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- Tasks: Lead creative marketing strategies for Birmingham Phoenix, driving fan engagement and brand growth.
- Company: Join Warwickshire County Cricket Club, a historic club at the heart of Birmingham's vibrant cricket scene.
- Benefits: Enjoy a dynamic work environment with opportunities for creativity and innovation in sports marketing.
- Why this job: Be part of an exciting era in cricket, shaping the future of sport and community impact.
- Qualifications: Proven experience in marketing, brand development, and fan engagement is essential.
- Other info: This role offers a chance to work with a globally recognised team and make a real impact.
The predicted salary is between 43200 - 72000 £ per year.
About Warwickshire Cricket: Warwickshire County Cricket Club, founded in 1882 and based at the iconic Edgbaston Stadium in Birmingham, is one of eighteen first-class county clubs within England and Wales's domestic cricket structure. The Club has a long-standing commitment to promoting and developing cricket in Warwickshire and beyond. Guided by a Board of Directors that provides strategic leadership, Warwickshire is focused on delivering excellence both on and off the field. Its vision is to be the best cricket business in the world, driving innovation, sustainability, and positive community impact across all its activities.
Cricket is experiencing significant growth, entering an exciting era with the professionalisation of women’s cricket and external investment in The Hundred competition. Warwickshire and Edgbaston are at the forefront of this progress, representing a team and venue that mirror the vibrant and forward-thinking spirit of Birmingham. Since The Hundred's launch in 2021, Birmingham Phoenix has quickly established a broad and engaged fan base, with strong representation from young supporters and women. This year, Birmingham Phoenix secured investment from Knighthead Capital, a US-based investment group with a growing focus on supporting the development of sport in Birmingham. They bring a wealth of sports investment experience and a far-reaching global influence that will help Warwickshire promote Birmingham Phoenix to cricket and sport fans around the world. This investment marks a significant milestone for Warwickshire County Cricket Club and reinforces its role in shaping the future of sport, entertainment, and community impact.
The Impact You’ll Make: As Senior Marketing Manager, you will lead the creative and strategic direction of Birmingham Phoenix. You will develop bold campaigns that elevate the brand locally and globally, drive fan growth and engagement, and enhance the Phoenix experience across every touchpoint.
Key Responsibilities:
- Develop and execute marketing campaigns to grow the Birmingham Phoenix brand, including ticket sales and merchandise.
- Use creative marketing techniques to increase engagement and conversions across all channels.
- Evaluate and optimise campaign performance through data-driven insights.
- Lead the development and evolution of the Birmingham Phoenix brand locally and globally, ensuring consistent and impactful presence.
- Implement strategies to grow the fan base, collaborating with content and digital teams to drive fan acquisition and retention.
- Continuously improve the matchday fan experience, ensuring inclusivity and excitement across touchpoints.
- Work closely with cross-functional teams to deliver a seamless and engaging brand experience.
Your Skills and Experience:
- Proven experience in leading marketing strategies and delivering successful campaigns.
- Strong background in brand development and audience growth.
- Deep understanding of fan engagement strategies and audience growth tactics.
- Ability to manage multiple projects and campaigns with high standards.
- Creative and innovative mindset to develop innovative and engaging campaigns.
How to Apply:
The Executives in Sport Group are retained on behalf of Warwickshire County Cricket Club to appoint a Senior Marketing Manager – The Hundred, Birmingham Phoenix. All direct applications and CVs will be forwarded to The Executives in Sport Group.
We ask that applicants complete our diversity monitoring form. You are not obliged to answer any of these questions but the more information you supply, the more effective our monitoring will be. All information supplied is anonymous and will not be viewed by recruiting managers.
Please note that due to the volume of applications received, we are unable to provide specific feedback on unsuccessful applications.
Senior Marketing Manager employer: Warwickshire County Cricket Club
Contact Detail:
Warwickshire County Cricket Club Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Manager
✨Tip Number 1
Familiarise yourself with the Birmingham Phoenix brand and its recent marketing campaigns. Understanding their tone, style, and audience will help you tailor your approach and demonstrate your passion for the role during any discussions.
✨Tip Number 2
Network with professionals in the sports marketing industry, especially those connected to cricket or similar sports. Attend relevant events or engage on platforms like LinkedIn to build relationships that could provide insights or even referrals.
✨Tip Number 3
Stay updated on the latest trends in sports marketing and fan engagement strategies. Being knowledgeable about innovative techniques can set you apart and show that you're proactive about bringing fresh ideas to the team.
✨Tip Number 4
Prepare to discuss specific examples of successful marketing campaigns you've led in the past. Highlight your ability to analyse data and optimise performance, as this aligns closely with the responsibilities of the Senior Marketing Manager role.
We think you need these skills to ace Senior Marketing Manager
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and expectations of the Senior Marketing Manager position. Tailor your application to highlight relevant experience in leading marketing strategies and delivering successful campaigns.
Craft a Compelling CV: Your CV should clearly showcase your proven experience in brand development and audience growth. Use specific examples of past campaigns you've led, focusing on metrics that demonstrate your impact.
Write a Strong Cover Letter: In your cover letter, express your passion for cricket and how your skills align with Warwickshire's vision. Highlight your creative mindset and ability to manage multiple projects, making sure to connect your experience with the club's goals.
Follow Application Instructions: Ensure you follow all application instructions carefully. Complete the diversity monitoring form as requested, and remember that all direct applications will be forwarded to The Executives in Sport Group, so make sure your submission is polished and professional.
How to prepare for a job interview at Warwickshire County Cricket Club
✨Know Your Audience
Before the interview, research Birmingham Phoenix and Warwickshire County Cricket Club. Understand their brand values, recent campaigns, and target audience. This knowledge will help you tailor your responses and demonstrate your genuine interest in the role.
✨Showcase Your Creativity
As a Senior Marketing Manager, creativity is key. Prepare examples of innovative marketing campaigns you've led in the past. Be ready to discuss how you can apply similar strategies to enhance the Birmingham Phoenix brand and engage fans.
✨Data-Driven Insights
Highlight your experience with data analysis during the interview. Discuss how you've used insights to optimise marketing campaigns and improve fan engagement. This will show that you can make informed decisions that drive results.
✨Collaboration is Key
Emphasise your ability to work with cross-functional teams. Share examples of successful collaborations that led to impactful marketing initiatives. This will demonstrate your capability to deliver a seamless brand experience across various touchpoints.
