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- Tasks: Develop and implement SEO strategies, optimise content, and manage projects.
- Company: Join YOOX NET-A-PORTER, a leader in luxury online retail with a global reach.
- Benefits: Enjoy hybrid working, performance bonuses, staff discounts, and private healthcare.
- Why this job: Be part of a creative team shaping the future of luxury e-commerce.
- Qualifications: 2-3 years of SEO experience, strong analytical skills, and a passion for luxury retail.
- Other info: Diversity is celebrated; all backgrounds are encouraged to apply.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Join to apply for the SEO Specialist role at YOOX NET-A-PORTER Join to apply for the SEO Specialist role at YOOX NET-A-PORTER Get AI-powered advice on this job and more exclusive features. SEO Operations Specialist YOOX NET-A-PORTER GROUP is the world leader in online luxury and fashion that comprises a complete luxury retail ecosystem. The Group sells directly to customers globally through its own family of multi-brand online shops NET-A-PORTER, MR PORTER, YOOX and THE OUTNET. The Group’s Online Flagship Stores Division partners with many leading luxury brands to power their own e-commerce destinations. The Group has 4.3 million high-spending active customers globally. As pioneers in bringing together the realms of technology and luxury, YOOX NET-A-PORTER satisfies the most discerning clientele with expertly curated products from the world’s most coveted brands, personalised end-to-end service, the latest technology and inspiring content, all shaped by 20 years of insights into the modern shopper. The Digital Media Marketing for Luxury looks after both Net A Porter and Mr. Porter brands. It is a team of experts covering Social Media Marketing and Display Media Marketing channels. Aligned with business objectives across both brand and performance marketing the objective is to deliver first class approach to a full funnel strategy for the business. Challenged with delivering revenue for the business whilst also ensuring engagement and consideration KPI’s are met. This creative team of experts are now seeking a talented Senior Display Marketing Executive to join the Digital Media Marketing team. We are seeking a passionate and results-oriented SEO Specialist to join our dynamic team. The ideal candidate will possess a strong understanding of content SEO best practices, excellent project management skills, and a keen interest in the luxury e-retail landscape. Some of the essentials for you to know are: Location: London Contract Type: Permanent Working Model: Hybrid Besides a competitive salary, we can offer you: Performance bonus schemes dependant on the type of role you are in A pension that both you and the company contribute to A portal with an array of discounts on things like theme park and cinema tickets Our famous staff discount along with exclusive staff sales Private healthcare for you and your family Flexible working Here is a breakdown of what you’ll be doing: Develop and implement content SEO strategies aligned with our overall business goals. Conduct thorough keyword research to identify opportunities for content creation and optimisation. Optimise existing website content (text, images, video) for search engines, focusing on on-page elements, readability, and user experience. Collaborate with content creators (internal and external) to ensure SEO best practices are integrated into all content initiatives. Manage and execute content audits to identify areas for improvement and optimisation. Track, analyse, and report on content performance using relevant SEO tools (e.g., Google Analytics, Google Search Console, SemRush, PiDatametrics etc.). Stay up-to-date with the latest SEO trends, algorithm updates, and industry best practices, particularly within the e-commerce and luxury sectors. Manage SEO-related projects, including technical implementations and content refreshes, ensuring they are delivered on time and within scope. Collaborate with cross-functional teams, including marketing, merchandising, and web development, to implement SEO recommendations. The type of person we are looking for: Proven experience (2-3 years) as an SEO Specialist, with a strong focus on content SEO. Solid understanding of SEO principles, including keyword research, on-page optimisation, data analysis, and agile methodologies. Proficiency with SEO tools such as Google Analytics, Google Search Console, Google Looker Studio and other major SEO platforms (e.g., SemRush, Ahrefs). Excellent project management and organizational skills, with the ability to manage multiple projects simultaneously. Strong analytical skills and the ability to interpret data to drive actionable insights. Excellent written and verbal communication skills. A keen interest in the luxury e-retail industry and an understanding of its unique challenges and opportunities. Passion for AI and its applications in SEO, with a strong interest in exploring automation, machine learning, and AI-driven insights for optimisation. Bonus Points: Experience with luxury e-commerce sites. Experience with site migrations. Familiarity with technical SEO concepts. Experience with international SEO. Basic Data Science knowledge. YOOX NET-A-PORTER GROUP is an equal opportunities employer, we encourage people with a diverse range of backgrounds to apply. We recognize and celebrate the benefits that diversity brings to our workplace, our business and our customers. We welcome and will consider all applications regardless of race and nationality, religion, color, sex, pregnancy or related medical conditions, parental status, sexual orientation, gender identity, gender expression, age, status as an individual with a disability, or any other legally protected characteristics. If you require any reasonable adjustments to complete your application, please do not hesitate to advise us accordingly. 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SEO Specialist employer: YOOX NET-A-PORTER
Contact Detail:
YOOX NET-A-PORTER Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land SEO Specialist
✨Tip Number 1
Familiarise yourself with the luxury e-retail landscape. Research YOOX NET-A-PORTER's unique selling points and their approach to SEO in the luxury market. This knowledge will help you tailor your discussions during interviews.
✨Tip Number 2
Showcase your proficiency with relevant SEO tools. Be prepared to discuss how you've used tools like Google Analytics or SemRush in past roles, and how they can be applied to enhance YOOX NET-A-PORTER's SEO strategies.
✨Tip Number 3
Network with professionals in the luxury e-commerce sector. Attend industry events or join online forums to connect with others in the field. This can provide valuable insights and potentially lead to referrals.
✨Tip Number 4
Stay updated on the latest SEO trends and algorithm changes. Being knowledgeable about current best practices will not only prepare you for interviews but also demonstrate your commitment to continuous learning in the field.
We think you need these skills to ace SEO Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in SEO, particularly focusing on content SEO strategies. Use keywords from the job description to demonstrate your fit for the role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the luxury e-retail industry and your understanding of SEO best practices. Mention specific tools you’ve used and successful projects you've managed.
Showcase Your Analytical Skills: In your application, provide examples of how you've used data analysis to drive SEO improvements. Mention specific metrics or tools like Google Analytics or SemRush that you've worked with.
Highlight Collaboration Experience: Emphasise your ability to work with cross-functional teams. Provide examples of how you've collaborated with content creators or marketing teams to implement SEO strategies effectively.
How to prepare for a job interview at YOOX NET-A-PORTER
✨Showcase Your SEO Knowledge
Make sure to brush up on the latest SEO trends and best practices, especially those relevant to the luxury e-retail sector. Be prepared to discuss specific strategies you've implemented in the past and how they contributed to measurable results.
✨Demonstrate Analytical Skills
Since the role requires tracking and analysing content performance, be ready to share examples of how you've used tools like Google Analytics or SemRush to derive insights. Highlight any data-driven decisions you've made that improved SEO outcomes.
✨Prepare for Project Management Questions
Given the emphasis on managing multiple projects, think of instances where you successfully juggled various tasks. Discuss your organisational skills and any project management methodologies you’ve employed to keep everything on track.
✨Express Your Passion for Luxury E-Retail
Convey your enthusiasm for the luxury e-retail industry during the interview. Share your thoughts on current trends and challenges in the sector, and how you believe SEO can play a pivotal role in overcoming them.
