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For Companies At a Glance
- Tasks: Lead events and sponsorship strategy to boost client engagement and revenue growth.
- Company: Join Appleyard Lees, a friendly firm that values individual contributions and career growth.
- Benefits: Enjoy a 34-hour work week, agile working, and generous annual leave plus perks.
- Why this job: Be part of a supportive team where your ideas matter and you can make an impact.
- Qualifications: Experience in marketing or business development, ideally in a law firm; degree preferred.
- Other info: This is an 18-month fixed-term contract with opportunities for professional development.
The predicted salary is between 36000 - 60000 £ per year.
Department: Marketing
Location: Leeds
Description
We are looking for an Events, Sponsorship, and Business Development Manager to join the wider Marketing and Business Development team on an 18-month fixed-term contract and support the business across our offices in Leeds, Manchester, Cambridge, and Halifax.
Reporting to our Director of Marketing and Business Development, you\’ll take ownership of the events and sponsorships strategy, aligning it with our broader marketing and business development goals. From identifying key industry events to facilitating attorney attendance, evaluating sponsorship opportunities, and analysing performance, your work will directly support client engagement and revenue growth.
Key Responsibilities
- Develop and deliver an events programme that aligns with our marketing strategy
- Act as the go-to contact for all events-related queries across the business
- Research and recommend external events that support business development goals
- Oversee event logistics with the support of the Marketing & Events Coordinator
- Support the delivery of in-house events alongside our Content & Digital Marketing Manager
- Drive post-event follow-up and lead nurturing
- Create and manage an annual events and sponsorship calendar
- Develop data-led insights through event reporting and ROI analysis
- Maintain and evaluate membership of third-party networks and associations
Skills, Knowledge and Expertise
- Proven experience working in a similar role in marketing or business development in a law firm or professional services environment
- Knowledge of the IP sector and services offered by IP law firms – highly desirable
- A degree in Marketing or a related field and ideally a professional qualification (e.g. CIM)
- Strong communication and stakeholder management skills, including confidence working with partners
- Ability to build and manage relationships with key external networks and event providers
- Commercial awareness, with a balance of strategic thinking and attention to detail
- Highly organised, able to juggle multiple priorities and deadlines
- Tech-savvy, ideally with experience using HubSpot, SharePoint, and WordPress
Benefits
We pride ourselves on being small and friendly enough for you to get to know everyone – but big enough to offer you great career prospects. At Appleyard Lees, you won\’t feel like a number or just another cog in the wheel. We understand everyone is individual and offer a friendly and supportive place to work and learn.
We also offer:
- 34 hour working week, Monday – Friday
- Agile working
- A supportive and friendly place to work and learn
- Annual salary review
- 25 days annual leave + bank holidays
- Holiday Purchase Scheme
- Salary Exchange
- Life assurance
- Healthcare Cash Plan & Wellbeing App
- Group Income Protection
- Long Service Milestones
- Social outings
- Vouchers on Christmas, Birthdays and Special Occasions Charity events
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Events, Sponsorship and Business Development Manager employer: Appleyard Lees IP LLP
Contact Detail:
Appleyard Lees IP LLP Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Events, Sponsorship and Business Development Manager
✨Tip Number 1
Familiarise yourself with the key industry events relevant to the IP sector. Research past events and understand what made them successful, as this knowledge will help you demonstrate your expertise during interviews.
✨Tip Number 2
Network with professionals in the law firm and professional services environment. Attend local events or join online forums to connect with individuals who can provide insights into the role and potentially refer you.
✨Tip Number 3
Showcase your organisational skills by volunteering to manage or coordinate small events. This hands-on experience will not only enhance your CV but also give you practical examples to discuss in interviews.
✨Tip Number 4
Be prepared to discuss how you would align an events programme with broader marketing strategies. Think about specific examples of how you've done this in the past or how you would approach it in this role.
We think you need these skills to ace Events, Sponsorship and Business Development Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in events, sponsorship, and business development. Use specific examples from previous roles that demonstrate your ability to manage events and develop strategies aligned with marketing goals.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Discuss how your skills and experiences align with the key responsibilities outlined in the job description, particularly your knowledge of the IP sector and stakeholder management.
Showcase Your Achievements: When detailing your past roles, focus on quantifiable achievements. For instance, mention successful events you’ve managed, sponsorships you’ve secured, or any data-led insights you’ve provided that contributed to revenue growth.
Proofread and Edit: Before submitting your application, thoroughly proofread your documents. Check for spelling and grammatical errors, and ensure that your formatting is consistent. A polished application reflects your attention to detail, which is crucial for this role.
How to prepare for a job interview at Appleyard Lees IP LLP
✨Know Your Events Strategy
Make sure you understand the company's events and sponsorship strategy. Be prepared to discuss how your experience aligns with their goals and how you can contribute to developing a successful events programme.
✨Showcase Your Communication Skills
As this role involves liaising with various stakeholders, demonstrate your strong communication skills during the interview. Share examples of how you've effectively managed relationships in previous roles, especially in a professional services environment.
✨Be Tech-Savvy
Familiarise yourself with tools like HubSpot, SharePoint, and WordPress, as these are mentioned in the job description. If you have experience using similar platforms, be ready to discuss how you've leveraged technology to enhance event management or business development.
✨Prepare for Scenario Questions
Expect scenario-based questions that assess your problem-solving abilities and organisational skills. Think of specific instances where you've successfully managed multiple priorities or resolved challenges in event planning or sponsorship management.
