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A B2B financial services consultancy is seeking a Marketing Director to design and implement marketing campaigns targeted towards insurance and banking providers.
Experience of designing and implementing campaigns targeting global insurance companies &/or banking clients is essential.
Responsibilities:
- Support key stakeholders with a European and UK marketing strategy.
- Lead marketing efforts within the market creating personalised marketing campaigns to drive upsell & cross-sell opportunities.
- Plan, create, and execute field sales activities and events for the region to move qualified leads through the pipeline.
- Plan and execute integrated campaigns across multiple channels, including content, digital marketing (social media, SEO), events, webinars, and analyst interactions, to enhance brand awareness and generate demand.
- Develop a content strategy and editorial calendar to create multifunctional content.
- Drive innovation in marketing techniques and approaches.
- Translate sales objectives into marketing objectives and develop project plans for marketing support.
- Lead cross-functional project management, including communications.
- Identify internal and external resources for strategic account marketing execution.
- Execute marketing programmes on behalf of sales and provide guidance to representatives on executing programme elements independently.
- Measure and analyse the success impact metrics, including existing account revenue growth.
Requirements:
- 10-15+ years of experience in broad on and offline B2B marketing
- Proven success in revenue generation through multi-channel campaigns and client-centric marketing
- Track-record of account based marketing
- Experience in marketing enterprise solutions within the B2B sector, especially having targeted global insurance companies and/or global banking clients
- Strong individual with sector knowledge from a vendor / product standpoint
- Some strategic thinking required but will be more of an individual contributor / execution role (20% strategy, 80% execution)
- 3-days in the office
- London HQ
- Strong career development prospects
- Fantastic supportive team
Marketing Director (City of London) employer: EMR | Specialist in Marketing Recruitment
As a leading B2B financial services consultancy based in the heart of the City of London, we pride ourselves on fostering a dynamic and innovative work culture that empowers our employees to excel. With a strong emphasis on career development and a supportive team environment, we offer our Marketing Director the opportunity to lead impactful marketing campaigns while collaborating with key stakeholders in the insurance and banking sectors. Our commitment to employee growth, coupled with the vibrant atmosphere of London, makes us an exceptional employer for those seeking meaningful and rewarding careers.
Contact Detail:
EMR | Specialist in Marketing Recruitment Recruiting Team
