Head of Content (London Area)
Head of Content (London Area)

Head of Content (London Area)

London Full-Time 43200 - 72000 £ / year (est.) Home office (partial)
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At a Glance

  • Tasks: Lead global content and social strategy across multiple platforms, creating engaging content.
  • Company: Join a high-growth FinTech revolutionising trading for over 340,000 customers worldwide.
  • Benefits: Enjoy a hybrid work model with three days in the office and dynamic team culture.
  • Why this job: Shape the voice of a FTSE250 company and drive impactful storytelling in a fast-paced environment.
  • Qualifications: Proven leadership in content and social, ideally within B2C FinTech or financial services.
  • Other info: Be part of a cross-functional team that thrives on creativity and market insights.

The predicted salary is between 43200 - 72000 £ per year.

Propel is partnering with a publicly traded, high-growth FinTech that’s shaking up how the world trades. With mobile, web, and desktop platforms used by 340,000+ customers globally, they’re building the future of trading from stocks and crypto to options and futures. Now live in 16 regions and active in 18 countries, they’re scaling fast and looking for a bold, strategic, audience-obsessed Head of Content & Social to lead the next chapter of brand growth.

This is your chance to shape the voice of a FTSE250 company driving multi-format storytelling, building audience across social, and leading a high-impact content team that turns market insights into brand moments.

What you’ll be doing:

  • Own and evolve the global content + social strategy across TikTok, Reddit, YouTube, X, LinkedIn, and more
  • Lead the creation of scroll-stopping content: from thought leadership to live video and podcasts
  • Collaborate across creative, PR, and brand to land one consistent, compelling story
  • Grow, engage, and activate trading communities with channel-native content and creator collabs
  • Use data to shape what’s next, track performance, spot trends, and adapt fast
  • Lead a cross-functional crew of analysts, producers and creatives – and bring cultural energy to the wider team
  • Speak the language of markets by translating trading trends into content that connects

What they’re looking for:

  • A proven leader in content and social ideally with B2C FinTech or FS experience
  • Clear strategic vision and hands-on campaign know-how
  • History of building or scaling content functions that move the needle on brand or audience growth with team leadership experience
  • Strong grip on social-first thinking from TikTok to Reddit and everything in between
  • Natural storyteller sharp on tone, culturally switched on, media-ready
  • Confident talking markets, investing and trading and making it relatable
  • A team-first leader who empowers others and owns outcomes
  • Thrives in high-speed, high-autonomy environments with a global lens

Location: London-based | Hybrid: 3 days in-office

If you’re a content and social leader who can talk Reddit and real yields in the same sentence, let’s talk.

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Contact Detail:

Propel Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Head of Content (London Area)

✨Tip Number 1

Familiarise yourself with the latest trends in content marketing and social media, especially within the FinTech sector. Follow industry leaders on platforms like LinkedIn and Twitter to understand what type of content resonates with audiences and how they engage with it.

✨Tip Number 2

Showcase your understanding of multi-format storytelling by creating a portfolio that includes examples of your work across various platforms. Highlight any successful campaigns you've led, particularly those that involved audience engagement and community building.

✨Tip Number 3

Network with professionals in the FinTech space, especially those who are involved in content and social strategy. Attend industry events or webinars to connect with potential colleagues and learn more about the challenges and opportunities in the field.

✨Tip Number 4

Prepare to discuss how you would approach the role by thinking critically about the company's current content strategy. Be ready to share innovative ideas on how to enhance their brand voice and engage trading communities effectively.

We think you need these skills to ace Head of Content (London Area)

Content Strategy Development
Social Media Management
Audience Engagement
Data Analysis and Performance Tracking
Cross-Functional Team Leadership
Creative Storytelling
Market Trend Analysis
Campaign Management
Community Building
Content Creation for Multiple Formats
Understanding of B2C FinTech
Strong Communication Skills
Adaptability in Fast-Paced Environments
Knowledge of Trading and Investment Markets

Some tips for your application 🫡

Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Head of Content position. Tailor your application to highlight your experience in content strategy, social media, and team leadership.

Showcase Relevant Experience: In your CV and cover letter, emphasise your previous roles in content creation and social media management, particularly within the FinTech or financial services sectors. Use specific examples that demonstrate your ability to lead teams and drive audience engagement.

Craft a Compelling Cover Letter: Write a cover letter that not only outlines your qualifications but also reflects your passion for storytelling and understanding of market trends. Make sure to convey how your vision aligns with the company's goals and how you can contribute to their growth.

Highlight Data-Driven Insights: Since the role involves using data to shape content strategies, include examples of how you've used analytics to inform your decisions in past roles. This will show your potential employer that you can adapt and innovate based on performance metrics.

How to prepare for a job interview at Propel

✨Showcase Your Strategic Vision

Prepare to discuss your strategic vision for content and social media. Think about how you would evolve the global content strategy for a high-growth FinTech company. Be ready to share examples of past campaigns that demonstrate your ability to think strategically and lead effectively.

✨Demonstrate Your Storytelling Skills

As a Head of Content, storytelling is key. Bring examples of your work that highlight your ability to create engaging narratives across various platforms. Be prepared to explain how you adapt your tone and style to resonate with different audiences, especially in the financial sector.

✨Know Your Metrics

Familiarise yourself with key performance indicators relevant to content and social media. Be ready to discuss how you use data to inform your strategies, track performance, and adapt content based on audience engagement. This will show your analytical side and your commitment to results.

✨Emphasise Team Leadership

Highlight your experience in leading cross-functional teams. Discuss how you empower team members and foster collaboration among analysts, producers, and creatives. Share specific examples of how you've built or scaled content functions and the impact it had on brand growth.

Head of Content (London Area)
Propel
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