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- Tasks: Lead global marketing campaigns to boost our innovative backup solutions.
- Company: Join Object First, a trailblazer in secure data storage for Veeam customers.
- Benefits: Enjoy remote work options, competitive salary, and comprehensive medical coverage.
- Why this job: Make a real impact in tech while growing your career in a dynamic environment.
- Qualifications: 5+ years in B2B marketing with strong analytical and project management skills required.
- Other info: Be part of a collaborative team that values creativity and innovation.
The predicted salary is between 43200 - 72000 £ per year.
Are you ambitious and looking for an opportunity to make a real impact on the tech industry? At Object First, we are revolutionizing backup data storage by offering secure, simple, and powerful solutions designed specifically for Veeam customers. Today, 96% of ransomware attacks target backup data, and more than 70% of companies are attacked by ransomware. Object First offers a last line of defense against cyber threats and allows customers to truly ransomware-proof their organizations. Our team blends innovation, collaboration, and a clear vision to become the market number 1. At Object First, we value creativity, drive, and a passion for tackling challenges. We offer a fast-growing environment where your voice and ideas matter, providing you with opportunities to develop professionally alongside some of the best in the industry. You’ll find a dynamic and collaborative setting, ideal for taking your career to the next level.
We are seeking a highly skilled and motivated Global Campaign Marketing Manager to drive the success of our marketing campaigns on an international scale. This is a strategic as well as hands-on role contributing to our organization’s aggressive revenue goals.
Responsibilities- Strategic Campaign Management: Plan, develop and execute fully integrated global marketing campaigns supporting our breakthrough immutable storage appliance, with the goal of pipeline generation of end users and partners.
- Global Coordination: Coordinate and communicate effectively with regional marketing teams to ensure campaign consistency and alignment with local needs and customs.
- Integrated Marketing Planning: Design and execute a full funnel, multi-touch global marketing campaign plan including definition of target market and personas, messaging, buyer’s journey, content map, global events/field marketing strategy, digital media planning, timelines, and performance metrics.
- Cross-Functional Collaboration: Collaborate with internal teams, including product marketing, demand generation (content and digital marketing), design, sales operations and sales to design the comprehensive GTM plan, execute it, and measure results.
- Ongoing Optimization: Continuously test and optimize campaign messaging, creative, and content to identify best outcomes along the buyer’s journey. Partner with sales operations and marketing to apply key learnings and best practices for optimal marketing ROI desired business outcomes.
- Ensuring Results: Focus on delivery against quarterly goals and KPIs for the campaigns based on historical or projected results and report out weekly/monthly/quarterly on actual performance and revenue impact.
- Content Development: Work closely with content teams to create compelling and impactful campaign materials, ensuring consistent messaging across all channels.
- Project Management: Work cross-functionally to execute campaign tactics with program owners for timely delivery of campaign deliverables such as content and web assets, nurture emails, webinars and virtual events, and digital marketing. Leverage tools such as Jira, Confluence and others to collaborate with the team. Ensure timely deployment of initiatives, manage stakeholders, calendars, timelines, budgets, and campaign processes.
- 5+ years of B2B marketing campaign development and demand generation experience at high-growth enterprise technology companies.
- Proven experience designing, developing, and executing fully integrated marketing campaigns that deliver against pipeline generation goals.
- Successful track record managing 1:many and 1:few ABM programs.
- Ability to work cross-functionally across sales, marketing, product and finance teams to drive and influence business growth.
- Strong understanding of the sales and marketing technology stack, with hands-on experience with tools such as Pardot, Marketo, Salesforce, Demandbase, etc.
- Strong analytical skills with a bias towards data-driven decision making.
- Strong understanding of marketing and sales funnel metrics and how to deliver impact.
- Excellent interpersonal and communications skills.
- Excellent project management and organizational abilities.
- Familiarity with global market trends and cultural nuances.
- Bachelor's degree in Marketing, Business Administration or equivalent.
We offer an exciting opportunity with a global, high-growth IT company. Comprehensive medical coverage. Remote work options. Competitive salary. Opportunities for professional development and growth. A supportive and collaborative work environment.
Object First is an equal opportunity employer and does not tolerate discrimination in any form on the basis of race, color, religion, gender, age, national origin, citizenship, disability, veteran status or any other classification protected by federal, state or local law. All your information will be kept confidential.
If you’re ready to contribute to a company that not only innovates groundbreaking technology but also invests in your growth, Object First is the place for you. Join us and elevate your career!
Global Campaign Marketing Manager employer: Object First
Contact Detail:
Object First Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Global Campaign Marketing Manager
✨Tip Number 1
Familiarise yourself with Object First's products and their unique selling points. Understanding how their backup data storage solutions stand out in the market will help you articulate your value during discussions.
✨Tip Number 2
Network with current employees or industry professionals who have experience in B2B marketing within tech companies. This can provide you with insights into the company culture and expectations for the Global Campaign Marketing Manager role.
✨Tip Number 3
Prepare to discuss specific examples of successful marketing campaigns you've managed, particularly those that involved cross-functional collaboration. Highlighting your ability to work with diverse teams will resonate well with Object First's collaborative environment.
✨Tip Number 4
Stay updated on global market trends and cultural nuances, especially related to data security and ransomware threats. Demonstrating your awareness of these issues will show your commitment to the role and the company's mission.
We think you need these skills to ace Global Campaign Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in B2B marketing campaign development and demand generation. Use specific examples that demonstrate your success in managing integrated marketing campaigns, especially in high-growth tech environments.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the tech industry and your understanding of Object First's mission. Mention how your skills align with their needs, particularly in strategic campaign management and cross-functional collaboration.
Showcase Analytical Skills: In your application, emphasise your strong analytical skills and data-driven decision-making. Provide examples of how you've used metrics to optimise marketing campaigns and achieve revenue goals.
Highlight Project Management Experience: Detail your project management abilities, especially in executing marketing tactics across various teams. Mention any tools you’ve used, like Jira or Confluence, to manage timelines and deliverables effectively.
How to prepare for a job interview at Object First
✨Research the Company
Before your interview, take the time to understand Object First's mission and products. Familiarise yourself with their approach to backup data storage and how they differentiate themselves in the tech industry. This knowledge will help you tailor your responses and demonstrate your genuine interest in the role.
✨Showcase Your Campaign Experience
Be prepared to discuss specific examples of successful marketing campaigns you've managed in the past. Highlight your strategic thinking, creativity, and ability to drive results. Use metrics to quantify your achievements, as this will resonate well with the interviewers looking for a data-driven mindset.
✨Emphasise Cross-Functional Collaboration
Given the collaborative nature of the role, be ready to share experiences where you've worked effectively with different teams, such as sales, product marketing, and design. Discuss how you navigated challenges and ensured alignment across departments to achieve campaign goals.
✨Prepare Questions About Global Marketing Strategies
Since the position involves global campaign management, prepare insightful questions about their current marketing strategies and how they adapt to different markets. This shows your strategic thinking and eagerness to contribute to their international efforts.
