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- Tasks: Lead digital marketing campaigns and drive revenue growth in a dynamic B2B SaaS environment.
- Company: Join a growing London-based SaaS company focused on improving safety in high-risk industries.
- Benefits: Enjoy a competitive salary, bonus, 25 days holiday, and a personal development budget.
- Why this job: Be part of a close-knit team making a real impact while enjoying a supportive culture.
- Qualifications: 3+ years in digital marketing, especially with LinkedIn and Google Ads; strong analytical skills required.
- Other info: Hybrid work model with regular team socials and a focus on personal growth.
The predicted salary is between 42000 - 60000 £ per year.
A growing B2B SaaS company based in London is seeking a driven and creative Digital Marketing Manager to join its close-knit team. With a mission to improve safety in high-risk industries, this organization builds software that supports compliance, training, and risk management for sectors like construction, facilities management, and renewable energy. Their products are trusted by some of the UK’s most recognizable institutions and businesses.
Now at a pivotal stage of growth, including movement upmarket and plans for international expansion, the company is investing in its marketing efforts to fuel the next phase of development.
The Digital Marketing Manager will own the strategy, planning, and execution of high-impact digital campaigns to drive lead generation and revenue. This is a hands-on and analytical role, ideal for someone who thrives in a performance-driven environment and is passionate about SaaS marketing.
Key Responsibilities- Campaign Strategy & Execution (50%)
- Plan and execute integrated digital campaigns across LinkedIn (organic and paid), email marketing (Hubspot), and Google Ads.
- Work with external PPC agencies to optimize performance across paid channels.
- Manage day-to-day digital activities such as promoting live demos, newsletters, and updating the website.
- Budget Management & ROI Analysis (15%)
- Track and report on ad spend, conversion rates, and return on investment.
- Adjust budgets based on campaign performance and growth objectives.
- Performance Measurement & Reporting (30%)
- Monitor key KPIs including web traffic, lead conversions, and audience engagement.
- Regularly analyze data to test, iterate, and improve campaign strategies.
- Report progress to senior marketing leadership.
- Lead Generation Content (30%)
- Create and manage compelling content for digital channels (e.g. LinkedIn posts, email campaigns, Google Ads).
- Ensure consistency and quality across all messaging.
- Cross-functional Collaboration (20%)
- Work closely with sales, customer success, product, and external agencies.
- Support product launches and new feature rollouts.
- Contribute to internal enablement on LinkedIn best practices.
- 3+ years of experience in a digital marketing role within a B2B SaaS environment.
- Proven track record of driving pipeline and revenue via LinkedIn and Google Ads.
- Hands-on experience with Hubspot for email marketing, automation, and reporting.
- Data-driven with strong analytical skills and experience in using tools like GA4.
- Excellent copywriting skills across a variety of content types.
- Experience using Canva, Asana, and Notion is a plus.
- Creative thinker with a strategic mindset and a bias for action.
- Competitive salary + bonus
- 25 days holiday + bank holidays + birthday off
- Personal learning & development budget
- Deliveroo credit twice a month
- Cycle-to-Work scheme
- MacBook and full remote setup
- Supportive and collaborative team culture with regular socials
Contact Detail:
3Search Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager (City of London)
✨Tip Number 1
Familiarise yourself with the latest trends in B2B SaaS marketing. Understanding the nuances of this sector will help you speak confidently about strategies and tools during your interview.
✨Tip Number 2
Showcase your analytical skills by preparing examples of how you've used data to drive marketing decisions in previous roles. Be ready to discuss specific campaigns and their outcomes.
✨Tip Number 3
Network with professionals in the B2B SaaS space, especially those who have experience with LinkedIn and Google Ads. Engaging with industry peers can provide insights and potentially lead to referrals.
✨Tip Number 4
Prepare to discuss your experience with Hubspot and other marketing tools mentioned in the job description. Being able to demonstrate your proficiency will set you apart from other candidates.
We think you need these skills to ace Marketing Manager (City of London)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing, particularly within a B2B SaaS environment. Emphasise your achievements in lead generation and campaign execution, as these are key aspects of the role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for digital marketing and your understanding of the company's mission. Mention specific campaigns or strategies you've successfully implemented in the past that align with their goals.
Showcase Analytical Skills: In your application, provide examples of how you've used data to drive marketing decisions. Highlight your experience with tools like Google Analytics and Hubspot, as well as any metrics that demonstrate your impact on previous campaigns.
Highlight Collaboration Experience: Since the role involves cross-functional collaboration, mention any experience you have working with sales, customer success, or product teams. This will show that you can effectively work within a team to achieve common goals.
How to prepare for a job interview at 3Search
✨Know Your Digital Marketing Metrics
Familiarise yourself with key performance indicators relevant to digital marketing, such as conversion rates and ROI. Be prepared to discuss how you've used data to drive decisions in past campaigns.
✨Showcase Your Campaign Successes
Prepare specific examples of successful digital campaigns you've managed, particularly in a B2B SaaS context. Highlight your role in strategy, execution, and the results achieved.
✨Demonstrate Cross-Functional Collaboration
Be ready to talk about how you've worked with sales, customer success, and product teams in previous roles. Emphasise your ability to collaborate effectively to achieve common goals.
✨Bring Creative Ideas to the Table
Think of innovative campaign ideas that could benefit the company. Show your creative thinking and strategic mindset by discussing how you would approach their current marketing challenges.
