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- Tasks: Lead social media initiatives and grow our presence on Instagram, TikTok, and more.
- Company: Join Thursday, the largest IRL dating event company revolutionising real-life connections.
- Benefits: Enjoy unlimited holiday allowance and be part of a vibrant team culture.
- Why this job: Shape the future of dating while working on exciting projects like podcasts and influencer campaigns.
- Qualifications: 2-4 years in social media or content roles; strong creative and organisational skills required.
- Other info: Ideal for those passionate about building communities and making real connections.
The predicted salary is between 28000 - 36000 £ per year.
Location: London, UK
Salary: £35,000–£45,000 depending on experience
Job Type: Full-time
Holiday Allowance: Unlimited
About Thursday
Thursday is the world's largest IRL dating event company, operating across the UK, Ireland, Australia, Europe, Canada, and the USA. Founded in London, we are on a mission to revolutionise the way people date, meet, and connect, moving away from digital swiping culture to real-life interactions. Our vision is to bring back authentic human connections in an era where technology has made us lonelier than ever. We also offer exciting lifestyle experiences through Thursday Clothing and Thursday Trips, extending our mission beyond dating into a true lifestyle brand.
About the Role
We’re looking for an ambitious and creative Social Media Manager to join our fast-growing team. You will be responsible for growing Thursday’s social presence across Instagram, TikTok, LinkedIn, YouTube, and Spotify, with a focus on storytelling, community building, and virality. This is a strategic and executional role – perfect for someone who loves to think big and also thrives in the details of content creation, scheduling, and team management. You will lead major social initiatives such as the IRL Quiz, AI Influencer launch, and upcoming Thursday Podcast, while also overseeing influencer marketing and supporting our brand’s growing host community.
Key Responsibilities
- Develop and implement a strategic roadmap for Thursday’s core Instagram account and host accounts, driving follower growth, engagement, and brand visibility across key platforms.
- Own and lead social content projects including the Persona IRL quiz, Thursday’s AI Influencers, and our new Podcast, from concept to launch to cross-channel promotion.
- Manage daily execution of content plans with the support of a Social Media Executive, overseeing planning, briefing, scheduling, filming, and publishing.
- Build and optimise an influencer marketing strategy, including recruiting creators, managing partnerships, tracking performance, and ensuring brand alignment.
- Grow and maintain a consistent presence across TikTok, Instagram, LinkedIn, YouTube, and Spotify, tailoring content and format to each platform.
- Collaborate with cross-functional teams (Design, Growth, Partnerships) to align campaigns and creative output with broader business goals.
- Monitor and report on performance metrics to inform future strategy and creative testing.
What We’re Looking For
- A passion for Thursday’s mission, you believe in real-life connections and want to be part of building a movement.
- 2-4 years of experience in social media, content, or influencer marketing roles.
- Proven experience growing social accounts and building engaged communities, especially on TikTok and Instagram.
- Creative thinker with a strong aesthetic sense and an eye for viral potential.
- Organised and proactive, you thrive when managing multiple projects and leading a small team.
- Confident in briefing content, managing shoots, and creating content in-platform when needed.
- Strong copywriting and communication skills.
- Experience working with influencer tools/platforms and reporting dashboards.
- A finger on the pulse of culture, trends, memes, and internet behaviour.
Nice to Have
- Video editing and motion graphics skills (CapCut, Adobe Premiere, etc.).
- Experience launching a podcast or leading content across Spotify/YouTube.
- Understanding of paid social strategy and how organic integrates with performance marketing.
- Prior experience in a startup, lifestyle brand, or event-based company.
This is an exciting opportunity to lead the voice of one of the most talked-about dating brands in the world. If you’re ready to shape culture and the future of dating, we want to hear from you.
Contact Detail:
Thursday Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Media Manager (City of London)
✨Tip Number 1
Familiarise yourself with Thursday's brand and mission. Understanding their focus on real-life connections will help you align your ideas and strategies with their vision, making you a more appealing candidate.
✨Tip Number 2
Showcase your creativity by preparing a mini social media campaign idea tailored for Thursday. This could demonstrate your understanding of their target audience and your ability to think strategically about content creation.
✨Tip Number 3
Engage with Thursday's current social media content. Commenting thoughtfully or sharing their posts can help you get noticed and show your genuine interest in the brand and its community.
✨Tip Number 4
Network with professionals in the industry, especially those who have experience in social media management or influencer marketing. Building connections can provide insights and potentially lead to referrals for the position.
We think you need these skills to ace Social Media Manager (City of London)
Some tips for your application 🫡
Understand the Brand: Familiarise yourself with Thursday's mission and values. Show your passion for real-life connections and how you can contribute to their vision in your application.
Tailor Your CV: Highlight relevant experience in social media management, content creation, and influencer marketing. Be sure to include specific examples of how you've grown social accounts and engaged communities.
Craft a Compelling Cover Letter: Use your cover letter to showcase your creativity and strategic thinking. Discuss your approach to storytelling and community building, and how you would apply this to Thursday's social media strategy.
Showcase Your Skills: If you have video editing or motion graphics skills, mention them! Include links to any relevant work or projects that demonstrate your ability to create engaging content across platforms like TikTok and Instagram.
How to prepare for a job interview at Thursday
✨Show Your Passion for Real-Life Connections
Make sure to express your enthusiasm for Thursday's mission of fostering authentic human connections. Share personal anecdotes or experiences that align with this vision, as it will demonstrate your genuine interest in the role.
✨Highlight Your Social Media Successes
Prepare specific examples of how you've successfully grown social media accounts in the past, particularly on platforms like TikTok and Instagram. Discuss metrics and strategies you used to engage communities and drive follower growth.
✨Demonstrate Your Creative Thinking
Be ready to showcase your creative ideas for social media campaigns. Think about potential content concepts that could go viral or resonate with the target audience, and be prepared to discuss how you would execute them.
✨Familiarise Yourself with Current Trends
Stay updated on the latest trends, memes, and cultural phenomena relevant to social media. Being able to discuss these during your interview will show that you have your finger on the pulse of internet behaviour, which is crucial for a Social Media Manager.
