toolkits and sales materials with the Shopper Marketing team.
- Collaborate with agencies to develop tailored solutions aligned with retailer strategies.
- Work cross-functionally with Sales, Marketing, Finance, and other departments to implement initiatives.
- Manage multiple projects simultaneously with effective prioritisation.
- Implement activity plans focusing on key shopper journey points, both in-store and online.
- Evaluate campaign effectiveness and provide insights for future improvements.
- Support the Shopper Marketing team in managing third-party delivery logistics for timely deployment.
- Coordinate with E-commerce and ATL media teams for seamless omnichannel execution.
- Measure activation spend ROI and sales uplift to inform future plans.
- Assist procurement with timely purchase orders and compliance with KPIs.
- Help develop tailored marketing toolkits and activation ideas for key customers.
- Partner with shopper and customer agencies to deliver best-in-class activations, maintaining a shopper-first approach.
- Communicate activation plans and outcomes internally, ensuring alignment with Go-to-Market and S&OP processes.
- Promote a shopper-centric mindset organization-wide.
- Utilise shopper research and data to identify key purchase drivers and inform strategies.
- Interpret shopper panel data to generate actionable insights for marketing and customer plans.
- Lead annual Customer Brand Planning days in collaboration with Sales and Marketing teams.
Qualifications:
- Degree or equivalent qualification.
- At least 7 years of experience in FMCG marketing, shopper marketing, or customer activation roles.
- Knowledge of FMCG, UK markets, and omnichannel retail environments.
- Experience working with top UK grocery retailers.
- Ability to analyse multiple data sources and translate insights into actions.
- Financial skills including P&L management and budget tracking.
- Strong influencing skills and internal/external networking abilities, with experience engaging senior stakeholders.
- Proven cross-functional collaboration skills.
- Proficiency in Excel and PowerPoint.
- Willingness and ability to travel for customer meetings across the UK.
- Experience managing projects across retail, out-of-home, and e-commerce channels is preferred.
- Self-motivated with the ability to work independently.
- Legal right to work in the UK.
Shopper Marketing Manager employer: Jacobs Douwe Egberts
Contact Detail:
Jacobs Douwe Egberts Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Shopper Marketing Manager
✨Tip Number 1
Familiarise yourself with the latest trends in shopper marketing and FMCG dynamics. Understanding current market shifts and consumer behaviour will help you demonstrate your expertise during interviews and discussions.
✨Tip Number 2
Network with professionals in the FMCG sector, especially those who have experience with top UK grocery retailers. Building relationships can provide valuable insights and potentially lead to referrals for the Shopper Marketing Manager role.
✨Tip Number 3
Prepare to discuss specific examples of successful shopper marketing campaigns you've led or contributed to. Highlighting your ability to drive KPIs and manage budgets will showcase your fit for the role.
✨Tip Number 4
Stay updated on the omnichannel retail landscape, particularly how digital and in-store strategies can be integrated. Being able to speak knowledgeably about these channels will set you apart as a candidate who understands the full scope of shopper marketing.
We think you need these skills to ace Shopper Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in FMCG marketing and shopper marketing. Emphasise your project management skills and any specific achievements that align with the responsibilities of the Shopper Marketing Manager role.
Craft a Compelling Cover Letter: In your cover letter, demonstrate your understanding of the FMCG landscape and how your skills can contribute to JDE's goals. Use specific examples of past campaigns you've led and the impact they had on shopper behaviour.
Showcase Your Analytical Skills: Since the role requires analysing data to inform strategies, include examples of how you've successfully used data analysis in previous roles. Highlight your proficiency in Excel and any tools you’ve used to derive insights from shopper data.
Prepare for Potential Questions: Think about how you would answer questions related to managing budgets, leading cross-functional teams, and developing strategic marketing plans. Be ready to discuss specific projects where you demonstrated these skills.
How to prepare for a job interview at Jacobs Douwe Egberts
✨Showcase Your Strategic Thinking
As a Shopper Marketing Manager, you'll need to demonstrate your ability to develop and execute strategic marketing plans. Prepare examples of past campaigns where you successfully aligned shopper activities with brand objectives and customer strategies.
✨Highlight Cross-Functional Collaboration
This role requires working closely with various departments. Be ready to discuss how you've effectively collaborated with teams like Sales, Marketing, and Finance in previous roles, and how you managed to align different stakeholders towards common goals.
✨Demonstrate Data-Driven Decision Making
Understanding FMCG dynamics and translating insights into actionable strategies is crucial. Bring examples of how you've used data analysis to inform marketing decisions, and be prepared to discuss specific metrics or KPIs you’ve influenced.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving skills and creativity. Think of scenarios where you had to manage multiple projects or adapt strategies based on changing market conditions, and be ready to explain your thought process and outcomes.
