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- Tasks: Lead creative marketing campaigns across beauty and suncare, engaging with social media and influencers.
- Company: Join a dynamic team focused on high-growth beauty tools and suncare products.
- Benefits: Enjoy a competitive salary, bonuses, and amazing perks like flexible working options.
- Why this job: Be part of innovative campaigns that connect with audiences and make a real impact.
- Qualifications: 5+ years in brand marketing, especially in beauty or lifestyle, with strong digital skills.
- Other info: Collaborate with top agencies and manage exciting brand events.
The predicted salary is between 28800 - 48000 £ per year.
Our client is seeking a dynamic and creative Integrated Marketing Manager to join their growing team across two high-growth categories: beauty tools/accessories and suncare. In this role, you will be the strategic and operational lead responsible for bringing 360 marketing campaigns to life, working end-to-end across all touchpoints.
Key Responsibilities:
- Brief and collaborate with social and influencer teams to drive earned, owned, and paid media strategies in line with brand positioning.
- Support in the creation of content optimised for performance across platforms like Instagram, TikTok, and YouTube.
- Liaise with external creative, PR, media, and experiential agencies to ensure campaigns are aligned and effectively executed.
- Lead the end-to-end development and execution of integrated TTL marketing campaigns across digital, social, PR, retail, influencer, and experiential.
- Translate brand strategy and product stories into compelling, channel-specific creative that connects with core and emerging audiences.
- Work alongside Management to stay within campaign timelines, budgets, and agency/vendor relationships to ensure timely and high-quality delivery.
- Lead the planning and execution of all brand-led events, whether consumer, influencer or retail facing, ensuring our brands stand out in the best possible way.
Skills & Experience:
- 5+ years of brand marketing experience, ideally within beauty, personal care, or lifestyle space.
- Proven experience delivering successful 360 campaigns across TTL channels.
- Strong understanding of digital and social media platforms.
- Prior affiliations with content creators and PR agencies.
- Experience with budget management.
- Strategic thinker with a hands-on approach.
Integrated Marketing Manager employer: We Are Refyne
Contact Detail:
We Are Refyne Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Integrated Marketing Manager
✨Tip Number 1
Network with professionals in the beauty and personal care industry. Attend relevant events, webinars, or workshops to meet potential colleagues and influencers who can provide insights into the role and company culture.
✨Tip Number 2
Familiarise yourself with the latest trends in integrated marketing, especially within social media platforms like Instagram, TikTok, and YouTube. Being able to discuss current strategies and successful campaigns during your interview will demonstrate your passion and knowledge.
✨Tip Number 3
Prepare examples of past campaigns you've managed that align with the responsibilities listed in the job description. Highlight your experience with budget management and collaboration with agencies to showcase your ability to lead integrated marketing efforts.
✨Tip Number 4
Research the company’s previous marketing campaigns and their brand positioning. Understanding their approach will allow you to tailor your discussions and show how you can contribute to their future success.
We think you need these skills to ace Integrated Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in brand marketing, especially within the beauty or lifestyle sectors. Emphasise your success in delivering 360 campaigns and any specific achievements that align with the job description.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for integrated marketing and your understanding of the beauty tools and suncare categories. Mention specific campaigns you've worked on and how they relate to the responsibilities outlined in the job description.
Showcase Your Digital Savvy: In your application, highlight your experience with digital and social media platforms. Provide examples of how you've successfully used these channels to drive marketing strategies and engage audiences.
Demonstrate Strategic Thinking: Illustrate your strategic thinking skills by discussing how you've approached campaign planning and execution in the past. Include details about budget management and collaboration with agencies to show your hands-on approach.
How to prepare for a job interview at We Are Refyne
✨Showcase Your Campaign Success
Be prepared to discuss specific examples of 360 marketing campaigns you've led. Highlight your role in the strategy, execution, and results, especially in the beauty or lifestyle sectors.
✨Know the Brand Inside Out
Research the company's products and their positioning in the market. Understand their target audience and be ready to discuss how you can enhance their brand through innovative marketing strategies.
✨Demonstrate Your Digital Savvy
Since the role involves social media and digital platforms, be ready to talk about your experience with these channels. Share insights on trends and how you've successfully engaged audiences on platforms like Instagram and TikTok.
✨Prepare for Collaboration Questions
Expect questions about working with cross-functional teams, including PR and creative agencies. Be ready to share how you've effectively collaborated to ensure campaign alignment and success.
