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- Tasks: Lead market expansion and drive revenue growth in the UK & EMEA.
- Company: Join a pioneering RegTech firm transforming customer onboarding and compliance for financial institutions.
- Benefits: Competitive salary, equity options, and the chance to shape a high-performing sales team.
- Why this job: Be part of a fast-paced environment influencing the future of identity and compliance in finance.
- Qualifications: 8+ years in B2B SaaS sales, with leadership experience in financial sectors.
- Other info: Opportunity to connect directly with the hiring manager for standout candidates.
The predicted salary is between 150000 - 180000 £ per year.
Location: London
Salary: £150,000–£180,000 base + OTE + equity
Sub-sector: RegTech / Identity & Risk Orchestration
Storm2’s client is pioneering how financial institutions manage customer onboarding, compliance, and fraud—combining powerful automation with flexible API infrastructure. Their platform is the backbone for some of the fastest-growing fintechs and banks, enabling instant decisions across identity, risk, and KYC.
They’re now hiring a VP Sales, UK & EMEA to lead market expansion, own regional revenue targets, and grow a high-performing go-to-market team. This is a critical leadership role reporting into global executive leadership, with influence across product, marketing, and customer success.
Key Responsibilities- Build and execute a regional sales strategy to drive new logo acquisition and long-term revenue growth.
- Hire, mentor, and lead a team of AEs and sales leaders across key European markets.
- Collaborate with executive leadership to shape pricing, positioning, and channel strategy in-region.
- Establish repeatable sales processes, accurate forecasting, and performance KPIs aligned with company goals.
- 8+ years in B2B SaaS sales, with 3+ years in a leadership role covering UK and/or EMEA.
- Experience selling into financial institutions or fintech, ideally in regtech, compliance, or onboarding.
- Proven ability to scale revenue and build teams in fast-paced, VC-backed scale-ups.
- Strong strategic and operational mindset with the ability to influence cross-functionally.
Interested in applying? Click the 'Easy Apply' button to join our team and help shape the future of identity and compliance in financial services!
Contact Detail:
Storm2 Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land VP Sales, UK & EMEA (City of London)
✨Tip Number 1
Network strategically within the fintech and regtech sectors. Attend industry events, webinars, and conferences where you can meet key players and decision-makers. Building relationships with professionals in these areas can give you insights and potentially lead to referrals.
✨Tip Number 2
Showcase your leadership experience by sharing specific examples of how you've built and led successful sales teams. Prepare anecdotes that highlight your ability to mentor and develop talent, as this is crucial for the VP Sales role.
✨Tip Number 3
Familiarise yourself with the latest trends and challenges in customer onboarding and compliance within financial institutions. Being knowledgeable about current issues will help you engage in meaningful conversations during interviews and demonstrate your expertise.
✨Tip Number 4
Connect with the hiring manager on LinkedIn before applying. A personalised message expressing your interest in the role and highlighting your relevant experience can make a strong impression and increase your chances of being noticed.
We think you need these skills to ace VP Sales, UK & EMEA (City of London)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in B2B SaaS sales, particularly in leadership roles. Emphasise your achievements in revenue growth and team building, especially within the financial institutions or fintech sectors.
Craft a Compelling Cover Letter: Write a cover letter that showcases your strategic mindset and operational expertise. Discuss how your previous experiences align with the responsibilities of the VP Sales role, particularly in driving market expansion and establishing sales processes.
Highlight Relevant Skills: In your application, clearly outline your skills related to sales strategy, team leadership, and cross-functional collaboration. Use specific examples to demonstrate your ability to influence and work with executive leadership.
Follow Up on LinkedIn: After submitting your application, consider sending a connection request or direct message to the hiring manager on LinkedIn. Briefly mention your application and express your enthusiasm for the role, highlighting any exceptionally relevant experience.
How to prepare for a job interview at Storm2
✨Research the Company and Industry
Before your interview, make sure to thoroughly research the company and its position within the RegTech sector. Understand their products, target market, and recent developments in the industry. This will help you demonstrate your genuine interest and knowledge during the conversation.
✨Prepare for Leadership Questions
As a VP Sales, you'll be expected to lead and mentor a team. Prepare for questions about your leadership style, how you've built successful teams in the past, and your approach to scaling revenue. Use specific examples from your experience to illustrate your points.
✨Showcase Your Strategic Mindset
Be ready to discuss your strategic vision for sales in the UK and EMEA markets. Highlight your experience in developing sales strategies, establishing KPIs, and collaborating with other departments. This will show that you can think critically and align with the company's goals.
✨Ask Insightful Questions
Prepare thoughtful questions to ask the interviewers about the company's future plans, challenges in the market, and expectations for the VP Sales role. This not only shows your interest but also helps you gauge if the company aligns with your career aspirations.
