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- Tasks: Join a dynamic team to design and deliver impactful marketing campaigns.
- Company: Be part of a leading UK financial services organisation focused on innovation.
- Benefits: Enjoy hybrid working, generous pension, 25 days holiday, and wellbeing support.
- Why this job: Make a real impact with data-driven marketing in a customer-first culture.
- Qualifications: Experience in data selection, campaign management, and strong analytical skills required.
- Other info: Opportunity to mentor others and contribute to a Centre of Excellence.
The predicted salary is between 36800 - 64400 £ per year.
Location: London (Hybrid: 2 Days Office / 3 Days Remote)
Type: Permanent
Salary: £46,000 + Excellent Benefits
Are you a data-savvy marketing professional with a passion for personalisation, performance, and precision? Our client, a leading UK financial services organisation, is looking for a Senior Marketing Analyst to join their dynamic and collaborative Design & Delivery team. This is a fantastic opportunity to play a key role in shaping and delivering 1-2-1 communications that truly connect with customers. You will be instrumental in campaign design, data selection, and channel strategy—driving engagement and value across email, SMS, mail, and digital banking platforms.
The Role
- Design and deliver data selections for marketing, service, and research campaigns.
- Work hands-on with campaign tools (e.g. Adobe Campaign).
- Collaborate with planning and creative teams to define targeting and decisioning criteria.
- Act as a subject matter expert, mentoring others and promoting best practices.
- Ensure compliance with GDPR and data governance standards.
- Contribute to a Centre of Excellence for campaign design and delivery.
What We’re Looking For
- Proven experience in data selection and campaign management tools.
- Strong understanding of 1-2-1 communications across multiple channels.
- Excellent analytical skills and the ability to translate data into actionable insights.
- Knowledge of data protection legislation (UK GDPR, PECR).
- A proactive, detail-oriented mindset with strong organisational skills.
- Financial services experience is highly desirable.
Why Join?
- Salary: £46,000 per annum
- Hybrid working: 2 days in the office (London) 3 days remote
- Generous pension scheme: up to 23% combined contribution
- 25 days holiday (plus bank holidays)
- Annual bonus scheme
- Life assurance (8x salary), wellbeing support, and volunteering days
- A purpose-driven, customer-first culture that values fairness and innovation
If you’re passionate about data, marketing, and making a difference in the lives of millions, this is your chance to join a values-led organisation that puts people first. To find out more or apply, please contact Gary Wale at gary.wale@lorienglobal.com for a confidential discussion.
Contact Detail:
Lorien Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Analyst – Financial Services - £46,000 + Excellent Benefits (City of London)
✨Tip Number 1
Familiarise yourself with the specific campaign tools mentioned in the job description, like Adobe Campaign. Having hands-on experience or knowledge about these tools can set you apart during discussions.
✨Tip Number 2
Brush up on your understanding of GDPR and data protection legislation. Being able to discuss compliance confidently will demonstrate your expertise and commitment to best practices in marketing.
✨Tip Number 3
Prepare examples of how you've successfully designed and delivered data selections for marketing campaigns in the past. Be ready to share insights on how your contributions drove engagement and value.
✨Tip Number 4
Network with professionals in the financial services sector. Engaging with others in the industry can provide valuable insights and potentially lead to referrals that could enhance your application.
We think you need these skills to ace Senior Marketing Analyst – Financial Services - £46,000 + Excellent Benefits (City of London)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in data selection and campaign management tools. Emphasise your analytical skills and any previous work in financial services to align with the job requirements.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for personalisation and performance in marketing. Mention specific examples of how you've successfully designed and delivered campaigns, and how you can contribute to the company's goals.
Highlight Compliance Knowledge: Since the role requires knowledge of GDPR and data governance, be sure to mention any relevant experience or training you have in this area. This will demonstrate your understanding of the legal aspects of marketing.
Showcase Collaboration Skills: In your application, provide examples of how you've worked collaboratively with planning and creative teams. Highlight your ability to mentor others and promote best practices, as this is a key aspect of the role.
How to prepare for a job interview at Lorien
✨Showcase Your Analytical Skills
As a Senior Marketing Analyst, your ability to analyse data is crucial. Be prepared to discuss specific examples of how you've used data to drive marketing decisions in the past. Highlight any tools you've used, like Adobe Campaign, and how they contributed to successful campaigns.
✨Understand GDPR and Data Governance
Since compliance with data protection legislation is essential for this role, brush up on UK GDPR and PECR regulations. Be ready to explain how you ensure compliance in your previous roles and how you would apply these practices in the new position.
✨Demonstrate Collaboration Skills
This role involves working closely with creative and planning teams. Prepare to share examples of how you've successfully collaborated with others in the past, particularly in designing and delivering marketing campaigns that resonate with customers.
✨Express Your Passion for Personalisation
The job emphasises personalisation in communications. Be sure to articulate your understanding of 1-2-1 marketing strategies and share any relevant experiences where you tailored campaigns to meet customer needs effectively.
