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For Companies At a Glance
- Tasks: Lead marketing campaigns to generate new business opportunities in a flexible, home-based role.
- Company: Join a values-driven company focused on education and workforce transformation.
- Benefits: Enjoy flexible remote work, competitive salary, and performance bonuses.
- Why this job: Make a real impact in education while developing your marketing skills and strategy.
- Qualifications: Experience in B2B lead generation and digital marketing is essential.
- Other info: Work closely with the CEO and manage a small creative team.
The predicted salary is between 28800 - 48000 £ per year.
Location: Home-based (UK only)
Reporting To: Chief Executive Officer (CEO)
Hours: Part-time, 15 hours per week (flexible schedule)
Compensation: Competitive salary (pro-rata) + bonus linked to qualified leads generated
Role Summary
We are looking for a commercially driven and strategic Part-Time Marketing Manager to take the lead in generating new business opportunities across our portfolio of professional training services. This home-based position reports directly to the CEO and is ideally suited to a self-motivated marketer with a strong track record in lead generation and a working knowledge of B2B education, training and apprenticeship sectors.
With the support of a small marketing team, you will plan, execute, and optimise campaigns across multiple digital and offline channels. Your performance will be directly tied to measurable business outcomes, with a bonus structure based on leads generated. You will be technically competent with an interest in all areas of emerging marketing related technology.
Key Responsibilities
- Lead Generation Strategy
- Design and execute integrated lead generation campaigns across web, email, events, and social media.
- Define and refine audience personas to improve message relevance and conversion rates.
- Build automated nurturing workflows and retargeting strategies to increase marketing-qualified leads (MQLs).
- Channel & Content Management
- Deliver coordinated campaigns across email marketing, newsletters, webinars, podcasts, video, and social platforms.
- Manage scheduling, publishing, and analytics on LinkedIn, Facebook, Instagram, TikTok, and YouTube using Hootsuite.
- Commission and create high-quality content using Canva and Adobe Creative Suite.
- Digital Marketing & UX
- Improve organic search visibility through SEO and AIO (AI-driven content optimisation) using tools like Ahrefs.
- Manage PPC campaigns and report on ROI.
- Enhance the UX and conversion performance of the company website, particularly for lead capture journeys.
- CRM & Automation
- Use Microsoft Dynamics to segment audiences, run marketing journeys, and track lead attribution.
- Develop, manage, and report on newsletter engagement and automation flows.
- Analyse and report on campaign performance using Google Analytics and other tools.
- Team Leadership
- Direct and develop a small team of marketing executives and creatives.
- Delegate projects, set performance metrics, and ensure consistency in output quality.
- Events & Promotions
- Plan, coordinate, and promote exhibitions, industry events, and online webinars.
- Create pre-event and post-event campaigns to maximise lead collection and engagement.
Key Tools & Platforms
- CRM: Microsoft Dynamics
- SEO & Analytics: Google Analytics, Ahrefs
- Social Media & Scheduling: Hootsuite
- Design & Content: Canva, Adobe Creative Suite
- Video/Audio: YouTube, Podcasts
- Email & Campaigns: Dynamics Marketing, Mailchimp or similar
Essential Experience & Skills
- Demonstrable success in generating high-quality B2B leads through multichannel campaigns.
- Strong grasp of digital marketing, content strategy, and funnel optimisation.
- Competent in marketing automation, social media strategy, and performance reporting.
- Confident in managing a small team and working directly with senior leadership.
Desirable (Advantageous) Experience
- Marketing experience in apprenticeships, professional qualifications, or bespoke corporate training.
- Familiarity with education funding structures, employer decision-making cycles, and qualification frameworks.
- Understanding of learner journeys and business development within the training and development sector.
Why Join Us
- Flexible remote working with a results-oriented structure.
- Autonomy to build and execute strategy while working closely with the CEO.
- Bonus directly linked to the number and quality of leads generated.
- A values-driven company with impact in education, skills development, and workforce transformation.
Contact Detail:
Professional Academy Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager
✨Tip Number 1
Familiarise yourself with the latest trends in B2B marketing, especially in the education and training sectors. This will not only help you understand the market better but also allow you to speak confidently about your insights during interviews.
✨Tip Number 2
Network with professionals in the education and training industry through platforms like LinkedIn. Engaging with relevant content and joining discussions can help you make valuable connections that might lead to referrals or insider information about the role.
✨Tip Number 3
Showcase your experience with lead generation campaigns by preparing case studies or examples of successful projects you've managed. Being able to discuss specific metrics and outcomes will demonstrate your capability to drive results.
✨Tip Number 4
Research StudySmarter's current marketing strategies and identify areas for improvement. Presenting your ideas on how to enhance their lead generation efforts during the interview can set you apart as a proactive candidate.
We think you need these skills to ace Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in lead generation and digital marketing. Use specific examples that demonstrate your success in B2B campaigns, particularly in the education or training sectors.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of the role and the company. Mention how your skills align with their needs, especially in generating leads and managing marketing campaigns across various channels.
Showcase Technical Competence: Include any relevant technical skills you possess, such as familiarity with Microsoft Dynamics, Google Analytics, or design tools like Canva and Adobe Creative Suite. This will demonstrate your ability to handle the responsibilities outlined in the job description.
Highlight Leadership Experience: If you have experience leading a team, be sure to mention it. Discuss how you've successfully managed projects and collaborated with senior leadership, as this is a key aspect of the role.
How to prepare for a job interview at Professional Academy
✨Showcase Your Lead Generation Success
Be prepared to discuss specific examples of successful lead generation campaigns you've executed in the past. Highlight the strategies you used, the tools involved, and the measurable outcomes to demonstrate your effectiveness.
✨Familiarise Yourself with Key Tools
Make sure you have a good understanding of the tools mentioned in the job description, such as Microsoft Dynamics, Google Analytics, and Hootsuite. Being able to speak confidently about how you've used these tools will show your technical competence.
✨Understand the B2B Education Sector
Research the B2B education, training, and apprenticeship sectors to understand current trends and challenges. This knowledge will help you tailor your responses and show that you're genuinely interested in the role and the industry.
✨Prepare Questions for the CEO
Since you'll be reporting directly to the CEO, prepare insightful questions that reflect your strategic thinking. Ask about their vision for the marketing team and how they measure success, which will demonstrate your proactive approach.
