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For Companies At a Glance
- Tasks: Drive brand visibility and build relationships in the FMCG sector.
- Company: Join a family-owned business in the fast-growing nicotine and caffeine pouch market.
- Benefits: Enjoy a flexible work environment with growth opportunities and a competitive package.
- Why this job: Be part of a supportive team that values kindness and entrepreneurial spirit.
- Qualifications: 3+ years in FMCG sales; leadership experience is a plus.
- Other info: We embrace diversity and welcome candidates from all backgrounds.
The predicted salary is between 36000 - 60000 £ per year.
Senior Sales Representative / Area Sales Manager – Independent & Convenience Channel
Territory-Based, Full-Time, Independent and Wholesale Channels
Join the new subsidiary of a significant EU manufacturer in one of the fastest-growing FMCG categories in the UK: nicotine and caffeine pouches. You, together with your sales team, will build retail distribution and support activities across defined metropolitan areas, especially in independent, specialist, and convenience stores.
What You’ll Do – The Job
- Build distribution. You will drive distribution and brand visibility across your territory’s key postcodes.
- Build retailer relationships. You will establish and nurture relationships with the most important points of sale to benefit the business.
- Execute promotional activities. You will present and supervise promotional activities.
- Collaborate with wholesalers. You will make sure that key wholesalers list the product, stocks flow to retailers and that any sales incentive plan is executed as planned.
- Feedback. You will provide comprehensive ongoing feedback and observations about brand performance.
Traits, Skills and Experience
- Communication skills: You love to connect with people—it gives you and them good feelings.
- High energy drive: You love to make things happen. You don’t overthink things—just get on with them. You are entrepreneurial, a good problem solver.
- Kindness: You are perceived as a kind person; you manage conflicts in a positive way.
- Can-do attitude: You have a track record of facing issues rather than running away from them.
- Responsibility: You are trustworthy, able to work without supervision, and enjoy being accountable for your results rather than finding excuses.
- Minimum 3 years of FMCG sales and promotional experience, ideally with high-growth or challenger brands.
- 1–3 years’ experience in leading sales teams or managing third-party field teams is an advantage.
- Good understanding of the independent and convenience retail landscape.
What We Offer
- We are a family-owned business operating in multiple countries and selling in dozens—professional but without the crippling controls of a multinational company.
- A friendly and flexible work environment.
- Growth opportunities as the business scales.
- A competitive package for the right candidate.
- We are inclusive: we welcome and appreciate candidates from any background (age, gender, nationality, etc.) or after a lengthier career break.
- We pride ourselves on valuing our people—many of whom work with us long term.
Area Sales Manager (Manchester, FMCG) employer: Continetal Performance
Contact Detail:
Continetal Performance Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Area Sales Manager (Manchester, FMCG)
✨Tip Number 1
Familiarise yourself with the FMCG landscape, particularly in the nicotine and caffeine pouch market. Understanding current trends and competitors will help you speak confidently about the industry during your interactions.
✨Tip Number 2
Network with professionals in the independent and convenience retail sectors. Attend local trade shows or industry events in Manchester to meet potential contacts who could provide insights or referrals.
✨Tip Number 3
Prepare to demonstrate your relationship-building skills. Think of specific examples from your past experiences where you've successfully established and nurtured retailer relationships, as this is crucial for the role.
✨Tip Number 4
Showcase your entrepreneurial spirit by discussing any initiatives you've led that resulted in increased sales or brand visibility. This will highlight your proactive approach and ability to drive results.
We think you need these skills to ace Area Sales Manager (Manchester, FMCG)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in FMCG sales and promotional activities. Emphasise any leadership roles or experience managing teams, as this is a key requirement for the Area Sales Manager position.
Craft a Compelling Cover Letter: In your cover letter, express your passion for building relationships and driving brand visibility. Use specific examples from your past experiences to demonstrate your high energy drive and problem-solving skills.
Showcase Communication Skills: Since strong communication skills are essential for this role, consider including a section in your application that highlights your ability to connect with people and manage conflicts positively. This could be through anecdotes or achievements.
Research the Company: Familiarise yourself with the company’s values and culture. Mention how your personal values align with theirs in your application. This shows that you are not only interested in the role but also in being part of their team.
How to prepare for a job interview at Continetal Performance
✨Showcase Your Sales Experience
Be prepared to discuss your previous sales roles, especially in FMCG. Highlight specific achievements and how you built relationships with retailers, as this will demonstrate your capability to drive distribution and brand visibility.
✨Demonstrate Your Communication Skills
Since the role requires strong communication skills, practice articulating your thoughts clearly. Use examples from your past where effective communication led to successful outcomes, particularly in building retailer relationships.
✨Exhibit Your Problem-Solving Ability
Prepare to discuss challenges you've faced in previous roles and how you overcame them. This will showcase your entrepreneurial spirit and can-do attitude, which are essential traits for this position.
✨Research the Company and Market
Familiarise yourself with the company’s products and the FMCG landscape, particularly in nicotine and caffeine pouches. Understanding the market dynamics will allow you to ask insightful questions and show your genuine interest in the role.
