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For Companies At a Glance
- Tasks: Lead sales strategy and build partnerships in Retail and HoReCa channels.
- Company: Join a fast-growing beverage brand focused on health, sustainability, and innovation.
- Benefits: Enjoy competitive salary, performance bonuses, and a flexible work environment.
- Why this job: Be part of a mission-led brand that values your voice and offers real growth opportunities.
- Qualifications: Proven sales experience in Retail and HoReCa, with strong strategic and negotiation skills.
- Other info: We encourage applicants from all backgrounds to apply and help shape our future.
The predicted salary is between 43200 - 72000 £ per year.
Hiring: Strategic Sales Manager Beverage industry – Retail & HoReCa
Location: London (hybrid)
Sector: Food & Beverage
About Us
We’re a fast-growing beverage brand reshaping the way people drink, with a strong focus on health, sustainability, and innovation. From conscious sourcing to bold product development, we’re building something different—and we’re looking for someone who wants to grow with us. We’re currently seeking a Sales Manager who brings both strategic thinking and hands-on drive. You’ll lead our expansion across Retail and HoReCa channels, forging relationships, negotiating placements, and helping to build a brand that stands out.
The Role
You’ll take ownership of our sales strategy and execution across the UK, building strong, long-term partnerships with Retail and HoReCa outlets. This is a key role for someone who understands how to build a market presence from the ground up.
Key Responsibilities
- Develop and execute a sales strategy across Retail and HoReCa channels
- Identify, engage, and grow relationships with key partners across the UK
- Negotiate contracts, secure listings, and drive product visibility
- Monitor sales data and adjust strategy based on performance insights
- Represent the brand at industry events, tastings, and meetings
- Set ambitious but achievable goals and consistently meet or exceed them
What We’re Looking For
- Proven experience in sales across both Retail and HoReCa/Foodservice sectors
- A track record of launching or growing products in the UK market, ideally in startups or challenger brands
- Strong strategic thinking, paired with a hands-on, entrepreneurial approach
- Skilled negotiator and confident communicator
- Experience with beverage or FMCG brands is a plus
- A team player who values diverse perspectives and thrives in a fast-paced environment
What We Offer
- Competitive base salary with performance-based bonuses/commissions
- Real opportunities for growth and leadership within a scaling brand
- A collaborative, forward-thinking team committed to doing things differently
- A flexible and supportive work environment where your voice matters
We strongly encourage applicants from all backgrounds and identities to apply. If you’re a driven sales leader ready to take on a new challenge and help shape the future of a mission-led brand, we’d love to hear from you. Apply now to join our journey.
Sales Manager Beverage Retail & HoReCa employer: WILD Berry Brew
Contact Detail:
WILD Berry Brew Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sales Manager Beverage Retail & HoReCa
✨Tip Number 1
Familiarise yourself with the latest trends in the beverage industry, especially focusing on health and sustainability. This knowledge will not only help you during interviews but also demonstrate your genuine interest in our brand's mission.
✨Tip Number 2
Network with professionals in the Retail and HoReCa sectors. Attend industry events or join relevant online forums to connect with potential partners and gain insights that could be beneficial for your role as a Sales Manager.
✨Tip Number 3
Prepare to discuss specific strategies you've used in previous roles to build market presence. Highlight any successful partnerships or negotiations you've led, as this will showcase your hands-on experience and strategic thinking.
✨Tip Number 4
Research our brand thoroughly before your interview. Understand our products, values, and market positioning so you can articulate how your skills and experiences align with our goals and how you can contribute to our growth.
We think you need these skills to ace Sales Manager Beverage Retail & HoReCa
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in sales, particularly within the Retail and HoReCa sectors. Use specific examples of how you've successfully launched or grown products in the UK market.
Craft a Compelling Cover Letter: Write a cover letter that showcases your strategic thinking and hands-on approach. Mention your passion for the beverage industry and how your values align with the company's focus on health and sustainability.
Highlight Key Achievements: In your application, emphasise your track record of meeting or exceeding sales goals. Include metrics or data to demonstrate your success in previous roles, especially in negotiating contracts and securing listings.
Showcase Your Communication Skills: Since the role requires strong negotiation and communication skills, provide examples of how you've effectively built relationships with partners or represented brands at industry events. This will help illustrate your fit for the position.
How to prepare for a job interview at WILD Berry Brew
✨Know the Brand Inside Out
Before your interview, make sure you thoroughly research the company and its products. Understand their mission, values, and unique selling points, especially their focus on health and sustainability. This will help you demonstrate your genuine interest and align your answers with their goals.
✨Showcase Your Sales Achievements
Prepare to discuss specific examples of your past sales successes, particularly in the Retail and HoReCa sectors. Highlight how you've launched or grown products, negotiated contracts, and built strong partnerships. Use metrics to quantify your achievements, as this will impress the interviewers.
✨Demonstrate Strategic Thinking
Be ready to talk about your approach to developing and executing a sales strategy. Discuss how you would identify key partners and engage them effectively. Showing that you can think strategically while also being hands-on will resonate well with the hiring team.
✨Prepare Questions for Them
Interviews are a two-way street, so prepare insightful questions to ask the interviewers. Inquire about their current challenges in the market, their vision for growth, or how they measure success in this role. This shows your enthusiasm and helps you assess if the company is the right fit for you.
