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For Companies At a Glance
- Tasks: Lead demand generation campaigns and engage high-potential prospects to drive growth.
- Company: Join Synthesized, a VC-backed company revolutionising software testing with AI for global leaders.
- Benefits: Enjoy flexible work options, competitive salary, and the chance to shape a new industry.
- Why this job: Be part of a high-impact role in a fast-scaling company that values creativity and data-driven strategies.
- Qualifications: Ideal for marketers with a passion for data, creativity, and proven campaign execution skills.
- Other info: This is a unique opportunity to define the go-to-market strategy in a category-defining company.
The predicted salary is between 36000 - 60000 £ per year.
About Us
Synthesized is transforming how the world tests software with AI. Trusted by global leaders like Deutsche Bank, UBS, and the European Commission, our AI-powered platform enables teams to generate high-quality test data and test cases in seconds—slashing costs, accelerating delivery, and eliminating reliance on production data. We are a VC-backed company supported by top investors. With strong traction across financial services, healthtech, and telecom, and a $90B+ market in sight, we are scaling fast in 2025 and beyond.
The Role
Synthesized is building the future of Testing Infrastructure — a new category that replaces fragile testing tools and manual workflows with scalable, intelligent systems built for continuous delivery. We’re looking for a Demand Generation & ABM Marketing Manager to take the lead in how we identify, engage, and convert our highest-potential prospects into long-term customers. This role is ideal for someone who thrives at the intersection of data, creativity, and execution — someone who knows that great campaigns start with deep customer understanding and end with measurable business impact. As our first dedicated demand marketer, you’ll work cross-functionally with Sales, Product Marketing, and the Executive Team to shape our pipeline strategy, design full-funnel campaigns, and execute account-based motions that drive growth. You will play a key role in amplifying our category story, delivering quality opportunities to Sales, and ensuring our GTM efforts are aligned with the market we’re shaping. This is a high-impact, high-ownership role for a marketer who wants to help define the go-to-market machine of a category-defining company — and isn’t afraid to build while scaling.
What You’ll Be Responsible For
- Develop and implement multi-channel demand generation campaigns (email, paid media, SEO/SEM, webinars, events) to drive qualified leads and accelerate pipeline growth.
- Optimize the marketing funnel by analyzing conversion rates and implementing strategies to improve lead quality and velocity.
- Manage and allocate the demand generation budget effectively to maximize ROI.
- Collaborate with Sales to identify high-value target accounts and develop personalized marketing strategies to engage key stakeholders.
- Execute 1:1, 1:few, and 1:many ABM campaigns, tailoring content and messaging to specific account needs and pain points.
Contact Detail:
Synthesized Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Demand Generation Manager
✨Tip Number 1
Familiarise yourself with the latest trends in demand generation and account-based marketing (ABM). Understanding the nuances of these strategies will help you speak the same language as the team at Synthesized and demonstrate your expertise during discussions.
✨Tip Number 2
Network with professionals in the software testing and AI industries. Engaging with people who are already in the field can provide valuable insights and potentially lead to referrals, which can significantly boost your chances of landing the job.
✨Tip Number 3
Prepare to discuss specific examples of successful multi-channel campaigns you've executed in the past. Being able to showcase your experience with email, paid media, and events will highlight your capability to drive qualified leads, which is crucial for this role.
✨Tip Number 4
Research Synthesized's current marketing efforts and identify areas where you could add value. By presenting thoughtful ideas on how to enhance their demand generation strategy, you'll demonstrate your proactive approach and genuine interest in the company.
We think you need these skills to ace Demand Generation Manager
Some tips for your application 🫡
Understand the Role: Before applying, make sure to thoroughly understand the responsibilities and requirements of the Demand Generation Manager position. Tailor your application to highlight relevant experiences that align with the role's focus on demand generation and account-based marketing.
Craft a Compelling CV: Your CV should clearly showcase your experience in demand generation, campaign management, and collaboration with sales teams. Use quantifiable achievements to demonstrate your impact in previous roles, such as lead generation metrics or successful campaign outcomes.
Write a Tailored Cover Letter: In your cover letter, express your enthusiasm for Synthesized and its mission. Highlight specific examples of how your skills and experiences make you a perfect fit for the role. Mention your understanding of multi-channel campaigns and your ability to analyse conversion rates.
Proofread and Edit: Before submitting your application, take the time to proofread your documents. Check for any spelling or grammatical errors, and ensure that your writing is clear and professional. A polished application reflects your attention to detail and commitment to quality.
How to prepare for a job interview at Synthesized
✨Understand the Company and Its Market
Before your interview, make sure to research Synthesized thoroughly. Understand their AI-powered platform, the industries they serve, and their competitive landscape. This knowledge will help you demonstrate your enthusiasm for the role and how you can contribute to their growth.
✨Showcase Your Demand Generation Expertise
Prepare to discuss your previous experience with demand generation campaigns. Be ready to share specific examples of successful multi-channel strategies you've implemented, including metrics that showcase your impact on lead generation and pipeline growth.
✨Highlight Cross-Functional Collaboration
Since this role involves working closely with Sales, Product Marketing, and the Executive Team, be prepared to discuss how you've successfully collaborated with different teams in the past. Share examples of how you’ve aligned marketing efforts with sales goals to drive business results.
✨Demonstrate Analytical Skills
As a Demand Generation Manager, you'll need to analyse conversion rates and optimise marketing funnels. Be ready to talk about tools and methodologies you use for data analysis, and provide examples of how your insights have led to improved lead quality and campaign performance.
