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For Companies At a Glance
- Tasks: Lead the development of a programmatic media unit and enhance advertising strategies.
- Company: Join a FTSE 250 client transforming the Digital Out of Home advertising landscape.
- Benefits: Enjoy a competitive salary, bonuses, and the chance to work hybrid in Central London.
- Why this job: Be at the forefront of innovation in a high-growth digital-first media business.
- Qualifications: Proven experience in OOH/DOOH advertising and strong knowledge of programmatic media required.
- Other info: This role is unique and has the potential to redefine revenue generation for the company.
The predicted salary is between 75000 - 125000 £ per year.
Location: Central London (Hybrid)
Salary: Circa £125,000 + Bonus & Benefits
Type: Full-Time, Permanent, 2-3 Days per week in Central London
Role Purpose
We are working with a FTSE 250 client who are looking for a commercially driven Director of Programmatic DOOH to lead the development of a programmatic led media unit. This individual will build their media strategy, enhancing the value of their advertising estate, and generating new income streams across Digital Out of Home (DOOH) formats. The ideal candidate will have in-depth understanding of programmatic media in DOOH, a strong network within the agency and AdTech ecosystems, and a proven track record of commercial leadership. We need someone who can work at pace and challenge the business into a new way of working. This role is going to be the first of its kind in house and has the potential to change the landscape of how this company generates revenue in the years to come.
Key Responsibilities
- Strategic Development & Execution
- Define and execute the client's DOOH and programmatic media strategy, with a focus on scaling monetisation across assets.
- Develop and build the in-house media unit to deliver commercial success and operational excellence.
- Lead cross-functional initiatives to take the estate into the programmatic landscape and ensure alignment with wider commercial goals.
- Partnerships & Stakeholder Engagement
- Establish and grow relationships with Demand Side Platforms (DSPs), SSPs, and priority AdTech partners to drive revenue and innovation.
- Build strong working relationships with agencies, independent trading desks, and technology vendors to expand demand and adoption.
- Commercial Growth & Performance
- Deliver and exceed revenue targets through programmatic monetisation strategies, aiming to double media income within 5 years.
- Identify new brand opportunities including full-site takeovers, experiential integrations, and audience-led solutions.
- Data, Insights & Technology
- Oversee the development of the client’s AdTech architecture to support scalable programmatic buying.
- Use analytics to define campaign objectives, targeting criteria, and performance measurement frameworks.
- Collaborate with internal marketing and commercial teams to create compelling brand narratives powered by data.
Experience
- Proven experience in OOH/DOOH advertising, media sales, or as a Digital Media Trader within an agency or media owner environment.
- Strong track record in programmatic advertising, with deep knowledge of DSPs, SSPs, and programmatic infrastructure.
- A well-established network across UK media agencies, trading desks, and AdTech platforms.
Benefits
Salary: Circa £125,000 + Bonus & Benefits Opportunity to shape the future of a high-growth, digital-first media business
Director of Programmatic DOOH employer: Vivo Talent Solutions
Contact Detail:
Vivo Talent Solutions Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director of Programmatic DOOH
✨Tip Number 1
Network actively within the AdTech and programmatic media communities. Attend industry events, webinars, and conferences to meet key players and stay updated on trends. Building relationships with professionals in these areas can open doors to opportunities.
✨Tip Number 2
Showcase your expertise by engaging in discussions on platforms like LinkedIn. Share insights about programmatic DOOH strategies and trends, which can help you establish yourself as a thought leader in the field and attract attention from potential employers.
✨Tip Number 3
Research the company thoroughly before applying. Understand their current media strategies and identify areas where you can add value. Tailoring your approach to demonstrate how you can enhance their programmatic DOOH initiatives will make you stand out.
✨Tip Number 4
Prepare for interviews by developing a clear vision of how you would lead the development of a programmatic media unit. Be ready to discuss specific strategies you would implement to drive revenue growth and operational excellence in the DOOH space.
We think you need these skills to ace Director of Programmatic DOOH
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in programmatic DOOH advertising and media sales. Use specific examples that demonstrate your commercial leadership and strategic development skills.
Craft a Compelling Cover Letter: Write a cover letter that outlines your understanding of the role and how your background aligns with the company's goals. Emphasise your network within the AdTech ecosystem and your vision for the future of programmatic media.
Showcase Relevant Achievements: In your application, include quantifiable achievements related to revenue growth and successful campaign execution in the DOOH space. This will help illustrate your capability to meet and exceed targets.
Research the Company: Familiarise yourself with the company's current media strategies and their position in the market. Understanding their challenges and opportunities will allow you to tailor your application and demonstrate your proactive approach.
How to prepare for a job interview at Vivo Talent Solutions
✨Showcase Your Expertise in Programmatic DOOH
Make sure to highlight your in-depth understanding of programmatic media in Digital Out of Home advertising. Be prepared to discuss specific strategies you've implemented in the past and how they contributed to revenue growth.
✨Demonstrate Commercial Acumen
Since this role is commercially driven, come equipped with examples of how you've successfully led commercial initiatives. Discuss your experience in exceeding revenue targets and how you plan to apply that knowledge to this new position.
✨Network Knowledge is Key
Given the importance of relationships in this role, be ready to talk about your established network within the agency and AdTech ecosystems. Mention specific partnerships you've built and how they've benefited your previous employers.
✨Prepare for Strategic Discussions
This position requires strategic development and execution. Prepare to discuss your approach to defining and executing a media strategy, including how you would scale monetisation across assets and lead cross-functional initiatives.
