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For Companies At a Glance
- Tasks: Own and optimise email, CRM & customer lifecycle strategies to boost engagement.
- Company: Join Learning People, a leader in career-focused training transforming lives through education.
- Benefits: Enjoy remote work options, competitive leave, health cash plans, and discounts on various services.
- Why this job: Be part of a dynamic team making a real impact in people's careers through innovative marketing.
- Qualifications: 3+ years in CRM management and email marketing; strong analytical and communication skills required.
- Other info: Birthday off, regular massages at work, and opportunities for professional development.
The predicted salary is between 28000 - 32000 £ per year.
Salary: £34,000 - £40,000
Location: 4 days per week in Hove Office
About Us
At Learning People, we are passionate about transforming lives through industry-recognised, career-focused training. We help career changers and professionals unlock new opportunities in tech, project management, and beyond. Join a dynamic marketing team where innovation, customer engagement, and data-driven strategies are at the heart of what we do.
About The Role
We’re looking for an experienced Customer Lifecycle Marketing Specialist to own and optimise our email, CRM & customer lifecycle strategy and drive customer engagement at every stage of the journey. You will play a key role in sales enablement, working closely with our Sales teams across the UK, Australia, and New Zealand to ensure our communications directly support lead generation, conversion, and customer success.
You’ll manage and grow our CRM database, execute personalised and targeted email campaigns, and continuously optimise our contact strategies to improve customer experiences, increase pick-up rates, and drive performance.
Key Responsibilities
- Own and manage the CRM platform, ensuring data integrity, segmentation, and personalisation capabilities are fully leveraged.
- Develop, optimise, and execute email marketing campaigns and automated workflows that nurture leads and drive customer engagement.
- Design, test, and refine email templates to enhance deliverability, open rates, click-throughs, and conversion rates.
- Build strong relationships with Sales teams across the UK, Australia, and New Zealand to align CRM initiatives with sales objectives and enablement strategies.
- Develop and refine contact strategies to improve lead pick-up rates and overall customer experiences.
- Implement new technologies and best practices to improve email performance, deliverability, and open rates.
- Use data and insights to continuously optimise campaign performance and customer journey mapping.
- Ensure compliance with GDPR and data privacy regulations.
- Collaborate with the wider marketing team to support integrated campaign strategies.
About You
- 3+ years of proven experience in CRM management and email marketing, with a strong focus on customer journeys and sales enablement.
- Hands-on experience with CRM systems (e.g., HubSpot, Salesforce, ActiveCampaign) and marketing automation platforms.
- Expertise in contact strategy optimisation and experience improving lead pick-up rates.
- Strong knowledge of email marketing best practices, deliverability, and personalisation techniques.
- Experience in selecting and implementing tech tools to enhance email performance and customer engagement.
- Solid understanding of customer lifecycle management and behaviour-driven communications.
- Data-driven mindset with strong analytical skills and the ability to translate insights into action.
- Exceptional communication and collaboration skills — with a proven track record of working closely with cross-functional teams, particularly Sales.
- Passionate about delivering exceptional customer experiences through digital channels.
Bonus Points For
- Experience working in international teams or across different regions.
- Background in the education or training sector.
- HTML/CSS skills for email design and troubleshooting.
- Familiarity with A/B testing and CRM-integrated reporting.
Why Join Us?
- Be part of a collaborative and supportive team that cares about your development.
- Access ongoing training and professional development opportunities.
- Work closely with experienced marketing professionals.
- Competitive annual leave entitlements — plus your Birthday off!
- Health Cash Plan — claim back towards essential healthcare services.
- Access to our benefits platform — discounts on retail, gym memberships, travel, and more.
- Student discount card for employees — with huge savings locally and nationally.
- Regular massages at work to help you unwind and recharge.
- Opportunity to make a positive impact — helping individuals achieve their career goals through education.
Customer Lifecycle Marketing Specialist employer: Learning People Global
Contact Detail:
Learning People Global Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Customer Lifecycle Marketing Specialist
✨Tip Number 1
Familiarise yourself with the specific CRM systems mentioned in the job description, such as HubSpot or Salesforce. Having hands-on experience or even completing a short course on these platforms can give you an edge and show your commitment to the role.
✨Tip Number 2
Network with current or former employees of Learning People on platforms like LinkedIn. Engaging with them can provide you with insider knowledge about the company culture and expectations, which can be invaluable during interviews.
✨Tip Number 3
Prepare to discuss specific examples of how you've optimised email marketing campaigns in the past. Be ready to share metrics that demonstrate your success in improving open rates and customer engagement, as this will highlight your data-driven mindset.
✨Tip Number 4
Stay updated on the latest trends in email marketing and CRM strategies. Being able to discuss recent developments or tools that enhance customer engagement can set you apart as a forward-thinking candidate who is passionate about the field.
We think you need these skills to ace Customer Lifecycle Marketing Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in CRM management and email marketing. Use specific examples that demonstrate your ability to optimise customer journeys and drive engagement.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for customer lifecycle marketing. Mention how your skills align with the responsibilities outlined in the job description, particularly your experience with CRM systems and data-driven strategies.
Showcase Your Analytical Skills: In your application, emphasise your data-driven mindset. Provide examples of how you've used analytics to improve campaign performance or customer experiences in previous roles.
Highlight Collaboration Experience: Since the role involves working closely with sales teams, include examples of successful collaborations in your application. This will demonstrate your ability to work cross-functionally and support sales enablement.
How to prepare for a job interview at Learning People Global
✨Know Your CRM Tools
Familiarise yourself with the CRM systems mentioned in the job description, such as HubSpot or Salesforce. Be prepared to discuss your hands-on experience and how you've leveraged these tools to optimise customer engagement.
✨Showcase Your Email Marketing Skills
Prepare examples of successful email campaigns you've executed in the past. Highlight your understanding of email best practices, including personalisation techniques and A/B testing, to demonstrate your expertise.
✨Understand Customer Journeys
Be ready to discuss how you approach customer lifecycle management. Share insights on how you've improved lead pick-up rates and enhanced customer experiences through targeted strategies.
✨Emphasise Collaboration
Since the role involves working closely with Sales teams across different regions, highlight your communication and collaboration skills. Provide examples of how you've successfully partnered with cross-functional teams to achieve common goals.
