Content Specialist

About Us: CliniMed Limited is a leading name in the Healthcare and Medical Equipment industry. We are a group of companies founded in 1982 following the acquisition and formation of a number of additional companies within the group. We are a fast-growing and dynamic organization that is dedicated to making a difference in the lives of our customers. Through the development of innovative healthcare products and exceptional customer services, we are committed to improving the lives of our customers and exceeding their expectations.

Job Summary: We are looking for a dynamic Content Marketing & SEO Specialist to elevate brand visibility, drive lead generation, and enhance customer engagement through strategic content creation and effective search engine optimization. This role is perfect for a seasoned content professional with a deep understanding of the healthcare and medical device industry, regulatory compliance, and digital marketing best practices.

Main Duties & Responsibilities:

• Content Strategy & Creation: Develop high-quality, informative, and engaging content, including blogs, whitepapers, case studies, website copy, and patient guides. Tailor content to meet the needs of healthcare professionals (HCPs) and patients, ensuring clarity, accuracy, and accessibility. Align content with brand messaging, industry trends, and patient education objectives.
• SEO Optimization: Conduct in-depth keyword research to identify opportunities for organic search growth. Optimize website content, metadata, and internal linking to improve search engine rankings. Collaborate with developers and product teams to enhance website performance and search visibility.
• Regulatory Compliance: Ensure all content adheres to industry regulations, including medical accuracy and ethical standards. Work with medical and compliance teams to maintain transparency and credibility in all communications.
• Content Distribution & Promotion: Manage content distribution across multiple channels, including websites, social media, email marketing, and third-party platforms. Support digital campaigns, PPC landing pages, and paid social strategies to maximize content reach and engagement.
• Performance Tracking & Data Analysis: Use tools such as Google Analytics, SEMrush, and Google Search Console to track content performance, organic traffic, and engagement. Analyze SEO metrics and adjust content strategies based on data insights. Report on content ROI and provide actionable recommendations for continuous improvement.
• Collaboration & Stakeholder Engagement: Work closely with medical professionals, marketing teams, product managers, and sales teams to align content with business goals. Collaborate across departments and support other digital initiatives as needed. Stay up to date with healthcare industry trends, patient insights, and digital marketing innovations. Educate and support colleagues in understanding digital tactics and strategy.

Personal Specification:

• Essential: Demonstrated expertise in content marketing, SEO, and digital strategy, ideally within healthcare, medical devices, or pharmaceuticals (though not essential). Ability to craft clear, engaging, and compelling content, effectively translating complex medical information for diverse audiences. Proficiency in SEO tools such as Google Analytics, Search Console, SEMrush, and Screaming Frog to drive content performance and visibility. Strong ability to manage multiple projects, work collaboratively with cross-functional teams, and meet deadlines in a fast-paced environment. Familiarity with content management systems such as WordPress, Craft, and Umbraco.
• Desirable: Experience in patient engagement strategies, healthcare content marketing, or medical writing. Familiarity with CRM systems and digital campaign management tools. Understanding of healthcare regulations, including medical device regulations and NHS guidelines, as well as ethical marketing practices. Basic proficiency in design tools such as Canva, Photoshop, or Illustrator.