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For Companies At a Glance
- Tasks: Lead marketing analytics, develop frameworks, and manage a team of analysts.
- Company: Join a dynamic client in the travel sector focused on growth and optimisation.
- Benefits: Enjoy a fully remote role with a competitive salary and bonus opportunities.
- Why this job: Be part of a forward-thinking team that values innovation and impact in marketing.
- Qualifications: Experience in SQL, attribution modelling, and team leadership is preferred.
- Other info: This is a fantastic opportunity to shape the future of marketing analytics.
The predicted salary is between 48000 - 64000 £ per year.
Up to £80,000 + bonus
Fully remote
Our client in the travel sector is seeking a Marketing Analytics Lead to drive the growth and optimisation of their marketing analytics function.
In this role, you'll report to the Director of Analytics and take ownership of the marketing analytics function. You'll be responsible for developing the marketing effectiveness framework and supporting the wider analytics roadmap, while leading a small team of analysts.
Skills
- SQL
- Experience with Attribution modelling and incrementality testing.
- Experience leading a team is beneficial.
To register your interest, send an email or apply below.
Marketing Analytics Lead employer: Harnham - Data & Analytics Recruitment
Contact Detail:
Harnham - Data & Analytics Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Analytics Lead
✨Tip Number 1
Familiarise yourself with the latest trends in marketing analytics, especially in the travel sector. This will not only help you understand the industry better but also allow you to speak confidently about how you can contribute to the company's growth.
✨Tip Number 2
Brush up on your SQL skills and be prepared to discuss specific projects where you've used SQL for data analysis. Highlighting your technical expertise will show that you're ready to take ownership of the marketing analytics function.
✨Tip Number 3
Prepare examples of how you've successfully led a team in the past. Focus on your leadership style and how you foster collaboration and innovation within your team, as this is crucial for the role.
✨Tip Number 4
Understand the concepts of attribution modelling and incrementality testing thoroughly. Be ready to discuss how you've applied these methods in previous roles to optimise marketing strategies and drive results.
We think you need these skills to ace Marketing Analytics Lead
Some tips for your application 🫡
Understand the Role: Read the job description carefully to grasp the key responsibilities and required skills for the Marketing Analytics Lead position. Tailor your application to highlight your relevant experience in marketing analytics, SQL, and team leadership.
Highlight Relevant Experience: In your CV and cover letter, emphasise your experience with attribution modelling and incrementality testing. Provide specific examples of how you've successfully driven marketing effectiveness in previous roles.
Showcase Leadership Skills: If you have experience leading a team, make sure to include this in your application. Discuss your leadership style and how you've supported team members in achieving their goals, as this is beneficial for the role.
Craft a Compelling Cover Letter: Write a cover letter that not only outlines your qualifications but also conveys your passion for the travel sector and marketing analytics. Make it personal and engaging to stand out from other candidates.
How to prepare for a job interview at Harnham - Data & Analytics Recruitment
✨Showcase Your SQL Skills
Since the role requires SQL experience, be prepared to discuss your proficiency in SQL during the interview. Consider bringing examples of past projects where you used SQL to derive insights or solve problems.
✨Discuss Attribution Modelling
Attribution modelling is a key part of the role. Be ready to explain your understanding of different attribution models and how you've applied them in previous roles to measure marketing effectiveness.
✨Demonstrate Leadership Experience
If you have experience leading a team, share specific examples of how you've managed and developed team members. Highlight any successful projects that resulted from your leadership to show your capability in this area.
✨Prepare Questions About the Analytics Roadmap
Show your interest in the company's future by preparing thoughtful questions about their analytics roadmap. This demonstrates your strategic thinking and eagerness to contribute to their growth and optimisation efforts.
