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- Tasks: Lead exciting demand generation campaigns and optimise workflows in a dynamic B2B SaaS environment.
- Company: Join a high-growth Fintech company making waves in the B2B software space.
- Benefits: Enjoy a hybrid work model, competitive salary, and performance bonuses.
- Why this job: Be part of a fast-evolving team that values innovation and collaboration.
- Qualifications: 3+ years in demand generation with hands-on HubSpot experience required.
- Other info: Opportunity for occasional travel to Ireland for industry events.
The predicted salary is between 52000 - 78000 £ per year.
Location: Coventry, United Kingdom
Job Category: Other - EU work permit required: Yes
Job Description:
Reporting to: Head of Marketing
Salary: Up to £65k basic with 20% performance bonus
Work Arrangement: Hybrid – two days a week in London office (Tues & Thurs)
Employment Type: Full-time | Permanent
Interview Process: 3 stages
Target Offer Date: 30th June
Our client is a high-growth, privately owned business operating in the B2B Software space within the Fintech segment. They are hiring a Demand Generation Manager to join their growing Marketing team. This is a great opportunity to own and scale lead generation in a fast-evolving B2B SaaS company expanding across Europe & the US.
Responsibilities:
- Plan, execute, and report on Demand Generation campaigns
- Build and optimise workflows and lead nurturing in HubSpot
- Analyse and optimise campaign performance
- Collaborate with content, design, and digital teams
Requirements:
- At least 3 years of experience in a pure Demand Generation or performance marketing role, with a focus on pipeline creation and revenue impact
- Hands-on experience with HubSpot (workflows, segmentation, reporting)
- Background in B2B SaaS/Software/Tech Services industry, preferably with long sales cycles and complex buyer journeys
- Data-driven mindset with a focus on metrics like ROI, CAC, CPL, and pipeline contribution
- Located within commuting distance to London, with occasional travel to Ireland for meetings or industry events
Demand Generation Manager (£75-80k OTE, Software) employer: JR United Kingdom
Contact Detail:
JR United Kingdom Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Demand Generation Manager (£75-80k OTE, Software)
✨Tip Number 1
Familiarise yourself with HubSpot, as it's a key tool for the Demand Generation Manager role. Consider taking online courses or certifications to demonstrate your proficiency and understanding of workflows, segmentation, and reporting.
✨Tip Number 2
Network with professionals in the B2B SaaS and Fintech industries. Attend relevant events or webinars to connect with potential colleagues or industry leaders who can provide insights and possibly refer you to opportunities.
✨Tip Number 3
Prepare to discuss specific metrics and results from your previous campaigns during interviews. Highlight your data-driven mindset by showcasing how you've impacted ROI, CAC, and pipeline contribution in past roles.
✨Tip Number 4
Research the company thoroughly before your interview. Understand their products, target market, and recent developments in the B2B software space to show your genuine interest and how you can contribute to their growth.
We think you need these skills to ace Demand Generation Manager (£75-80k OTE, Software)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in demand generation and performance marketing. Focus on metrics that demonstrate your impact, such as pipeline creation and revenue growth.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Mention specific experiences that align with the responsibilities listed, such as your hands-on experience with HubSpot and your data-driven mindset.
Showcase Relevant Skills: Emphasise your skills in campaign planning, execution, and analysis. Provide examples of successful demand generation campaigns you've managed, particularly in the B2B SaaS sector.
Prepare for Interviews: Research common interview questions for demand generation roles and prepare your answers. Be ready to discuss your experience with lead nurturing workflows and how you optimise campaign performance using data.
How to prepare for a job interview at JR United Kingdom
✨Know Your Metrics
As a Demand Generation Manager, you'll need to demonstrate your understanding of key performance indicators like ROI, CAC, and CPL. Be prepared to discuss how you've used these metrics in past roles to drive success.
✨Showcase HubSpot Expertise
Since the role requires hands-on experience with HubSpot, make sure to highlight specific campaigns or workflows you've created. Discuss how you optimised lead nurturing processes and the results achieved.
✨Understand the B2B SaaS Landscape
Familiarise yourself with the B2B SaaS industry, especially within Fintech. Be ready to talk about trends, challenges, and how your previous experience aligns with the company's goals in this sector.
✨Prepare for Collaboration Questions
This role involves working closely with content, design, and digital teams. Think of examples where you've successfully collaborated across departments to achieve campaign goals and be ready to share those stories.
