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- Tasks: Lead global email strategies and create engaging campaigns that drive customer loyalty.
- Company: Join a rapidly growing sports nutrition brand making waves in the D2C and B2B markets.
- Benefits: Enjoy a generous bonus package, discounts on wellness products, and a friendly office vibe.
- Why this job: Shape impactful marketing strategies in a fast-paced environment while collaborating with creative teams.
- Qualifications: 3+ years in email or CRM marketing, Klaviyo expertise, and a knack for data-driven strategies.
- Other info: Free parking and 20 days holiday plus bank holidays included.
The predicted salary is between 28000 - 42000 £ per year.
Are you a creative, data-savvy marketer who lives for email, CRM, and customer journeys? A rapidly growing sports nutrition brand is on the lookout for an Email & Retention Specialist to take their global D2C and B2B engagement to the next level. This is your chance to own and shape lifecycle marketing that makes a real commercial impact. If you know your way around Klaviyo and thrive in fast-paced, performance-focused environments, this one’s for you.
What You’ll Be Doing:
- Leading the development and execution of global email and retention strategies
- Creating advanced automations, behaviour-based segments, and personalised campaigns
- Driving loyalty, subscription, and reactivation programs
- Analysing and optimising performance to boost retention and customer lifetime value
- Partnering closely with growth, creative, and marketing teams
We’d Love to See:
- 3+ years’ experience in email or CRM marketing (ecommerce a big plus)
- Klaviyo expertise and strong understanding of lifecycle marketing
- A performance-driven, analytical mindset with solid reporting chops
- A track record of improving retention and LTV through smart strategies
- Creative thinking and strong communication skills to build standout campaigns
Perks & Benefits:
- Great bonus scheme tied to performance
- Discounts on premium wellness products
- Friendly, inclusive office vibe
- Free parking on-site
- 20 days holiday + bank holidays
Email & Retention Specialist (Klaviyo) employer: Vertical Advantage
Contact Detail:
Vertical Advantage Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Email & Retention Specialist (Klaviyo)
✨Tip Number 1
Familiarise yourself with Klaviyo's features and capabilities. Since this role specifically requires Klaviyo expertise, consider taking online courses or tutorials to deepen your understanding of its advanced automations and segmentation options.
✨Tip Number 2
Showcase your analytical skills by preparing case studies or examples of how you've previously improved retention rates or customer lifetime value. Be ready to discuss specific metrics and strategies you implemented in past roles.
✨Tip Number 3
Network with professionals in the email marketing space, especially those who have experience with D2C and B2B strategies. Engaging in relevant online communities or attending industry events can help you gain insights and potentially connect with someone at StudySmarter.
✨Tip Number 4
Prepare to discuss your creative approach to lifecycle marketing. Think of innovative campaign ideas that could enhance customer engagement and retention, as this will demonstrate your ability to think outside the box and contribute to the brand's growth.
We think you need these skills to ace Email & Retention Specialist (Klaviyo)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in email and CRM marketing, especially any work with Klaviyo. Use specific examples of campaigns you've led and the results achieved to demonstrate your impact.
Craft a Compelling Cover Letter: In your cover letter, express your passion for email marketing and retention strategies. Mention how your analytical mindset and creative thinking have contributed to previous successes in similar roles.
Showcase Relevant Skills: Emphasise your expertise in lifecycle marketing and your ability to create advanced automations and behaviour-based segments. Highlight any experience you have with performance analysis and reporting.
Research the Company: Familiarise yourself with the sports nutrition brand's values, products, and target audience. This knowledge will help you tailor your application and show that you're genuinely interested in contributing to their growth.
How to prepare for a job interview at Vertical Advantage
✨Showcase Your Klaviyo Expertise
Make sure to highlight your experience with Klaviyo during the interview. Be prepared to discuss specific campaigns you've executed, the automations you've created, and how you've used data to drive results.
✨Demonstrate Your Analytical Skills
Since this role requires a performance-driven mindset, come equipped with examples of how you've analysed email campaign performance in the past. Discuss metrics like open rates, click-through rates, and how you optimised campaigns based on these insights.
✨Prepare for Creative Problem-Solving Questions
Expect questions that assess your creative thinking and problem-solving abilities. Think of scenarios where you've had to develop unique strategies to improve customer retention or engagement, and be ready to share those stories.
✨Understand the Brand and Its Audience
Research the sports nutrition brand thoroughly before the interview. Understand their target audience, current marketing strategies, and how you can contribute to enhancing their email and retention efforts. This will show your genuine interest in the role.
