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- Tasks: Lead our social media strategy and create engaging content for the farming community.
- Company: Join the Ulster Farmers Union, the largest organisation representing farmers in Northern Ireland since 1918.
- Benefits: Enjoy professional growth, creative freedom, and a collaborative team environment.
- Why this job: Make a real impact in agriculture while connecting with a passionate community.
- Qualifications: Need a degree in Communications or related field and 2+ years of social media experience.
- Other info: Flexible hours and occasional travel required; apply by 26th June 2025.
The predicted salary is between 28090 - 33045 £ per year.
Interested in joining our team at Ulster Farmers Union? Are you a creative communicator passionate about agriculture and digital engagement? If so, why not get in touch today!
Founded in 1918, the Ulster Farmers’ Union (UFU) is the largest democratic voluntary organisation representing farmers and growers in Northern Ireland. Its central objective is to promote their interests both at home and abroad through professional lobbying. Today, the UFU has over 12,000 members.
The Ulster Farmers Union is seeking a talented Communications and Social Media Executive to lead our digital presence and amplify our voice across the farming community. This is an exciting opportunity to shape how we connect with members, stakeholders, and the public through innovative content and strategic campaigns.
Key Responsibilities:- Lead our social media strategy across Facebook, Twitter/X, LinkedIn, Instagram, and YouTube—creating engaging content, growing our audience, and analysing performance.
- Produce compelling multimedia (videos, infographics, blogs) to showcase our work, events (e.g., Balmoral Show), and member services.
- Build relationships with journalists, influencers, and farming organisations to extend our reach.
- Support internal communications and train colleagues on best practices.
- Monitor trends and ensure all content aligns with our brand and sector priorities.
- A third-level qualification in Communications, Marketing, Journalism, or related field.
- 2+ years’ experience managing social media, creating content, and using analytics tools (e.g., Meta Insights, Hootsuite).
- Exceptional writing skills and proficiency with Canva, CMS (e.g., WordPress), and ideally video editing.
- Passion for agriculture/rural issues (desirable but not essential).
- Flexibility to travel occasionally and work outside standard hours for campaigns.
- Make a real impact in a respected agricultural organisation.
- Opportunities for professional growth and creative freedom.
- Collaborative team environment with sector-leading expertise.
Closing date: Thursday 26th June 2025. If this sounds like you, please hit apply now!
Contact Detail:
Smart Hire Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Communications and Social Media Executive
✨Tip Number 1
Familiarise yourself with the Ulster Farmers Union's current social media presence. Take note of their tone, style, and the types of content they share. This will help you tailor your approach and demonstrate your understanding of their brand during any discussions.
✨Tip Number 2
Showcase your creativity by preparing a mini portfolio of your best social media campaigns or content pieces. Highlight any successful metrics or engagement rates to illustrate your impact in previous roles, as this will set you apart from other candidates.
✨Tip Number 3
Network with professionals in the agriculture and communications sectors. Attend relevant events or join online forums to connect with individuals who can provide insights into the industry and potentially refer you to opportunities within the Ulster Farmers Union.
✨Tip Number 4
Stay updated on the latest trends in social media and digital marketing, especially those relevant to the agricultural sector. Being knowledgeable about current tools and strategies will not only enhance your application but also prepare you for insightful conversations during interviews.
We think you need these skills to ace Communications and Social Media Executive
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities of a Communications and Social Media Executive. Tailor your application to highlight relevant experiences and skills that align with the job description.
Craft a Compelling CV: Your CV should showcase your experience in managing social media, creating content, and using analytics tools. Highlight any specific achievements or campaigns you've led that demonstrate your ability to engage audiences effectively.
Write a Strong Cover Letter: In your cover letter, express your passion for agriculture and digital engagement. Use specific examples to illustrate how your skills and experiences make you a perfect fit for the role at Ulster Farmers Union.
Proofread Your Application: Before submitting, carefully proofread your CV and cover letter for any spelling or grammatical errors. A polished application reflects your attention to detail and professionalism, which is crucial for a communications role.
How to prepare for a job interview at Smart Hire
✨Show Your Passion for Agriculture
Make sure to express your enthusiasm for agriculture and rural issues during the interview. The Ulster Farmers Union values candidates who are genuinely interested in the sector, so share any relevant experiences or insights you have.
✨Demonstrate Your Social Media Savvy
Be prepared to discuss your experience with various social media platforms. Highlight specific campaigns you've managed, the content you've created, and how you've used analytics tools to measure success. This will show that you understand the role's requirements.
✨Prepare Engaging Content Ideas
Think of innovative content ideas that could resonate with the farming community. Presenting a few concepts during the interview can demonstrate your creativity and strategic thinking, which are crucial for this position.
✨Build Rapport with Interviewers
Establishing a connection with your interviewers can make a significant difference. Be personable, ask questions about their experiences at the UFU, and show genuine interest in their work. This will help you stand out as a candidate who fits well within the team.
