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- Tasks: Lead magazine advertising sales and develop strategies to boost revenue.
- Company: Join a leading media company focused on luxury and lifestyle sectors.
- Benefits: Enjoy competitive salary, flexible working options, and professional development opportunities.
- Why this job: Be part of a dynamic team driving innovation in premium media sales.
- Qualifications: 10+ years in advertising/media sales; strong client relationships and leadership skills required.
- Other info: Opportunity to work with top-tier brands and attend industry events.
The predicted salary is between 43200 - 72000 £ per year.
We are seeking a dynamic and results-driven Commercial Director to lead our magazine advertising sales operations. This individual will be responsible for developing and executing a robust commercial strategy to grow advertising revenue across print and digital platforms. The ideal candidate will have a strong network of clients and agencies in the luxury, fashion, travel, finance, and lifestyle sectors, with proven success in premium media sales.
Key Responsibilities:
- Strategic Sales Leadership
- Define and implement the commercial sales strategy aligned with overall business objectives.
- Identify and pursue new business opportunities with brands, agencies, and media buyers.
- Expand relationships with existing advertisers to increase revenue and renewals.
- Team & Performance Management
- Build and lead a high-performing sales team, providing mentorship, training, and clear KPIs.
- Monitor and report on sales performance, revenue forecasting, and pipeline management.
- Revenue Generation & Client Development
- Develop tailored advertising packages across print, digital, branded content, and special editions.
- Drive sponsorship and partnership opportunities for events, supplements, and native content.
- Manage top-tier accounts and attend client meetings, industry events, and trade shows.
- Collaboration & Coordination
- Work closely with editorial, marketing, and production teams to deliver integrated campaigns.
- Provide strategic input into pricing, packaging, and positioning of advertising inventory.
- Market Intelligence
- Stay abreast of market trends, competitor activity, and shifts in advertiser behaviour.
- Identify emerging categories and sectors for new revenue streams.
Key Requirements:
- Minimum of 10 years' experience in advertising/media sales, with at least 5 years in a senior commercial role.
- Demonstrated track record of exceeding sales targets and building revenue pipelines.
- Strong relationships with media agencies, luxury brands, and direct clients across relevant sectors.
- Deep understanding of print, digital, and content-driven advertising solutions.
- Excellent leadership, negotiation, and client-facing communication skills.
- Strategic thinker with a proactive, entrepreneurial mindset.
- Bachelor’s degree in Marketing, Business, Media, or related field; MBA preferred.
Contact Detail:
Insignia Group of Companies Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Commercial Director - Magazine Advertising Sales (City of London)
✨Tip Number 1
Network actively within the luxury, fashion, travel, finance, and lifestyle sectors. Attend industry events and trade shows to connect with potential clients and agencies, as building relationships is crucial for a role like this.
✨Tip Number 2
Stay updated on market trends and competitor activities. This knowledge will not only help you in interviews but also demonstrate your proactive approach to understanding the advertising landscape.
✨Tip Number 3
Prepare to discuss your previous successes in exceeding sales targets and building revenue pipelines. Be ready to share specific examples that highlight your strategic thinking and leadership skills.
✨Tip Number 4
Familiarise yourself with our company’s current advertising strategies and campaigns. Understanding our approach will allow you to present tailored ideas during discussions, showcasing your fit for the role.
We think you need these skills to ace Commercial Director - Magazine Advertising Sales (City of London)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in advertising/media sales, especially in senior roles. Emphasise your achievements in exceeding sales targets and building revenue pipelines, as these are crucial for the Commercial Director position.
Craft a Compelling Cover Letter: In your cover letter, demonstrate your understanding of the luxury, fashion, travel, finance, and lifestyle sectors. Share specific examples of how you've developed successful commercial strategies and built strong client relationships in these areas.
Showcase Leadership Skills: Highlight your experience in team management and performance monitoring. Provide examples of how you've mentored sales teams and set clear KPIs to drive results, as this is a key responsibility of the role.
Research the Company: Familiarise yourself with the company's magazine portfolio and advertising offerings. Understanding their market position and recent campaigns will help you tailor your application and show your genuine interest in the role.
How to prepare for a job interview at Insignia Group of Companies
✨Showcase Your Strategic Vision
As a Commercial Director, it's crucial to demonstrate your ability to define and implement a commercial sales strategy. Be prepared to discuss your past experiences where you successfully developed strategies that aligned with business objectives and led to revenue growth.
✨Highlight Your Network
Given the importance of relationships in this role, make sure to highlight your strong network within the luxury, fashion, travel, finance, and lifestyle sectors. Share specific examples of how these connections have helped you secure new business opportunities or expand existing accounts.
✨Demonstrate Leadership Skills
This position requires building and leading a high-performing sales team. Be ready to discuss your leadership style, how you've mentored team members in the past, and the KPIs you've set to drive performance. Providing concrete examples will strengthen your case.
✨Stay Informed on Market Trends
Show your awareness of current market trends and competitor activities. Discuss how you've adapted your strategies in response to shifts in advertiser behaviour and how you identify emerging categories for new revenue streams. This will demonstrate your proactive and strategic thinking.
