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- Tasks: Lead partnership strategy and develop innovative brand activations for live events.
- Company: Join a dynamic live events business focused on creating unforgettable experiences.
- Benefits: Enjoy a creative work environment with opportunities for professional growth and networking.
- Why this job: Be at the forefront of brand engagement and make a real impact in the events industry.
- Qualifications: Experience in sponsorship sales, strong network in food and lifestyle sectors, and strategic mindset required.
- Other info: This role offers the chance to collaborate with top brands and senior stakeholders.
The predicted salary is between 72000 - 108000 £ per year.
Are you a commercially driven, creative partnerships leader with a passion for live experiences and brand engagement? We’re looking for a Director of Brand Partnerships for a large live events business to take their commercial strategy to the next level. Reporting to senior leadership, this is a pivotal role designed to build long-term brand alliances, create innovative partnership propositions, and deliver tangible revenue growth through high-impact sponsorships and brand activations.
Key Focus Areas
- Develop and lead partnership strategy across multiple event formats
- Identify new commercial opportunities with brands, venues, and agencies
- Create compelling propositions for brand activations, fan zones, and seasonal experiences
- Build strategic relationships with household-name food & beverage brands
- Deliver sponsorship deals that offer clear ROI and meaningful audience engagement
- Collaborate cross-functionally with marketing, operations, and revenue teams
- Lead a high-performing partnerships and brand activation team
What You'll Bring
- Proven experience in sponsorship sales and partnership development
- A strong network across brands and agencies – particularly in food, drink, and lifestyle sectors
- Strategic mindset with the ability to craft tailored, commercially viable partnership packages
- Strong financial and commercial acumen
- Confidence working with senior stakeholders, including brand and C-suite leaders
- A passion for live events, fan engagement, and experiential marketing
Contact Detail:
COREcruitment Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director of Strategic Partnerships (City of London)
✨Tip Number 1
Network actively within the live events and brand engagement sectors. Attend industry conferences, workshops, and networking events to meet potential partners and showcase your expertise in sponsorship sales.
✨Tip Number 2
Research and identify key brands in the food, drink, and lifestyle sectors that align with our values at StudySmarter. Tailor your approach to demonstrate how you can create mutually beneficial partnerships that drive revenue growth.
✨Tip Number 3
Prepare to discuss innovative partnership propositions during interviews. Think creatively about how to engage audiences through unique brand activations and sponsorships that resonate with fans and enhance their experience.
✨Tip Number 4
Showcase your strategic mindset by being ready to present case studies or examples of successful partnerships you've developed in the past. Highlight your ability to deliver clear ROI and meaningful audience engagement.
We think you need these skills to ace Director of Strategic Partnerships (City of London)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in sponsorship sales and partnership development. Emphasise any relevant roles where you've built strategic relationships or delivered successful brand activations.
Craft a Compelling Cover Letter: In your cover letter, express your passion for live events and brand engagement. Use specific examples from your past experiences to demonstrate how you can contribute to the company's commercial strategy.
Showcase Your Network: Mention your strong network across brands and agencies, particularly in the food, drink, and lifestyle sectors. This will show that you have the connections necessary to identify new commercial opportunities.
Highlight Strategic Mindset: Illustrate your strategic mindset by discussing how you've crafted tailored, commercially viable partnership packages in previous roles. This will help convey your ability to think critically about partnership propositions.
How to prepare for a job interview at COREcruitment Ltd
✨Showcase Your Network
Highlight your connections within the food, drink, and lifestyle sectors. Be prepared to discuss how these relationships can benefit the company and lead to successful partnerships.
✨Demonstrate Strategic Thinking
Prepare examples of how you've developed partnership strategies in the past. Discuss specific instances where your strategic mindset led to innovative and commercially viable partnership packages.
✨Engage with Passion
Express your enthusiasm for live events and brand engagement. Share personal experiences that illustrate your passion for creating memorable fan experiences and how this drives your work.
✨Prepare for Senior Stakeholder Interaction
Anticipate questions from senior leadership and be ready to discuss how you would approach working with C-suite executives. Show confidence in your ability to communicate effectively with high-level stakeholders.
