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- Tasks: Lead data-driven digital marketing campaigns to boost engagement and product adoption.
- Company: Join a dynamic team in the heart of London, focused on innovative marketing solutions.
- Benefits: Enjoy a hybrid work model, competitive salary, and opportunities for professional growth.
- Why this job: Be part of a creative environment where your ideas can make a real impact.
- Qualifications: Bachelor’s degree and 4+ years in digital marketing with strong analytical skills required.
- Other info: Experience with CRM tools and a passion for data-driven marketing is a plus.
The predicted salary is between 96000 - 108000 £ per year.
We’re looking for a motivated, customer-focused Digital Marketing Manager to lead data-driven, multi-channel campaigns that drive engagement and product adoption. In this role, you’ll craft compelling digital experiences across email, mobile, and digital interfaces, helping to educate and inspire both current and prospective customers.
You’ll own the full lifecycle of campaign management—from strategy and execution to QA and performance analysis. Success in this role requires a balance of strategic vision and hands-on execution, strong analytical abilities, and a passion for using marketing automation to deliver personalized and scalable experiences.
Key Responsibilities:- Plan and deliver cross-channel marketing initiatives to increase product awareness and customer engagement.
- Create, launch, and refine campaigns using modern CRM and marketing automation platforms.
- Collaborate with cross-functional teams to shape messaging and align on goals.
- Monitor and optimize performance metrics including open rates, CTR, and conversions.
- Apply industry best practices and stay informed on emerging trends.
- Share campaign insights and collaborate with global marketing teams to enhance overall performance.
- Bachelor’s degree in Marketing, Business, or a related field.
- 4+ years of digital or lifecycle marketing experience with a focus on CRM.
- Demonstrated success managing and scaling marketing campaigns.
- Proficient in Excel with a solid understanding of basic SQL.
- Strong analytical skills with a data-driven approach to optimization.
- Comfortable working in fast-paced environments with evolving priorities.
- Experience in B2B, digital advertising, or ad tech industries.
- Familiarity with tools like Marketo, Eloqua, Salesforce Marketing Cloud, or similar platforms.
- Strong cross-functional collaboration experience with product, sales, and analytics teams.
- Advanced SQL and experience working with segmentation, targeting, and reporting tools.
- Excellent communication skills—both written and verbal.
- Advanced campaign management
- Intermediate to advanced analytics and reporting
- Proficient in marketing automation platforms
Digital Marketing Manager (City of London) employer: Morgan McKinley
Contact Detail:
Morgan McKinley Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Manager (City of London)
✨Tip Number 1
Familiarise yourself with the latest trends in digital marketing, especially in CRM and marketing automation. This will not only help you understand the industry better but also allow you to speak confidently about how you can apply these trends in your role at StudySmarter.
✨Tip Number 2
Network with professionals in the digital marketing field, particularly those who have experience with tools like Marketo or Salesforce Marketing Cloud. Engaging with them can provide insights into best practices and may even lead to referrals.
✨Tip Number 3
Prepare to discuss specific campaigns you've managed in the past, focusing on your analytical approach and the results achieved. Being able to share concrete examples will demonstrate your hands-on experience and strategic vision.
✨Tip Number 4
Stay updated on the latest performance metrics and analytics tools. Understanding how to monitor and optimise key metrics like open rates and conversions will show that you're ready to hit the ground running in this role.
We think you need these skills to ace Digital Marketing Manager (City of London)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing, particularly in campaign management and CRM. Use keywords from the job description to demonstrate that you meet the qualifications.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for digital marketing and your understanding of data-driven strategies. Mention specific campaigns you've managed and the results achieved to illustrate your capabilities.
Showcase Analytical Skills: In your application, emphasise your analytical skills by providing examples of how you've used data to optimise campaigns. Mention any tools or platforms you are proficient in, such as Excel or SQL.
Highlight Collaboration Experience: Since the role requires cross-functional collaboration, include examples of how you've worked with different teams in previous roles. This could be with product, sales, or analytics teams to achieve common goals.
How to prepare for a job interview at Morgan McKinley
✨Showcase Your Campaign Management Skills
Be prepared to discuss specific campaigns you've managed in the past. Highlight your role in strategy, execution, and performance analysis. Use metrics to demonstrate your success and how you optimised campaigns for better results.
✨Demonstrate Analytical Abilities
Since this role requires strong analytical skills, come ready to talk about how you've used data to drive decisions. Be familiar with key performance indicators like open rates and CTR, and be prepared to explain how you’ve improved these metrics in previous roles.
✨Familiarise Yourself with Marketing Automation Tools
If you have experience with platforms like Marketo or Salesforce Marketing Cloud, make sure to mention it. If not, do some research on these tools and be ready to discuss how you would leverage them in your campaigns.
✨Prepare for Cross-Functional Collaboration Questions
This position involves working closely with various teams. Think of examples where you've successfully collaborated with product, sales, or analytics teams. Be ready to discuss how you align messaging and goals across different departments.
