Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Drive brand visibility and build relationships in the FMCG sector.
- Company: Join a family-owned business in the fast-growing nicotine and caffeine pouch market.
- Benefits: Enjoy a flexible work environment with growth opportunities and a competitive package.
- Why this job: Be part of a supportive team that values kindness and entrepreneurial spirit.
- Qualifications: 3+ years in FMCG sales; leadership experience is a plus.
- Other info: We embrace diversity and welcome candidates from all backgrounds.
The predicted salary is between 36000 - 60000 £ per year.
Senior Sales Representative / Area Sales Manager – Independent & Convenience Channel
Territory-Based, Full-Time, Independent and Wholesale Channels
Join the new subsidiary of a significant EU manufacturer in one of the fastest-growing FMCG categories in the UK: nicotine and caffeine pouches. You, together with your sales team, will build retail distribution and support activities across defined metropolitan areas, especially in independent, specialist, and convenience stores.
What You’ll Do – The Job
- Build distribution. You will drive distribution and brand visibility across your territory’s key postcodes.
- Build retailer relationships. You will establish and nurture relationships with the most important points of sale to benefit the business.
- Execute promotional activities. You will present and supervise promotional activities.
- Collaborate with wholesalers. You will make sure that key wholesalers list the product, stocks flow to retailers and that any sales incentive plan is executed as planned.
- Feedback. You will provide comprehensive ongoing feedback and observations about brand performance.
Traits, Skills and Experience
- Communication skills: You love to connect with people—it gives you and them good feelings.
- High energy drive: You love to make things happen. You don’t overthink things—just get on with them. You are entrepreneurial, a good problem solver.
- Kindness: You are perceived as a kind person; you manage conflicts in a positive way.
- Can-do attitude: You have a track record of facing issues rather than running away from them.
- Responsibility: You are trustworthy, able to work without supervision, and enjoy being accountable for your results rather than finding excuses.
Minimum 3 years of FMCG sales and promotional experience, ideally with high-growth or challenger brands. 1–3 years’ experience in leading sales teams or managing third-party field teams is an advantage. Good understanding of the independent and convenience retail landscape.
What We Offer
- We are a family-owned business operating in multiple countries and selling in dozens—professional but without the crippling controls of a multinational company.
- A friendly and flexible work environment.
- Growth opportunities as the business scales.
- A competitive package for the right candidate.
- We are inclusive: we welcome and appreciate candidates from any background (age, gender, nationality, etc.) or after a lengthier career break.
- We pride ourselves on valuing our people—many of whom work with us long term.
Area Sales Manager (London, FMCG) employer: Continetal Performance
Contact Detail:
Continetal Performance Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Area Sales Manager (London, FMCG)
✨Tip Number 1
Network within the FMCG industry, especially focusing on independent and convenience channels. Attend industry events or local trade shows to meet potential contacts who can provide insights or even referrals for the Area Sales Manager position.
✨Tip Number 2
Research the specific nicotine and caffeine pouch market in the UK. Understanding current trends, key players, and consumer preferences will help you engage in meaningful conversations during interviews and demonstrate your passion for the product.
✨Tip Number 3
Prepare to showcase your previous successes in building retailer relationships and executing promotional activities. Have specific examples ready that highlight your ability to drive distribution and brand visibility in similar roles.
✨Tip Number 4
Familiarise yourself with the company's values and culture. Being able to articulate how your personal traits align with their emphasis on kindness, responsibility, and a can-do attitude will set you apart as a candidate who fits well within their team.
We think you need these skills to ace Area Sales Manager (London, FMCG)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in FMCG sales and any leadership roles you've held. Use specific examples that demonstrate your ability to build relationships and drive distribution.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Mention your understanding of the independent and convenience retail landscape and how your skills align with the job requirements.
Showcase Your Communication Skills: Since communication is key for this role, consider including examples in your application that showcase your ability to connect with people and manage conflicts positively.
Highlight Your Problem-Solving Abilities: Demonstrate your entrepreneurial spirit and can-do attitude by providing examples of challenges you've faced in previous roles and how you overcame them. This will show your potential employer that you are proactive and responsible.
How to prepare for a job interview at Continetal Performance
✨Showcase Your Sales Experience
Make sure to highlight your previous experience in FMCG sales, especially any roles where you built distribution or managed promotional activities. Be ready to share specific examples of how you successfully established retailer relationships and drove brand visibility.
✨Demonstrate Your Communication Skills
Since this role requires strong communication skills, prepare to discuss how you connect with people. Think of instances where your ability to communicate effectively led to positive outcomes, whether in building relationships or resolving conflicts.
✨Exhibit Your Can-Do Attitude
The company values a proactive approach, so be prepared to talk about challenges you've faced and how you tackled them head-on. Share stories that illustrate your entrepreneurial spirit and problem-solving abilities.
✨Research the Company and Market
Familiarise yourself with the company's products and the FMCG landscape, particularly in the independent and convenience retail sectors. This knowledge will not only help you answer questions but also demonstrate your genuine interest in the role and the business.
