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- Tasks: Lead the development of impactful marketing strategies and analyse their performance.
- Company: Join Chase UK, a leading bank focused on innovative financial solutions.
- Benefits: Enjoy competitive pay, flexible working options, and opportunities for professional growth.
- Why this job: Shape marketing initiatives that drive real change and align with strategic goals.
- Qualifications: Strong marketing strategy knowledge and excellent analytical skills required.
- Other info: Ideal for those passionate about consumer behaviour and market dynamics.
The predicted salary is between 43200 - 72000 £ per year.
Join us as a Vice President, Marketing Strategy and Planning Lead, where you'll play a pivotal role in shaping and executing marketing strategies that align with our bank's objectives. Collaborating with leadership to drive impactful marketing initiatives and investment. As a Vice President, Marketing Strategy and Planning Lead in the Chase UK Marketing team, you will evaluate, develop, and support the implementation of marketing strategies and plans. Your role involves analyzing and communicating these strategies and their results across the organization. Collaborating closely with the Chase UK Marketing Director and wider leadership team to ensure marketing initiatives and investments align with the bank’s strategy and objectives, delivering against performance goals.
Job Responsibilities:
- Lead the development of the annual marketing strategy and accompanying business plans, working in conjunction with teams across marketing, product, commercial, strategy, and finance.
- Provide detailed marketing reports and analyses to business stakeholders, including the bank’s executive board and senior leadership, focusing on marketing performance and strategic direction.
- Collaborate with marketing teams, data analysts, and external agencies to evaluate the effectiveness of marketing efforts and convey these insights to key stakeholders.
- Partner with strategy and research teams to deliver consumer, market, and competitor insights that enhance overall marketing efficiency and effectiveness.
- Engage with research teams to gain a comprehensive understanding of target audiences, segmentation, and identify customer needs.
Required Qualifications, Capabilities, and Skills:
- Strong understanding of marketing strategy and performance metrics within a consumer-focused organization.
- Data-driven with excellent analytical capabilities, including the ability to produce comprehensive analysis documents.
- Outstanding written communication skills, capable of producing clear and high-quality business reports and documents.
- Proficient in collaboration and relationship-building across a large matrix organization.
- Ability to influence and engage effectively with diverse teams and stakeholders.
- Highly organized with the ability to implement and adhere to controls and processes.
Preferred Qualifications, Capabilities, and Skills:
- Experience in leading marketing strategy within a financial services environment.
- Familiarity with UK market dynamics and consumer behavior.
- Advanced proficiency in marketing analytics tools and software.
- Demonstrated success in driving marketing initiatives that align with strategic business goals.
Chase UK Marketing Strategy and Planning Lead - Vice President employer: J.P. Morgan
Contact Detail:
J.P. Morgan Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Chase UK Marketing Strategy and Planning Lead - Vice President
✨Tip Number 1
Network with professionals in the financial services sector, especially those who have experience in marketing strategy. Attend industry events or webinars to connect with potential colleagues and learn about the latest trends in marketing within banking.
✨Tip Number 2
Familiarise yourself with Chase UK's marketing initiatives and recent campaigns. Understanding their approach will not only help you during interviews but also allow you to discuss how your skills can contribute to their ongoing strategies.
✨Tip Number 3
Prepare to showcase your analytical skills by gathering case studies or examples of how you've used data to drive marketing decisions in previous roles. This will demonstrate your ability to align with the data-driven focus of the position.
✨Tip Number 4
Engage with current employees on platforms like LinkedIn to gain insights into the company culture and expectations for the role. This can provide you with valuable information that can be leveraged during your application process.
We think you need these skills to ace Chase UK Marketing Strategy and Planning Lead - Vice President
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing strategy and planning, especially within the financial services sector. Use specific examples that demonstrate your ability to lead marketing initiatives and achieve performance goals.
Craft a Compelling Cover Letter: In your cover letter, express your passion for marketing and how your skills align with the role. Mention your understanding of UK market dynamics and consumer behaviour, and provide examples of how you've successfully influenced teams and stakeholders in previous roles.
Showcase Analytical Skills: Since the role requires strong analytical capabilities, include examples of how you've used data to drive marketing decisions. Highlight any experience you have with marketing analytics tools and how you've produced comprehensive analysis documents.
Demonstrate Collaboration Experience: Emphasise your ability to work collaboratively across large organisations. Provide examples of successful partnerships with various teams, such as product, commercial, and finance, to showcase your relationship-building skills.
How to prepare for a job interview at J.P. Morgan
✨Understand the Role Inside Out
Make sure you thoroughly understand the responsibilities of the Vice President, Marketing Strategy and Planning Lead. Familiarise yourself with the bank's objectives and how marketing strategies can align with them. This will help you articulate your vision during the interview.
✨Showcase Your Analytical Skills
Prepare to discuss your experience with data-driven marketing strategies. Be ready to provide examples of how you've used analytics to inform decisions and improve marketing performance. Highlight any specific tools or methodologies you've employed in previous roles.
✨Demonstrate Collaboration Experience
Since this role involves working closely with various teams, be prepared to share examples of successful collaborations. Discuss how you've built relationships across different departments and how those partnerships have led to successful marketing initiatives.
✨Prepare for Strategic Discussions
Expect questions about your approach to developing marketing strategies. Think about how you would lead the development of an annual marketing strategy and what key performance indicators you would focus on. Be ready to discuss how you would communicate these strategies to stakeholders.
