Key Account Manager - Midlands

Key Account Manager (Beer & Spirits) Midlands Up to £40,000 base salary + car allowance + bonus I’m looking for a driven, relationship-focused sales professional to join my client’s team and help grow their premium drinks portfolio throughout the Midlands. This role is all about building meaningful partnerships with pubs, hotels, and retail outlets – from local independents to national chains The Business: You’ll be joining a company with strong roots, ambitious plans, and a clear sense of purpose. They produce award-winning beers and spirits, operate a standout network of pubs and retail stores, and take real pride in how they support their people, communities, and the environment The Role: Building and managing key customer relationships across on-trade and retail Opening new sales channels and expanding brand presence Providing excellent product knowledge and customer service Negotiating with customers and buyers to secure deals Using sales data to meet and exceed targets Acting as a trusted ambassador for the brand About You: Proven experience in sales or account management (ideally in hospitality or drinks) Strong communication and negotiation skills Commercial awareness and a strategic mindset Proactive, flexible, and customer-focused attitude Valid UK driving licence If you’re passionate about premium products and building great relationships, and want to be part of a business that genuinely cares, I’d love to hear from you! Please get in touch with Evie Coates or click “Apply Now” to be considered for this vacancy. Call: (phone number removed) Email: (url removed) The Advocate Group is a leading recruitment partner, based in the UK, to the FMCG and consumer product sectors. We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation, or age. By applying for this role, you are agreeing to our Privacy Policy, which can be found on our website. Please note that The Advocate Group is acting as an employment agency in relation to this vacancy