Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead digital marketing strategies to drive growth and revenue for a global B2B software company.
- Company: Join ApprovalMax, an award-winning software provider transforming approval processes worldwide.
- Benefits: Enjoy flexible hours, remote work, wellness bonuses, and professional development reimbursements.
- Why this job: Be part of a dynamic team making a real impact in the fintech space with innovative solutions.
- Qualifications: 6+ years in B2B digital marketing, with leadership experience and a strong performance marketing background.
- Other info: Opportunity to mentor a growing team and collaborate across departments for maximum impact.
The predicted salary is between 43200 - 72000 £ per year.
ApprovalMax is award-winning B2B software used by businesses around the world to approve bills and expenses. It streamlines the approval process for decision-makers by replacing paper and email approvals with automated workflows. ApprovalMax integrates with platforms such as Xero, QuickBooks Online, and Oracle NetSuite to unlock powerful efficiencies for approvers and finance teams. The company is globally recognized and has won ‘Xero App Partner of the Year’ four times since 2020 in different countries.
We’re seeking an experienced Head of Digital Marketing and Growth to own and drive our digital growth engine. This role is pivotal in scaling our pipeline and revenue generation efforts, with a strong focus on paid advertising, SEO, email, and website performance. You’ll bring deep expertise in B2B marketing and be both strategic and operational—ready to roll up your sleeves and execute while leading a growing team.
Qualifications- Performance Marketing Leadership: Own strategy and execution for all paid digital channels (Google, LinkedIn, retargeting, etc.) with a laser focus on customer acquisition and ROI.
- Revenue Ownership: Be accountable for driving pipeline and revenue from digital channels.
- Marketing Operations & Attribution: Ensure robust tracking and reporting is in place across all channels, through collaboration with the operations team. Own marketing analytics, attribution modeling, and campaign reporting to drive data-led decisions.
- SEO & Website: Oversee SEO strategy and manage website performance (traffic, engagement, conversion), ensuring continuous optimization.
- Email Marketing: Manage nurture, reactivation, and retention campaigns to maximize lifecycle value.
- Team Management: Lead, mentor, and scale a high-performing digital team.
- Cross-functional Collaboration: Work closely with sales, operations, product, and content teams to align messaging and conversion paths.
- 6+ years in B2B digital marketing with at least 3 years in a leadership role, background in fintech not essential but nice to have.
- Proven track record of driving revenue via digital campaigns in a high-growth B2B SaaS environment.
- Deep expertise in Google Ads and LinkedIn Ads, and other paid platforms.
- Strong understanding of marketing operations and experience ensuring effective data tracking, campaign tagging, and performance reporting.
- Experience with SEO tools (e.g., SEMrush, Ahrefs), marketing automation platforms, and analytics tools (Google Analytics, HubSpot, etc.).
- Hands-on and performance-driven: you know what good looks like, and how to make it happen.
- Experience managing and growing a team.
- Excellent analytical, strategic, and communication skills.
- Flexible hours
- Remote work
- Health & Wellness program - a bonus payment, which will cover 50% up to a total of 500 Euro annually of the amount spent on the following activities: medical services (except regular health insurance), fitness, sports activities (excluding sports equipment), stress management, body massage, weight management, yoga, traveling, etc.
- Reimbursement of co-working space
- Reimbursement of professional development courses
- Service years recognition financial reward.
Global Head of Demand Generation and Growth employer: ApprovalMax
Contact Detail:
ApprovalMax Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Global Head of Demand Generation and Growth
✨Tip Number 1
Familiarise yourself with ApprovalMax and its unique selling points. Understanding how our software integrates with platforms like Xero and QuickBooks will help you articulate your vision for driving demand generation effectively.
✨Tip Number 2
Showcase your experience in B2B digital marketing by preparing specific examples of successful campaigns you've led. Highlight your expertise in Google Ads and LinkedIn Ads, as these are crucial for the role.
✨Tip Number 3
Network with professionals in the fintech and SaaS industries. Engaging with others in these fields can provide insights into current trends and challenges, which you can leverage during discussions with us.
✨Tip Number 4
Prepare to discuss your approach to team management and cross-functional collaboration. We value leaders who can inspire their teams and work seamlessly with other departments to achieve common goals.
We think you need these skills to ace Global Head of Demand Generation and Growth
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in B2B digital marketing, especially in leadership roles. Emphasise your achievements in driving revenue through digital campaigns and any specific tools or platforms you've mastered.
Craft a Compelling Cover Letter: In your cover letter, express your passion for digital marketing and growth. Discuss how your skills align with the requirements of the role, particularly your experience with paid advertising, SEO, and team management.
Showcase Your Analytical Skills: Provide examples of how you've used data to drive decisions in previous roles. Mention specific metrics or KPIs you’ve improved through your marketing strategies, as this will demonstrate your analytical capabilities.
Highlight Cross-Functional Collaboration: Mention any experience you have working with sales, operations, or product teams. This will show that you understand the importance of collaboration in achieving marketing goals and can effectively align messaging across departments.
How to prepare for a job interview at ApprovalMax
✨Showcase Your Digital Marketing Expertise
Be prepared to discuss your experience in B2B digital marketing, particularly in driving revenue through paid channels like Google Ads and LinkedIn Ads. Highlight specific campaigns you've led and the results achieved.
✨Demonstrate Analytical Skills
Since this role involves a strong focus on data-led decisions, come ready to talk about your experience with marketing analytics and attribution modelling. Share examples of how you've used data to optimise campaigns and improve ROI.
✨Emphasise Team Leadership Experience
As a Head of Demand Generation, you'll be leading a team. Discuss your leadership style and provide examples of how you've successfully managed and mentored teams in the past, focusing on growth and performance.
✨Prepare for Cross-Functional Collaboration Questions
This role requires working closely with various teams. Be ready to explain how you've collaborated with sales, operations, and product teams in previous roles to align messaging and drive conversions.
