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For Companies At a Glance
- Tasks: Create engaging product copy and collaborate with teams to meet business goals.
- Company: Join Liberty, a renowned brand known for its unique homeware and fashion.
- Benefits: Enjoy a creative work environment with opportunities for growth and learning.
- Why this job: Perfect for storytellers passionate about homeware and fashion in a vibrant culture.
- Qualifications: Some copywriting experience preferred; strong writing and editing skills required.
- Other info: Entry-level role ideal for those eager to make an impact in a luxury brand.
The predicted salary is between 28800 - 43200 £ per year.
We are looking for a talented and detail-driven Product Copywriter to join our copy team at Liberty. You will play a key role in crafting compelling and creative product copy to connect, inspire and drive action. Reporting to our Lead Product Copywriter, you will work closely with our trade, marketing and buying teams to support web enrichment and ensure that business priorities are met. This is an exciting, entry level opportunity for someone who is commercially minded with an affinity for storytelling and passion for homeware, fabrics, beauty, fashion, and all things Liberty!
Key Responsibilities
- Writing clear, engaging website copy including creative product descriptions, landing pages and brand descriptions focusing on the Home & Fabrics department, in addition to supporting our other categories as needed.
- Writing creative product descriptions for all Home third-party brands, including Liberty own brand and fabrics.
- Proof-reading and editing copy to ensure spelling and grammatical accuracy across all copy.
- Collaborate closely with key stakeholders from across the business, including marketing, buying and retail, to ensure business priorities are successfully met.
- Tracking and managing workload based on business priorities and demand.
- Ensuring Liberty tone of voice remains consistent and authentic at all times.
- Apply SEO best practice without compromising brand tone of voice and integrity.
Requirements and Experience:
- Some experience of product copywriting, preferably within luxury fashion, lifestyle or beauty would be an advantage.
- Excellent writing, editing, proofreading, and storytelling skills with keen attention to detail.
- Ability to adapt tone and messaging for different brands and departments within the business to pique customers' interest and engagement.
- A strong understanding of Liberty’s brand identity and vision.
- Basic knowledge of SEO best practice.
- Highly organised and comfortable working under pressure and to tight deadlines.
Product Copywriter employer: Liberty.
Contact Detail:
Liberty. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Copywriter
✨Tip Number 1
Familiarise yourself with Liberty's brand identity and tone of voice. Spend some time exploring their website and social media channels to understand how they communicate with their audience, as this will help you align your approach when discussing your fit for the role.
✨Tip Number 2
Showcase your storytelling skills in conversations. Be prepared to discuss how you can create engaging product descriptions that resonate with customers, particularly in the homeware and fashion sectors, as this is crucial for the Product Copywriter position.
✨Tip Number 3
Network with professionals in the luxury fashion and lifestyle industries. Attend relevant events or join online communities where you can connect with others who have experience in product copywriting, as they may provide valuable insights or even referrals.
✨Tip Number 4
Brush up on your SEO knowledge. Since applying SEO best practices is part of the role, being able to discuss how you would incorporate SEO into your writing while maintaining brand integrity will set you apart from other candidates.
We think you need these skills to ace Product Copywriter
Some tips for your application 🫡
Understand the Brand: Before applying, take some time to immerse yourself in Liberty's brand identity and vision. Familiarise yourself with their tone of voice and the types of products they offer, especially in the Home & Fabrics department.
Tailor Your CV and Cover Letter: Highlight any relevant experience in product copywriting, particularly within luxury fashion, lifestyle, or beauty. Make sure to showcase your storytelling skills and attention to detail, as these are crucial for the role.
Showcase Your Writing Skills: Include samples of your writing that demonstrate your ability to create engaging product descriptions and web copy. If possible, provide examples that reflect a similar tone and style to Liberty's brand.
Highlight SEO Knowledge: Mention any experience you have with SEO best practices. Even if it's basic knowledge, showing that you understand how to apply SEO without compromising brand integrity will set you apart.
How to prepare for a job interview at Liberty.
✨Showcase Your Writing Skills
Prepare a portfolio of your best writing samples, especially those that highlight your product copywriting abilities. Make sure to include examples that demonstrate your storytelling skills and attention to detail, as these are crucial for the role.
✨Understand Liberty's Brand Identity
Research Liberty’s brand values, tone of voice, and product offerings. Be ready to discuss how you can align your writing style with their identity and how you would adapt your messaging for different products.
✨Familiarise Yourself with SEO Practices
Brush up on basic SEO principles and be prepared to discuss how you would incorporate them into your writing without compromising the brand's tone. This shows that you understand the importance of visibility in online content.
✨Prepare for Collaboration Questions
Think about past experiences where you collaborated with others, especially in a creative context. Be ready to share how you effectively communicated with stakeholders and managed feedback to produce high-quality work.
