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- Tasks: Lead exciting marketing campaigns and engage with customers to drive demand.
- Company: Join a dynamic team focused on innovative software solutions in the IT industry.
- Benefits: Enjoy flexible working with 3 days onsite and 2 days remote, plus competitive pay.
- Why this job: Be part of a vibrant culture that values creativity and collaboration while making an impact.
- Qualifications: Experience in demand generation marketing and strong communication skills are essential.
- Other info: Opportunity to manage large events and work closely with sales teams.
The Marketing Manager will execute the Observability and Service Management business unit Field Marketing (Demand Gen) Plan for the UK and Ireland market with the potential expansion to other countries in the future. With guidance from the Marketing Director, the Marketing Manager will be responsible for creating and executing the marketing campaigns in plan (Digital and F2F events, Asset Syndication, Email campaigns as an example), to enable sales to build, accelerate and win pipeline. The position is focused on outbound, customer-facing activities and will require close engagement with Sales and the Account Development Executive (ADE) team.
This individual will need to be able to work directly with suppliers, manage the field marketing budget and if/when required, develop, execute and track local and account specific demand generation campaigns. There will be an opportunity to assist with large 3rd Party tradeshow event management as well as company owned events. This successful candidate is expected to be in the office 3 days a week minimum in line with the Office Policy.
- Strong work-ethic and can-do attitude.
- Demand generation marketing experience, including field marketing, campaigns, industry marketing, digital marketing and/or partner marketing, ideally within the Software IT Industry.
- Account Based, Digital, and/or Social Media marketing experience is a plus.
- Knowledge of marketing principles, practices, tactics, tools.
- Knowledge of direct marketing, customer event, vendor practices and procedures.
- Able to demonstrate experience in creating and executing virtual customer demand-gen touches, experiences, and events.
- Experience analyzing results and driving improvements into campaigns/tactics.
- Experience working with Enterprise customers, sales and/or channel partners a plus.
- Strong project and budget management skills.
- Excellent interpersonal, written and verbal communications skills.
- SFDC knowledge.
Marketing Manager (Reading) employer: Damia Group
Contact Detail:
Damia Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager (Reading)
✨Tip Number 1
Familiarise yourself with the latest trends in demand generation marketing, especially within the Software IT industry. This will not only help you understand the market better but also allow you to speak confidently about your insights during interviews.
✨Tip Number 2
Network with professionals in the field by attending relevant marketing events or webinars. Engaging with others in the industry can provide valuable connections and insights that may give you an edge when applying for the Marketing Manager position.
✨Tip Number 3
Brush up on your project and budget management skills, as these are crucial for the role. Consider taking a short online course or workshop to enhance your abilities, which will demonstrate your commitment to the position.
✨Tip Number 4
Prepare specific examples of past marketing campaigns you've executed, particularly those involving digital and face-to-face events. Being able to discuss your hands-on experience will showcase your capability to handle the responsibilities of the Marketing Manager role.
We think you need these skills to ace Marketing Manager (Reading)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in demand generation marketing, particularly in the Software IT industry. Use specific examples of campaigns you've executed and the results achieved.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of the role and how your skills align with the requirements. Mention your experience with digital marketing, field marketing, and any relevant tools like SFDC.
Showcase Your Project Management Skills: In your application, emphasise your project and budget management skills. Provide examples of how you've successfully managed marketing budgets and executed campaigns on time and within scope.
Highlight Interpersonal Skills: Since the role requires close engagement with sales teams and suppliers, make sure to highlight your excellent interpersonal, written, and verbal communication skills in your application.
How to prepare for a job interview at Damia Group
✨Showcase Your Demand Generation Experience
Be prepared to discuss your previous demand generation marketing experience in detail. Highlight specific campaigns you've executed, the results achieved, and how they contributed to sales growth. This will demonstrate your capability to handle the responsibilities of the role.
✨Understand the Company’s Marketing Strategy
Research the company's current marketing strategies and campaigns. Familiarise yourself with their approach to digital and field marketing, as well as any recent events they've hosted. This knowledge will allow you to engage in meaningful discussions during the interview.
✨Prepare for Budget Management Questions
Since the role involves managing a field marketing budget, be ready to discuss your experience with budget management. Prepare examples of how you've successfully allocated resources in past roles and the impact it had on campaign success.
✨Demonstrate Strong Communication Skills
As the position requires excellent interpersonal and communication skills, practice articulating your thoughts clearly and confidently. Be ready to provide examples of how you've effectively communicated with sales teams or stakeholders in previous roles.
