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- Tasks: Lead creative social media strategies and campaigns for the Royal Shakespeare Company.
- Company: Join the renowned Royal Shakespeare Company, a leader in the arts and theatre.
- Benefits: Enjoy flexible working options, a supportive environment, and opportunities for personal development.
- Why this job: Be a key voice in a dynamic team, shaping engaging content that connects with audiences.
- Qualifications: Experience in content creation, social media management, and strong copywriting skills are essential.
- Other info: Full-time role based in Stratford-upon-Avon with some evening and weekend work required.
The predicted salary is between 24000 - 36000 £ per year.
Do you thrive on shaping bold social and channel strategies, working in a creative environment and building meaningful audience connections? The RSC is seeking an experienced Senior Social Media Manager to take our social media into its next era, combining creativity, strategic thinking and data-driven insight to grow reach, deepen engagement and strengthen our brand voice across multiple platforms.
As a key voice for our brand, you will be responsible for leading both the social and channel strategy, developing frameworks, formats and campaigns that grow reach, deepen audience connection and raise awareness of our mission.
Reporting to the Head of Campaigns, key areas of responsibility include (please see the Role Profile for the comprehensive list):
- Developing and leading a creative and inspiring social media and channel strategy which drives engagement and builds cross department understanding
- Planning and delivering social campaigns for Stratford-upon-Avon, London national and international projects.
- Monitoring and reporting social performance using analytics tools.
- Coaching, managing and supporting the Senior Social Media Officer
- Championing the RSC\’s brand identity and tone of voice, ensuring quality, consistency, and accessibility when it comes to social media and content
To be suitable for this role, it is essential that you have:
- Proven experience as a Social Media Manager within a brand or organisation that is complex and fast-paced.
- The ability to think creatively and tell engaging stories through content and social media.
- Excellent editorial judgment, with a fantastic eye for detail and impeccable copywriting skills.
- Experience of Adobe Suite, video and graphic editing skills together with experience of filming and editing simple, short-form video content.
- Ability to analyse social media data to measure performance, report findings and recommend improvements.
This is a full-time, permanent position based in either Stratford-upon-Avon or London. This role offers hybrid working, with 60% of the working week based in the office.
You will be working 35 hours per week, Monday to Friday, although some degree of flexibility will be required according to workload, including some evening and weekend work.
Our refreshed brand purpose and toolkit are embedded into everything we do, and our audience insight and analytics support planning and strategy, funnelling to decision-makers to inform the RSC\’s programme. To be part of our team is to embrace a culture of innovation, testing and learning, with a strong emphasis on digital-first. The Campaigns team develop and implement campaigns across seasons, productions and projects, with an audience-first, cross-channel philosophy.
Application Process
All applications should be made online using the RSC website. If you need any assistance when applying, please email jobs@rsc.org.uk
The interviews will be two stages; the first round will be online towards the end of February and the second round in early March.
About the RSC
The RSC strives for excellence, and values creativity, inclusivity, sustainability, collaboration, and accountability.
We can offer great benefits and aim to create a welcoming, supportive environment which is happy, healthy and safe. We place great importance upon developing a diverse, highly motivated and energised workforce to help achieve our priorities. We put our values at the heart of everything we do.
We are committed to building a diverse workforce and welcome applications from all individuals.
We believe that safeguarding children and adults is everyone\’s responsibility, and everybody working at the RSC has a duty to place safeguarding at the heart of their work. We welcome candidates who will support and advocate the RSC\’s environmental objectives continuing to improve our sustainability work and actions both on and off stage.
The Royal Shakespeare Company (no. 212481) is a registered charity.
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Senior Social Media Manager employer: ROYAL SHAKESPEARE COMPANY
Contact Detail:
ROYAL SHAKESPEARE COMPANY Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Social Media Manager
✨Tip Number 1
Familiarise yourself with the Royal Shakespeare Company's brand and mission. Understanding their values and how they communicate will help you tailor your approach and demonstrate that you're a good fit for their culture.
✨Tip Number 2
Engage with the RSC's social media channels before applying. Comment on their posts, share your thoughts on their content, and showcase your knowledge of current trends in the arts sector to make a memorable impression.
✨Tip Number 3
Network with current or former employees of the RSC. Reach out on LinkedIn to learn about their experiences and gather insights that could give you an edge during the interview process.
✨Tip Number 4
Prepare examples of your past work that align with the responsibilities of the role. Be ready to discuss specific campaigns you've led, the results achieved, and how you adapted to challenges in a fast-paced environment.
We think you need these skills to ace Senior Social Media Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in social media management and content creation. Use specific examples that demonstrate your skills in storytelling, editorial judgement, and video editing.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the arts and your understanding of the Royal Shakespeare Company's mission. Mention how your creative strategies can enhance their social media presence.
Showcase Your Work: Include links to your previous social media campaigns or content you've created. This could be a portfolio or specific posts that exemplify your ability to engage audiences and tell stories.
Highlight Relevant Skills: Emphasise your proficiency with tools like Adobe Suite and your experience with analytics platforms. Mention any familiarity with crisis communications and managing online communities to show you're well-rounded.
How to prepare for a job interview at ROYAL SHAKESPEARE COMPANY
✨Showcase Your Content Creation Skills
Prepare a portfolio that highlights your best work in content creation. Include examples of social media campaigns you've led, showcasing your ability to tell engaging stories through creative content.
✨Stay Updated on Social Media Trends
Research the latest trends in social media and digital marketing. Be ready to discuss how you can apply these trends to enhance the Royal Shakespeare Company's online presence.
✨Demonstrate Your Editorial Judgement
Be prepared to discuss your approach to editorial judgement. Share examples where your attention to detail and copywriting skills made a significant impact on a campaign or project.
✨Engage with the Interviewers
During the interview, engage with your interviewers by asking insightful questions about their current social media strategies. This shows your interest in the role and helps you understand their expectations better.
