Demand Generation Manager

About Us

Synthesized is transforming how the world tests software with AI.

Trusted by global leaders like Deutsche Bank, UBS, and the European Commission, our AI-powered platform enables teams to generate high-quality test data and test cases in seconds—slashing costs, accelerating delivery, and eliminating reliance on production data.

We\’re a VC-backed company supported by top investors. With strong traction across financial services, healthtech, and telecom, and a $90B+ market in sight, we\’re scaling fast in 2025 and beyond.

The Role

Synthesized is building the future of Testing Infrastructure — a new category that replaces fragile testing tools and manual workflows with scalable, intelligent systems built for continuous delivery.

We’re looking for a Demand Generation & ABM Marketing Manager to take the lead in how we identify, engage, and convert our highest-potential prospects into long-term customers. This role is ideal for someone who thrives at the intersection of data, creativity, and execution — someone who knows that great campaigns start with deep customer understanding and end with measurable business impact.

As our first dedicated demand marketer, you’ll work cross-functionally with Sales, Product Marketing, and the Executive Team to shape our pipeline strategy, design full-funnel campaigns, and execute account-based motions that drive growth. You\’ll play a key role in amplifying our category story, delivering quality opportunities to Sales, and ensuring our GTM efforts are aligned with the market we’re shaping.

This is a high-impact, high-ownership role for a marketer who wants to help define the go-to-market machine of a category-defining company — and isn’t afraid to build while scaling.

What You’ll Be Responsible For

Demand Generation and ABM Strategy & Execution

• Develop and implement multi-channel demand generation campaigns (email, paid media, SEO/SEM, webinars, events) to drive qualified leads and accelerate pipeline growth.
• Optimize the marketing funnel by analyzing conversion rates and implementing strategies to improve lead quality and velocity.
• Manage and allocate the demand generation budget effectively to maximize ROI.
• Collaborate with Sales to identify high-value target accounts and develop personalized marketing strategies to engage key stakeholders.
• Execute 1:1, 1:few, and 1:many ABM campaigns, tailoring content and messaging to specific account needs and pain points.