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- Tasks: Lead and optimise paid media campaigns on TikTok, Snapchat, and Meta to drive growth.
- Company: Join the iconic Ministry of Sound, a pioneer in music and nightlife since 1991.
- Benefits: Enjoy free gym access, wellness events, and discounts at popular retailers.
- Why this job: Be part of a creative team that values innovation and fun in a vibrant environment.
- Qualifications: 3+ years in paid media, expertise in Google Ads, Meta, TikTok, and Snapchat required.
- Other info: Must be willing to work evenings/weekends and visit club nights.
The predicted salary is between 36000 - 54000 £ per year.
US Ministry of Sound opened in 1991 in a disused bus garage in a forgotten corner of South London. It was the first nightclub in the UK to have a 24-hour licence, didn’t serve alcohol and featured an earth-shaking sound system in a specially constructed dance box. We went on to become the world’s largest independent record company, now with Sony, and stage giant dance events, including one for over 50,000 people at the O2 during the millennium. We were pioneers in electronic music and have a history of taking risks, innovation, and colourful and creative marketing.
Thirty years later we opened The Ministry, a workspace run as a member’s club, in a 50,000 sq. ft Victorian warehouse in SE1. The design is relaxed but functional with a bar, opening windows, an outside courtyard and plenty of space to sit, relax, work and socialise – everything you wouldn’t expect to find in a standard office. There’s great home cooked F&B, a state-of-the-art gym and fitness studio with daily classes, together with a cultural and business events programme.
As a business we don’t take ourselves too seriously, like to laugh and have fun, but we have high standards, a relentless attention to detail and the continuous improvement of our product, and we work hard as a team. We hate cliché, doing things the way others do and continuously seek to differentiate our brands and products almost as a point of pride.
YOU
We are looking for a Paid Media Specialist with a sharp focus on channel growth for Snapchat and TikTok, combined with expert-level proficiency in Meta Ads, Google Ads, SEO, and Performance Max (PMax) campaigns. This role will play a critical part in scaling our digital presence, driving ticket sales, channel growth, and brand awareness for our music, brand and nightclub.
You will lead the planning, execution, and optimisation of paid social campaigns across TikTok, Snapchat, Meta (Facebook/Instagram) with a growth-first mindset. You will have experience managing large-scale Meta campaigns with complex audience segmentation, creative testing, conversion tracking and agency management. You will run funnel Google Ads campaigns (Search, YouTube, Display, Discovery), with strong usage of GA4, PSM, Smart Bidding, and Performance Max strategies.
A key part of the role will be to drive growth across organic and paid channels with performance-driven A/B testing and CRO recommendations. You will support SEO efforts by collaborating with Digital Marketing & Social Media Manager to ensure optimised content and site performance. You will be able to analyse campaign performance using Google Analytics 4 (GA4) and deliver actionable insights to stakeholders.
You will work collaboratively with the creative and marketing teams to brief high-performing video and ad assets for TikTok and Snapchat. You will stay ahead of trends in social media algorithms, ad formats, and platform innovations in the music and nightlife landscape and forecast media budgets, deliver regular reporting, and ensure campaigns hit KPIs for ROAS, CPM, CPA, and growth targets.
You must have 3+ years’ experience in a Paid Media Specialist role, be from music, entertainment, or nightlife sectors, have proven success running high-budget campaigns on Meta (Facebook/Instagram), TikTok, and Snapchat and be an expert in Google Ads, Performance Max, PSM, Google Bidding, and SEO best practices. You will also possess a deep understanding of GA4, audience segmentation, and campaign attribution models and optimisation and have a data driven mindset with strong Excel/Google Sheets skills and reporting capabilities.
A passion for music, nightlife, youth culture, and emerging social trends will be crucial. You will be comfortable in a rapid paced, creative environment where experimentation is encouraged, and have experience working with music artists, club nights, festivals, or music brands. You must hold Google Ads and Meta Blueprint certifications and have a willingness to visit the club nights and work evenings / weekends as required.
All other duties as assigned.
BENEFITS
Ministry of Sound offers an excellent range of benefits to support you as you grow with the company and take part in achieving our collective mission.
- Health & Wellness: Free Ministry membership with access to our gym, Free fitness classes & wellness events, 24/7 GP access, Counselling and Support helpline, Support app to help monitor your well being, Online Health Assessments
- Financial well-being: Life assurance programme, Staff referral scheme, Company bonus scheme, Season ticket loan, Cycle to work scheme, Enhanced maternity and adoption leave
- Pleasant Oddities: Access to cultural events hosted at The Ministry, Family & friends membership discount, Free VIP entry to Ministry of Sound Club, Dog-friendly office, Free breakfast, lunch and refreshments
- Hospitality rewards: an online app with discounts for many popular retailers
SALARY
£45,000 PA
Paid Media Specialist employer: Ministry of Sound
Contact Detail:
Ministry of Sound Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Paid Media Specialist
✨Tip Number 1
Familiarise yourself with the latest trends in paid media, especially on platforms like TikTok and Snapchat. Understanding the unique features and audience behaviours on these channels will help you demonstrate your expertise during interviews.
✨Tip Number 2
Network with professionals in the music and nightlife sectors. Attend industry events or join online communities where you can connect with others who work in similar roles. This can lead to valuable insights and potential referrals.
✨Tip Number 3
Stay updated on the latest changes in Google Ads and Meta advertising policies. Being knowledgeable about recent updates will show your commitment to staying ahead in the field and can set you apart from other candidates.
✨Tip Number 4
Prepare to discuss specific campaigns you've managed, focusing on your role in optimising performance and achieving KPIs. Use data-driven results to illustrate your impact, as this aligns with the company's emphasis on performance and growth.
We think you need these skills to ace Paid Media Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in paid media, particularly with platforms like Snapchat, TikTok, Meta Ads, and Google Ads. Use specific metrics to showcase your achievements, such as campaign performance improvements or growth in ticket sales.
Craft a Compelling Cover Letter: In your cover letter, express your passion for music and nightlife, and explain how your skills align with the role. Mention any specific campaigns you've managed that relate to the job description, and demonstrate your understanding of the company's innovative approach.
Showcase Your Analytical Skills: Highlight your experience with Google Analytics 4 and your ability to analyse campaign performance. Provide examples of how you've used data to drive decisions and optimise campaigns, as this is crucial for the role.
Demonstrate Cultural Fit: Convey your enthusiasm for the music and nightlife sectors in your application. Share any relevant experiences or insights that show you understand current trends and can contribute to the company's creative environment.
How to prepare for a job interview at Ministry of Sound
✨Showcase Your Expertise
Make sure to highlight your experience with Meta Ads, Google Ads, and performance-driven campaigns. Be prepared to discuss specific examples of successful campaigns you've managed, especially those that involved complex audience segmentation and creative testing.
✨Demonstrate Your Passion for Music and Nightlife
Since the company thrives on creativity and a love for music, share your personal connection to the industry. Talk about your favourite artists, events, or trends in nightlife that inspire you, and how they influence your work in paid media.
✨Prepare for Data-Driven Discussions
Be ready to discuss your analytical skills and how you've used tools like Google Analytics 4 to derive actionable insights. Prepare to explain how you've optimised campaigns based on data and what metrics you focus on to measure success.
✨Stay Ahead of Trends
Research the latest trends in social media algorithms and ad formats, particularly for TikTok and Snapchat. Show that you're proactive about staying informed and can adapt strategies to leverage new opportunities in the digital landscape.
