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- Tasks: Lead global marketing campaigns to boost our innovative backup solutions.
- Company: Join Object First, a trailblazer in secure data storage for Veeam customers.
- Benefits: Enjoy remote work options, competitive salary, and comprehensive medical coverage.
- Why this job: Make a real impact in tech while growing your career in a dynamic environment.
- Qualifications: 5+ years in B2B marketing with strong campaign management skills required.
- Other info: Be part of a collaborative team that values creativity and innovation.
The predicted salary is between 43200 - 72000 £ per year.
Are you ambitious and looking for an opportunity to make a real impact on the tech industry? At Object First, we are revolutionizing backup data storage by offering secure, simple, and powerful solutions designed specifically for Veeam customers. Today, 96% of ransomware attacks target backup data, and more than 70% of companies are attacked by ransomware. Object First offers a last line of defense against cyber threats and allows customers to truly ransomware-proof their organizations. Our team blends innovation, collaboration, and a clear vision to become the market number 1. At Object First, we value creativity, drive, and a passion for tackling challenges. We offer a fast-growing environment where your voice and ideas matter, providing you with opportunities to develop professionally alongside some of the best in the industry. You’ll find a dynamic and collaborative setting, ideal for taking your career to the next level.
We are seeking a highly skilled and motivated Global Campaign Marketing Manager to drive the success of our marketing campaigns on an international scale. This is a strategic as well as hands-on role contributing to our organization’s aggressive revenue goals.
Responsibilities- Strategic Campaign Management: Plan, develop and execute fully integrated global marketing campaigns supporting our breakthrough immutable storage appliance, with the goal of pipeline generation of end users and partners.
- Global Coordination: Coordinate and communicate effectively with regional marketing teams to ensure campaign consistency and alignment with local needs and customs.
- Integrated Marketing Planning: Design and execute a full funnel, multi-touch global marketing campaign plan including definition of target market and personas, messaging, buyer’s journey, content map, global events/field marketing strategy, digital media planning, timelines, and performance metrics.
- Cross-Functional Collaboration: Collaborate with internal teams, including product marketing, demand generation (content and digital marketing), design, sales operations and sales to design the comprehensive GTM plan, execute it, and measure results.
- Ongoing Optimization: Continuously test and optimize campaign messaging, creative, and content to identify best outcomes along the buyer’s journey. Partner with sales operations and marketing to apply key learnings and best practices for optimal marketing ROI desired business outcomes.
- Ensuring Results: Focus on delivery against quarterly goals and KPIs for the campaigns based on historical or projected results and report out weekly/monthly/quarterly on actual performance and revenue impact.
- Content Development: Work closely with content teams to create compelling and impactful campaign materials, ensuring consistent messaging across all channels.
- Project Management: Work cross-functionally to execute campaign tactics with program owners for timely delivery of campaign deliverables such as content and web assets, nurture emails, webinars and virtual events, and digital marketing. Leverage tools such as Jira, Confluence and others to collaborate with the team. Ensure timely deployment of initiatives, manage stakeholders, calendars, timelines, budgets, and campaign processes.
- 5+ years of B2B marketing campaign development and demand generation experience at high-growth enterprise technology companies.
- Proven experience designing, developing, and executing fully integrated marketing campaigns that deliver against pipeline generation goals.
- Successful track record managing 1:many and 1:few ABM programs.
- Ability to work cross-functionally across sales, marketing, product and finance teams to drive and influence business growth.
- Strong understanding of the sales and marketing technology stack, with hands-on experience with tools such as Pardot, Marketo, Salesforce, Demandbase, etc.
- Strong analytical skills with a bias towards data-driven decision making.
- Strong understanding of marketing and sales funnel metrics and how to deliver impact.
- Excellent interpersonal and communications skills.
- Excellent project management and organizational abilities.
- Familiarity with global market trends and cultural nuances.
- Bachelor's degree in Marketing, Business Administration or equivalent.
- An exciting opportunity with a global, high-growth IT company.
- Comprehensive medical coverage.
- Remote work options.
- Competitive salary.
- Opportunities for professional development and growth.
- A supportive and collaborative work environment.
Object First is an equal opportunity employer and does not tolerate discrimination in any form on the basis of race, color, religion, gender, age, national origin, citizenship, disability, veteran status or any other classification protected by federal, state or local law. All your information will be kept confidential. If you’re ready to contribute to a company that not only innovates groundbreaking technology but also invests in your growth, Object First is the place for you. Join us and elevate your career!
Global Campaign Marketing Manager employer: Object First
Contact Detail:
Object First Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Global Campaign Marketing Manager
✨Tip Number 1
Familiarise yourself with Object First's products and their unique selling points. Understanding how their solutions stand out in the market will help you articulate your ideas during interviews and demonstrate your genuine interest in the role.
✨Tip Number 2
Network with current or former employees of Object First on platforms like LinkedIn. Engaging with them can provide valuable insights into the company culture and expectations, which can be beneficial when preparing for interviews.
✨Tip Number 3
Stay updated on the latest trends in B2B marketing and the tech industry, especially regarding data security and ransomware. This knowledge will not only enhance your discussions but also show that you are proactive and well-informed.
✨Tip Number 4
Prepare to discuss specific examples of successful marketing campaigns you've managed in the past. Highlight your experience with integrated marketing strategies and how they contributed to pipeline generation, as this aligns closely with the job requirements.
We think you need these skills to ace Global Campaign Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in B2B marketing campaign development and demand generation. Use specific examples that demonstrate your success in managing integrated marketing campaigns, especially in high-growth tech environments.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the tech industry and your understanding of Object First's mission. Mention how your skills align with their needs, particularly in strategic campaign management and cross-functional collaboration.
Showcase Analytical Skills: In your application, emphasise your strong analytical skills and data-driven decision-making. Provide examples of how you've used metrics to optimise marketing campaigns and achieve revenue goals in previous roles.
Highlight Project Management Experience: Detail your project management abilities, especially in executing marketing tactics and managing timelines and budgets. Mention any tools you’ve used, like Jira or Confluence, to illustrate your organisational skills.
How to prepare for a job interview at Object First
✨Research the Company
Before your interview, take the time to understand Object First's mission and products. Familiarise yourself with their approach to backup data storage and how they differentiate themselves in the tech industry. This knowledge will help you tailor your responses and demonstrate your genuine interest in the role.
✨Showcase Your Campaign Experience
Be prepared to discuss specific examples of marketing campaigns you've managed in the past. Highlight your strategic thinking, execution skills, and any measurable results you've achieved. This will illustrate your capability to drive success in a similar role at Object First.
✨Emphasise Cross-Functional Collaboration
Given the importance of collaboration in this role, be ready to share experiences where you've worked effectively with different teams. Discuss how you navigated challenges and ensured alignment across departments, as this will show your ability to thrive in a dynamic environment.
✨Prepare for Data-Driven Discussions
Since the role requires strong analytical skills, come equipped with examples of how you've used data to inform your marketing strategies. Be ready to discuss key metrics you've tracked and how they've influenced your decision-making process, showcasing your data-driven mindset.
