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For Companies At a Glance
- Tasks: Lead digital marketing strategies to boost brand engagement and acquisition.
- Company: Join a prestigious luxury hotel in London, renowned for excellence.
- Benefits: Enjoy a competitive salary, bonuses, and opportunities for professional growth.
- Why this job: Be part of a dynamic team that values creativity and data-driven decisions.
- Qualifications: 6+ years in UHNWI sectors with strong analytical and campaign management skills.
- Other info: This role offers a unique chance to shape the digital landscape of luxury hospitality.
The predicted salary is between 75000 - 85000 £ per year.
This is a fantastic opportunity to join a world leading luxury hotel in London with fantastic opportunities for growth. It is a unique position and one where they are looking for the best of the best across all digital channels.
Role Overview
As the Senior Digital Marketing Manager, you will take full ownership of all digital channels to drive acquisition and engagement of the brand. Having a mix of a creative and data-driven approach is key for this role to grow the business internationally.
Key Responsibilities:
- Manage all areas of the paid campaigns (e.g. Google and Meta Ads)
- Develop the social media strategy including develop compelling content across all channels (paid, earned, and owned)
- Analyse performance using Google Analytics and A/B testing
- Take full ownership of the digital marketing budget
- Manage digital channels across paid search, SEO, online content etc
What we need from you:
- Over 6 years’ experience within a UHNWI business (Retail, Hospitality, Travel etc)
- Previous line management experience
- Strong experience across data analytical tools (Google Analytics)
- Expertise across end-to-end paid campaign management
- Creative and data driven approach, think outside the box
Contact Detail:
Salt Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Digital Marketing Manager
✨Tip Number 1
Network with professionals in the luxury hospitality sector. Attend industry events, webinars, or local meetups to connect with potential colleagues and learn about the latest trends in digital marketing specific to this niche.
✨Tip Number 2
Showcase your expertise in managing paid campaigns by creating a portfolio of successful projects. Highlight specific metrics and outcomes that demonstrate your ability to drive acquisition and engagement through digital channels.
✨Tip Number 3
Familiarise yourself with the brand's current digital presence and identify areas for improvement. Prepare insights or suggestions that you can discuss during interviews to show your proactive approach and understanding of their needs.
✨Tip Number 4
Stay updated on the latest tools and technologies in digital marketing, especially those related to analytics and campaign management. Being knowledgeable about emerging trends will position you as a forward-thinking candidate.
We think you need these skills to ace Senior Digital Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in digital marketing, especially in luxury hospitality or similar sectors. Emphasise your achievements in managing paid campaigns and your familiarity with tools like Google Analytics.
Craft a Compelling Cover Letter: In your cover letter, showcase your creative and data-driven approach. Mention specific examples of successful campaigns you've managed and how they contributed to business growth. This is your chance to stand out!
Highlight Relevant Skills: Clearly outline your skills related to social media strategy, content creation, and budget management. Use keywords from the job description to ensure your application aligns with what the company is looking for.
Proofread Your Application: Before submitting, double-check your application for any spelling or grammatical errors. A polished application reflects your attention to detail, which is crucial for a Senior Digital Marketing Manager role.
How to prepare for a job interview at Salt
✨Showcase Your Experience
Make sure to highlight your over six years of experience in UHNWI businesses. Prepare specific examples of how you've successfully managed digital marketing campaigns in the luxury sector, as this will demonstrate your suitability for the role.
✨Demonstrate Analytical Skills
Be ready to discuss your proficiency with data analytical tools, particularly Google Analytics. Bring examples of how you've used data to drive decisions and improve campaign performance, as this is crucial for the role.
✨Creative Thinking
Prepare to share instances where you've thought outside the box in your previous roles. Discuss creative strategies you've implemented in digital marketing that led to successful outcomes, showcasing your ability to blend creativity with data-driven insights.
✨Understand the Brand
Research the luxury hotel brand thoroughly before the interview. Understand their values, target audience, and current digital presence. This knowledge will allow you to tailor your responses and show how you can contribute to their growth internationally.
