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For Companies At a Glance
- Tasks: Lead digital marketing strategy and execution across various channels.
- Company: Join MRL Consulting Group, a leader in niche technology recruitment.
- Benefits: Enjoy a full-time role with opportunities for growth and collaboration.
- Why this job: Be part of a dynamic team driving digital transformation in the lighting sector.
- Qualifications: 3+ years in digital marketing; CIM qualification preferred.
- Other info: Ideal for strategic thinkers who thrive on results and teamwork.
The predicted salary is between 28800 - 48000 £ per year.
We are working in partnership with a leading organisation in the lighting and electrical sector to recruit a highly skilled and strategic Digital Marketing Manager. This is an exciting opportunity for an experienced marketing professional to take ownership of the digital strategy and performance across a well-established and growing brand.
The Role
As the Digital Marketing Manager, you will lead the development and execution of a comprehensive, insight-led digital strategy. Working across multiple channels—including social media, SEO, paid media, email marketing, and website content—you will be responsible for driving customer acquisition, engagement, and conversion. This is a hands-on, results-driven role ideal for someone who thrives on both strategic planning and tactical execution.
Key Responsibilities
- Strategy & Delivery: Create and implement multi-channel digital campaigns with a focus on performance and ROI. Manage content calendars, oversee campaign rollouts, and collaborate with internal teams. Continuously monitor and optimise campaigns based on performance metrics.
- Analytics & Insight: Define and track digital KPIs such as SEO rankings, CTRs, email open rates, and audience growth. Provide regular performance reporting using Google Analytics and other tools. Conduct customer journey analysis, keyword research, and segmentation to inform strategy.
- Projects & Collaboration: Lead digital projects such as website enhancements and new campaign initiatives. Coordinate cross-functional teams and liaise with external agencies to deliver successful outcomes.
- Content & Quality: Ensure consistency of brand tone, messaging, and visual identity across all digital touchpoints. Uphold high standards in content quality and compliance across all platforms.
- Compliance & Governance: Maintain GDPR and privacy compliance across all digital activity. Keep up to date with platform standards and best practices.
What We’re Looking For
- Education & Experience: A recognised qualification in Digital Marketing (e.g., CIM or equivalent) is desirable. Minimum of 3 years' experience in a similar digital marketing role, with proven success in developing and executing strategies across multiple channels.
- Skills & Tools: Strong working knowledge of Google Analytics, WordPress, Sprout, and PIM systems. Experience managing agencies, freelancers, and collaborating across departments.
- Personal Attributes: Strategic thinker with commercial acumen. Highly organised, detail-oriented, and results-driven. Excellent communicator and team collaborator.
Ready to take the lead on digital transformation for a recognised industry brand? If you’re a dynamic and driven digital marketer looking for your next challenge, we want to hear from you.
Digital Marketing Manager | LED Lighting employer: MRL Consulting Group | Global Niche Technology Recruitment
Contact Detail:
MRL Consulting Group | Global Niche Technology Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Manager | LED Lighting
✨Tip Number 1
Familiarise yourself with the latest trends in digital marketing, especially in the lighting and electrical sector. This will not only help you understand the industry better but also allow you to speak confidently about how you can contribute to their digital strategy.
✨Tip Number 2
Showcase your analytical skills by preparing examples of how you've used data to drive marketing decisions in previous roles. Be ready to discuss specific KPIs you've tracked and how they influenced your strategies.
✨Tip Number 3
Network with professionals in the lighting and electrical sectors. Engaging with industry-specific groups on platforms like LinkedIn can provide insights and connections that may give you an edge in the application process.
✨Tip Number 4
Prepare to discuss your experience with cross-functional collaboration. Highlight instances where you've successfully worked with different teams or agencies to achieve marketing goals, as this role requires strong teamwork.
We think you need these skills to ace Digital Marketing Manager | LED Lighting
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing, particularly in areas like SEO, social media, and analytics. Use keywords from the job description to demonstrate that you meet the requirements.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for digital marketing and your strategic thinking skills. Mention specific campaigns you've managed and the results achieved, aligning them with the responsibilities outlined in the job description.
Showcase Your Analytical Skills: In your application, emphasise your experience with tools like Google Analytics. Provide examples of how you've used data to inform marketing strategies and improve campaign performance.
Highlight Collaboration Experience: Since the role involves working with cross-functional teams, include examples of successful collaborations in your application. This could be projects where you coordinated with different departments or external agencies.
How to prepare for a job interview at MRL Consulting Group | Global Niche Technology Recruitment
✨Showcase Your Digital Strategy Skills
Prepare to discuss your experience in developing and executing digital marketing strategies. Be ready to provide specific examples of successful campaigns you've led, focusing on performance metrics and ROI.
✨Familiarise Yourself with Key Tools
Make sure you have a strong understanding of tools like Google Analytics, WordPress, and any other relevant platforms mentioned in the job description. Being able to speak confidently about how you've used these tools will impress your interviewers.
✨Demonstrate Your Analytical Mindset
Be prepared to discuss how you track and analyse digital KPIs. Share insights from past experiences where your analytical skills led to improved campaign performance or customer engagement.
✨Emphasise Collaboration and Communication
Since the role involves working with cross-functional teams and external agencies, highlight your teamwork and communication skills. Share examples of how you've successfully collaborated on projects to achieve common goals.
