Recruitment Marketing Specialist

Recruitment Marketing Specialist

Location: Codsall, Wolverhampton – Office Based

Salary: £28,000 – £35,000 DOE

Contract: Full time, Permanent

About us

At Apollo Home Healthcare, we provide high-quality, person-centred care to people in the comfort of their own homes. Every individual we support has unique needs – we tailor every care package to them, building a compassionate and skilled team around their requirements.

We live and work by the 6 Cs: Care, Compassion, Competence, Communication, Courage, and Commitment – and we’re looking for people who share those values.

The role:

We are seeking a dynamic and creative Recruitment Digital Marketing Specialist to join our team. This is a pivotal role that blends strategic digital marketing with hands-on recruitment communication, designed to elevate our brand and attract high-quality candidates to join our team.

You will be responsible for developing and executing digital marketing strategies with a primary focus on leading recruitment marketing recruitment (80%), while also supporting wider company marketing and communications (20%).

Your efforts will attract top-tier candidates and enhance our company\’s online brand presence.

You\’ll collaborate across departments, building relationships at all levels and be the go-to person for digital recruitment content and campaign management.

In this role, you’ll:

Recruitment Marketing (80%):

• Develop and execute recruitment campaigns across job boards, social media, and email platforms to attract healthcare professionals and raise employer brand awareness.
• Collaborate with external agencies to deliver impactful recruitment marketing campaigns.
• Create engaging content that highlights our company culture, employee stories and testimonials, and career opportunities.
• Manage and optimise the careers section of our website to ensure a seamless candidate experience.
• Collaborate with the Recruitment Manager and other departments to understand staffing needs and tailor marketing strategies accordingly.
• Analyse campaign performance metrics and adjust strategies to improve candidate acquisition and engagement.
• Monitor and engage with a diverse range of candidates across our brand’s social media channels.

Company Digital Marketing (20%):

• Create compelling marketing materials for use at external events and industry exhibitions.
• Support the refresh and ongoing development of our wider company website using engaging marketing collateral.
• Enhance brand awareness through identifying, planning, developing and managing digital content for B2B and B2C content, ensuring there is a constant flow that illustrates our brand proposition through website content, digital and print marketing material, email marketing, newsletters, social media updates and blog posts
• Manage and develop the company\’s social media presence, ensuring consistent messaging and engagement with our audience.
• Coordinate with internal teams to promote company news and events, achievements, community and charity involvement and share customer stories.
• Monitor online reviews and feedback, implementing strategies to maintain a positive online reputation.

What You’ll Need

• Bachelor\’s degree in Marketing, Communications, or a related field is preferred, however not essential to be considered for this role.
• Minimum of 2 years\’ experience in digital marketing, with a focus on recruitment marketing preferred.
• Proficiency in digital marketing tools such as Google Analytics, SEO/SEM, and social media advertising platforms.
• Strong content creation and copywriting skills.
• Ability to analyse data and translate insights into actionable strategies.
• Excellent communication and interpersonal skills.
• Creative thinker with a proactive approach to problem-solving.

What We Offer

• Competitive hourly pay with enhancements for nights and weekends
• Paid training, including complex clinical skills
• Regular confirmed rotas and flexible scheduling
• Reward & recognition programme
• Supportive management and 24/7 on-call support
• Opportunity to grow within a values-led, national care provide