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- Tasks: Lead local marketing efforts and develop impactful marketing plans for our branches.
- Company: Join Helping Hands, the UK's top-rated home care provider since 1989.
- Benefits: Enjoy a competitive salary, hybrid working, and 25 days annual leave plus bank holidays.
- Why this job: Be part of a trusted brand making a real difference in people's lives.
- Qualifications: 3+ years in B2B marketing, strong creativity, and communication skills required.
- Other info: We value diversity and inclusivity, ensuring a supportive work environment for everyone.
The predicted salary is between 33000 - 77000 £ per year.
Since 1989, we’ve supported adults of all ages to maintain their independence and stay in the place they know and love. Helping Hands is the nation’s most widely rated home care provider and the only one to be endorsed as a Centre of Excellence by Skills for Care. We have over 150 branches across England and Wales as well as our Support Office in Alcester, Warwickshire.
This is a rare and exciting opportunity to be at the forefront of growth in one of the UK’s most trusted home care providers. In this pivotal role, you will lead the local marketing efforts, working with and supporting Local Marketing Business Partners (LMBPs) to develop and flawlessly execute local marketing plans. You will closely monitor the impact of all activity to understand what delivers the biggest impact for our customers and collaborate closely with LMBPs, central marketing, regional teams, and local stakeholders to drive awareness, engagement and full funnel growth.
Main Responsibilities
- Develop and execute the branch marketing strategy and develop robust branch marketing plans, helping branches deliver customer objectives, drive local leads, meetings and improve reputation at a local level.
- Identify where branches are not getting enough business. Design and communicate effective marketing plans and activities to meet the need.
- Produce collateral that helps the branch network to articulate our proposition and the impact in our communities and with our customers.
- Ensure all the relevant stakeholders are frequently communicated with and taken on the journey for marketing support.
- Frequently monitor and measure planned activity, branch and regional performance, to assess marketing effectiveness and optimise future activity.
- Run inductions & marketing training with regional teams and provide coaching for LMBPs.
About You
We are seeking a marketing professional with at least three years of experience, ideally in B2B marketing or marketing operations. A strong background in local branch or retail marketing is essential, along with exceptional creativity and communication skills. The role requires an analytical mindset, with the ability to monitor and measure the success of activities, interpret data, and articulate meaningful insights. Desirable qualities include demonstrated project and budget management skills, the ability to work both independently and collaboratively in a fast-paced environment, and a bachelor's degree in marketing or a related field.
Benefits
- Competitive Salary
- Training & Development
- Hybrid working with 3 days per week based at our office in Alcester
- Free onsite parking
- 25 days annual leave (increasing to a maximum of 27) + Bank Holidays
- Blue Light Card
- Employee Assistance Programme
Helping Hands is committed to promoting a diverse and inclusive workforce as we believe this develops a comfortable working environment for all our staff. All applications will be treated fairly in line with our Equality and Diversity Policy.
Contact Detail:
Placed Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Local Marketing Lead (Alcester)
✨Tip Number 1
Familiarise yourself with Helping Hands' mission and values. Understanding their commitment to supporting adults in maintaining independence will help you align your marketing strategies with their core objectives, making you a more attractive candidate.
✨Tip Number 2
Network with current or former employees of Helping Hands, especially those in marketing roles. They can provide valuable insights into the company culture and expectations, which can help you tailor your approach during interviews.
✨Tip Number 3
Stay updated on local marketing trends and best practices, particularly in the home care sector. Demonstrating your knowledge of effective local marketing strategies will show that you're proactive and ready to contribute from day one.
✨Tip Number 4
Prepare to discuss specific examples of past marketing campaigns you've led, particularly those that involved collaboration with multiple stakeholders. This will showcase your ability to work effectively within a team and drive results, which is crucial for this role.
We think you need these skills to ace Local Marketing Lead (Alcester)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in local marketing, particularly in B2B or retail settings. Emphasise your creativity and communication skills, as well as any analytical work you've done to measure marketing effectiveness.
Craft a Compelling Cover Letter: In your cover letter, express your passion for helping others and how your marketing expertise can contribute to the mission of Helping Hands. Mention specific examples of successful marketing strategies you've implemented in the past.
Showcase Your Analytical Skills: Since the role requires an analytical mindset, include examples of how you've monitored and measured marketing success in previous roles. Discuss any tools or methods you used to interpret data and derive insights.
Highlight Collaboration Experience: The position involves working closely with various stakeholders. Share experiences where you've successfully collaborated with teams or partners to achieve marketing goals, demonstrating your ability to work both independently and as part of a team.
How to prepare for a job interview at Placed
✨Know the Company Inside Out
Before your interview, make sure you research Helping Hands thoroughly. Understand their mission, values, and the services they provide. This will not only help you answer questions more effectively but also show your genuine interest in the role.
✨Showcase Your Marketing Experience
Be prepared to discuss your previous marketing roles, especially those related to B2B or local marketing. Highlight specific campaigns you've led, the strategies you employed, and the results achieved. Use metrics to demonstrate your impact.
✨Prepare for Scenario-Based Questions
Expect questions that ask how you would handle specific marketing challenges. Think about scenarios where branches may struggle with leads or reputation, and be ready to propose actionable marketing plans that align with the company's goals.
✨Emphasise Collaboration Skills
Since the role involves working closely with various stakeholders, be sure to highlight your teamwork and communication skills. Share examples of how you've successfully collaborated with others to achieve marketing objectives in the past.
