At a Glance
- Tasks: Lead exciting marketing campaigns and engage with customers to drive demand.
- Company: Join a dynamic team focused on innovative software solutions in the IT industry.
- Benefits: Enjoy a flexible work schedule with 3 days onsite and 2 days remote.
- Why this job: Be part of a vibrant culture that values creativity and collaboration while making an impact.
- Qualifications: Experience in demand generation marketing and strong communication skills are essential.
- Other info: Opportunity to manage large events and work closely with sales teams.
The Marketing Manager will execute the Observability and Service Management business unit Field Marketing (Demand Gen) Plan for the UK and Ireland market with the potential expansion to other countries in the future. With guidance from the Marketing Director, the Marketing Manager will be responsible for creating and executing the marketing campaigns in plan (Digital and F2F events, Asset Syndication, Email campaigns as an example), to enable sales to build, accelerate and win pipeline. The position is focused on outbound, customer-facing activities and will require close engagement with Sales and the Account Development Executive (ADE) team.
This individual will need to be able to work directly with suppliers, manage the field marketing budget and if/when required, develop, execute and track local and account specific demand generation campaigns. There will be an opportunity to assist with large 3rd Party tradeshow event management as well as company owned events. This successful candidate is expected to be in the office 3 days a week minimum in line with the Office Policy.
- Strong work-ethic and can-do attitude.
- Demand generation marketing experience, including field marketing, campaigns, industry marketing, digital marketing and/or partner marketing, ideally within the Software IT Industry.
- Account Based, Digital, and/or Social Media marketing experience is a plus.
- Knowledge of marketing principles, practices, tactics, tools.
- Knowledge of direct marketing, customer event, vendor practices and procedures.
- Able to demonstrate experience in creating and executing virtual customer demand-gen touches, experiences, and events.
- Experience analyzing results and driving improvements into campaigns/tactics.
- Experience working with Enterprise customers, sales and/or channel partners a plus.
- Strong project and budget management skills.
- Excellent interpersonal, written and verbal communications skills.
- SFDC knowledge.
Contact Detail:
Damia Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager (Reading)
✨Tip Number 1
Familiarise yourself with the latest trends in demand generation marketing, especially within the Software IT industry. This knowledge will not only help you during interviews but also demonstrate your passion and commitment to the role.
✨Tip Number 2
Network with professionals in the field by attending relevant marketing events or webinars. Engaging with others in the industry can provide valuable insights and potentially lead to referrals that could boost your application.
✨Tip Number 3
Showcase your project management skills by preparing examples of successful campaigns you've executed in the past. Be ready to discuss how you managed budgets and tracked results, as these are key aspects of the role.
✨Tip Number 4
Brush up on your knowledge of SFDC (Salesforce) as it's mentioned in the job description. Being able to speak confidently about how you've used this tool in previous roles can set you apart from other candidates.
We think you need these skills to ace Marketing Manager (Reading)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in demand generation marketing, field marketing, and campaign execution. Use specific examples from your past roles that demonstrate your ability to create and manage marketing campaigns, especially in the Software IT industry.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Mention your understanding of the marketing principles and practices required for the position, and how your skills align with the responsibilities outlined in the job description.
Showcase Your Results: When detailing your previous work experience, focus on quantifiable results. Highlight any successful marketing campaigns you've executed, including metrics like increased engagement or sales pipeline growth, to demonstrate your impact.
Proofread and Edit: Before submitting your application, carefully proofread your documents. Check for spelling and grammatical errors, and ensure that your writing is clear and professional. A polished application reflects your attention to detail, which is crucial for a Marketing Manager.
How to prepare for a job interview at Damia Group
✨Showcase Your Demand Generation Experience
Be prepared to discuss your previous experience in demand generation marketing. Highlight specific campaigns you've executed, the results achieved, and how they align with the requirements of the role. This will demonstrate your capability to drive successful marketing initiatives.
✨Understand the Company’s Marketing Strategy
Research the company's current marketing strategies and campaigns. Familiarise yourself with their products and services, especially in the Software IT industry. This knowledge will allow you to ask insightful questions and show your genuine interest in the role.
✨Prepare for Budget Management Questions
Since the role involves managing a field marketing budget, be ready to discuss your experience with budget management. Prepare examples of how you've successfully allocated resources in past roles and the impact it had on campaign performance.
✨Demonstrate Strong Communication Skills
As the position requires excellent interpersonal and communication skills, practice articulating your thoughts clearly. Be ready to provide examples of how you've effectively collaborated with sales teams or managed relationships with suppliers in previous roles.