At a Glance
- Tasks: Own and scale paid search campaigns across Google Ads and Microsoft Ads.
- Company: Join TourRadar, a tech company revolutionising adventure travel with over 50,000 tours worldwide.
- Benefits: Enjoy remote work flexibility, generous paid time off, and mental health support.
- Why this job: Be part of a global team shaping the future of travel while driving data-driven growth.
- Qualifications: 3-6 years in paid search management with strong analytical skills and campaign optimisation experience.
- Other info: Collaborative office culture with fun team events and a commitment to diversity.
The predicted salary is between 36000 - 60000 £ per year.
About TourRadar
TourRadar is a Series D, venture-backed tech company redefining how people discover and book organized adventures - disrupting a $200 billion industry in the process. As the leading Organized Adventure Platform, we empower operators to manage, market, and sell their multi-day tours directly to travelers (B2C) or through our global network of distribution partners (B2B2C).
Booking an organized tour has traditionally been a fragmented and time-consuming experience. TourRadar solves this by making the process seamless, intuitive, and centralized. We’ve partnered with 2,500+ trusted operators to offer over 50,000 adventures across 160+ countries, each with clear itineraries, verified reviews, and secure online booking. Since our founding in 2010, we’ve led the shift from offline to online, launching the industry’s first marketplace for multi-day tours. In 2021, we took it a step further with the introduction of our Organized Adventure Platform - connecting travelers, operators, travel agents, and creators in one integrated tech ecosystem.
We’re proudly global, with a team representing over 30 nationalities and offices in Europe, North America, and Australia. At TourRadar, we’re committed to building world-class products and experiences - and to the people behind them. As we continue to scale, we’re on the lookout for talented individuals ready to help us shape the future of adventure travel.
Working at TourRadar isn’t just a job. It’s a true adventure, one where you can change the way people experience the world through travel.
Your Responsibilities
- Take full ownership of paid search campaigns across Google Ads, Microsoft Ads, and PMax—planning, launching, managing, and optimizing every detail.
- Operate across multi-market, multi-language accounts, adapting strategy and messaging to varied customer journeys.
- Use Search Ads 360 (SA360) for campaign management, automation, reporting, and cross-platform optimization.
- Focus on non-brand acquisition efficiency, while also managing brand terms and driving incremental value from PMax campaigns.
- Design and test conversion proxy strategies that optimize toward mid-funnel and low-funnel micro conversions and predictive value.
- Collaborate closely with analytics to measure click cohort LTV, apply performance insights, and make data-informed optimization decisions.
- Navigate multi-touch attribution models to better understand true contribution and guide bidding and budgeting strategies.
- Proactively share insights, identify new growth opportunities, and regularly report on performance, learnings, and next steps.
- Partner with internal teams (analytics, content, creative, product) and external agencies as needed to ensure alignment and performance.
What You’ll Need To Bring To Your Adventure
- 3-6 years of hands-on experience running paid search campaigns in Google Ads, including Performance Max and international account structures.
- Proven experience managing large-scale budgets and multi-market search remits, with a strong track record of driving efficiency and growth across complex account structures.
- Strong familiarity with SA360 or similar tools for campaign management at scale.
- Proven ability to drive growth through paid search with efficient customer acquisition and solid ROAS.
- Comfort working with conversion proxy signals, predictive optimization, and LTV-based performance models.
- Deep understanding of search campaign mechanics, auction dynamics, and performance levers across funnel stages.
- Excellent analytical skills - you know your way around reporting tools and love pulling your own insights.
- Agency experience is welcome, provided your role was hands-on and focused on real performance outcomes.
- Proactive, detail-oriented, and ready to roll up your sleeves to make an impact.
If you don’t check every single box, we still encourage you to apply as we value diversity and different perspectives!
What You’ll Discover On Your Journey With Us
- Awesome Office: Located in the heart of the 1st District, our headquarters offer a collaborative and fun atmosphere.
- Flexibility, Your Way: Enjoy the best of both worlds with a hybrid work model: three days a week in the office for collaboration, and two days of focused work from wherever suits you best.
- Prioritizing Your Mental Health: We care about your well-being. That’s why we’ve partnered with Oliva, a leading mental health platform offering confidential access to coaching, therapy, and mental wellness resources: whenever you need them.
- Generous Paid Time Off: TourRadar employees receive 25 paid vacation days annually.
- Growth & Development: Through our annual Development and Reflection Talks (DaRT), we help you explore individual growth paths, skill development, and future opportunities.
- Sustainable & Supported Commuting: We fully cover your Wiener Linien annual pass or contribute toward your Klimaticket, plus a €25 monthly home office allowance to support your remote setup.
- Diverse & Inclusive by Nature: With over 30 nationalities represented across our global offices, TourRadar is a proudly international team.
- Team Connection & Culture: Our monthly team events (virtual and in-person) are designed to keep us connected, curious, and having fun.
Paid Search Manager (Remote) employer: TourRadar GmbH
Contact Detail:
TourRadar GmbH Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Paid Search Manager (Remote)
✨Tip Number 1
Familiarise yourself with TourRadar's unique selling points and their approach to adventure travel. Understanding their platform and how they connect travellers with operators will help you tailor your conversations during interviews.
✨Tip Number 2
Brush up on your knowledge of Google Ads, Microsoft Ads, and Performance Max campaigns. Being able to discuss specific strategies and tools you've used in past roles will demonstrate your hands-on experience and expertise.
✨Tip Number 3
Network with current or former employees of TourRadar on platforms like LinkedIn. They can provide valuable insights into the company culture and expectations, which can be beneficial for your interview preparation.
✨Tip Number 4
Prepare to discuss data-driven decision-making in detail. Be ready to share examples of how you've used analytics to optimise campaigns and drive growth, as this is a key focus for the Paid Search Manager role.
We think you need these skills to ace Paid Search Manager (Remote)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in paid search campaigns, particularly with Google Ads and Performance Max. Use specific metrics to demonstrate your success in previous roles.
Craft a Compelling Cover Letter: In your cover letter, express your passion for adventure travel and how your skills align with TourRadar's mission. Mention specific examples of how you've driven growth through paid search in the past.
Showcase Analytical Skills: Emphasise your analytical abilities by discussing tools you’ve used for reporting and optimisation. Provide examples of how data-driven decisions have led to successful campaign outcomes.
Highlight Collaboration Experience: Since the role involves working closely with various teams, mention any past experiences where you collaborated with analytics, content, or creative teams to achieve marketing goals.
How to prepare for a job interview at TourRadar GmbH
✨Know Your Metrics
As a Paid Search Manager, you'll need to demonstrate your understanding of key performance indicators. Be prepared to discuss how you've used metrics like ROAS and LTV in past campaigns to drive growth and efficiency.
✨Showcase Your Campaign Management Skills
Highlight your hands-on experience with Google Ads and SA360. Discuss specific campaigns you've managed, focusing on the strategies you employed for optimisation and scaling across multi-market accounts.
✨Be Data-Driven
TourRadar values data-backed decision-making. Prepare examples of how you've used analytics to inform your strategies, including any tools or methodologies you've applied to measure success and optimise performance.
✨Demonstrate Adaptability
Given the diverse nature of TourRadar's operations, be ready to discuss how you've adapted your search strategies to different markets and customer journeys. This will show your ability to thrive in a global environment.