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For Companies At a Glance
- Tasks: Join us as a Marketing Graduate Trainee and dive into brand and digital marketing projects.
- Company: Lee Kum Kee is a leading Asian sauce brand, known for its authentic flavours loved worldwide.
- Benefits: Enjoy mentorship, on-the-job training, and opportunities for career progression in a vibrant environment.
- Why this job: Be part of a dynamic team, engage in creative campaigns, and make a real impact in marketing.
- Qualifications: Recent graduates or those with under 2 years of experience in Marketing or related fields are welcome.
- Other info: Passion for food and cooking culture is a plus; occasional travel may be required.
The predicted salary is between 30000 - 42000 £ per year.
About LEE KUM KEE
Lee Kum Kee is one of the largest Asian sauce brands, and the inventor of the famous Oyster Sauce. The brand features authentic Chinese and Asian-inspired sauces and is loved by Michelin chefs and families around the world. Lee Kum Kee Europe’s vision is to bring the most original Asian flavours to Europe households, and to provide a quality choice for adventurous cooks in the West.
Position Summary
As part of the Lee Kum Kee Global Talent Programme, the Brand & Digital Marketing Graduate Trainee 2025 will be developed into a future leader through an intensive, structured 18-month journey. Based in London and reporting to the Digital and Brand Marketing Manager, Europe, the trainee will have opportunities for on-the-job training, cross-functional exposure, project leadership, and mentorship. The trainee will be involved in brand marketing initiatives, digital marketing campaigns, content creation, partnership activations, and performance analysis across the UK and European markets. This role suits individuals who are proactive, entrepreneurial, fast learners, and passionate about growing in a multi-faceted business environment. We are looking for those who demonstrate the potential and aspiration to grow into future leadership roles within Lee Kum Kee.
Key Responsibilities:
- Brand & Campaign Support: Assist in the development and execution of integrated marketing campaigns, including ATL, BTL, and digital initiatives. Participate in the creative development of POSM materials, social media assets, and partnership collaterals.
- Digital Marketing & Content Creation: Support the execution of digital campaigns across platforms (social media, website, email marketing, paid ads). Assist in content planning, copywriting, scheduling, and performance reporting.
- Partnership Activation: Explore, coordinate, and deliver partnership campaigns to build brand visibility and engage new audiences.
- Company-wide Event & Activity Participation: Actively participate in company-wide events, team-building activities, and corporate volunteering to build a holistic understanding of Lee Kum Kee’s culture and operations.
- Market Research & Data Analysis: Conduct competitor and consumer insights analysis. Track and report campaign performance, making data-driven recommendations for optimization.
- Learning & Development: Complete rotation across marketing sub-functions to broaden skillsets. Maintain learning logs and proactively seek feedback to ensure continuous personal and professional growth.
Requirements and Skills
Education: Fresh graduate (Bachelor’s or Master’s degree) or with less than 2 years of work experience, preferably in Marketing, Business, Communications, or related fields.
Competencies: Highly proactive, curious, and self-motivated individual who takes ownership of learning and driving results. Strong interpersonal, presentation, and communication skills. Agile and resilient in a fast-paced, multi-cultural business environment. Analytical and creative thinker with a problem-solving mindset.
Language Proficiency: Fluent in both spoken and written English. Knowledge of a European language or Chinese (Mandarin/Cantonese) is advantageous.
Other: Passionate about food and cooking culture. Willing to travel occasionally for business needs.
Career Progression
At Lee Kum Kee, career progression is a key focus of the Graduate Trainee Programme. Trainees who demonstrate strong potential, learning agility, and leadership capabilities will have clear opportunities to grow and develop into future leaders, contributing meaningfully to the company's long-term success.
Contact Detail:
Lee Kum Kee Europe Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Graduate Trainee 2025 (City of London)
✨Tip Number 1
Familiarise yourself with Lee Kum Kee's product range and brand values. Understanding their mission to bring authentic Asian flavours to Europe will help you align your passion for food and cooking culture with their vision during interviews.
✨Tip Number 2
Engage with Lee Kum Kee on social media platforms. Commenting on their posts or sharing your thoughts about their products can demonstrate your enthusiasm for the brand and help you stand out as a proactive candidate.
✨Tip Number 3
Network with current or former employees of Lee Kum Kee through LinkedIn. Asking them about their experiences can provide valuable insights into the company culture and expectations, which you can leverage in your application process.
✨Tip Number 4
Stay updated on the latest trends in digital marketing and brand management. Being knowledgeable about current industry practices will not only prepare you for the role but also show your commitment to continuous learning and growth.
We think you need these skills to ace Marketing Graduate Trainee 2025 (City of London)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experiences and skills that align with the responsibilities of the Marketing Graduate Trainee role. Emphasise any marketing projects, internships, or coursework that showcase your understanding of brand and digital marketing.
Craft a Compelling Cover Letter: Write a cover letter that reflects your passion for food and cooking culture, as well as your enthusiasm for the role. Mention specific reasons why you want to work at Lee Kum Kee and how you can contribute to their vision of bringing authentic Asian flavours to Europe.
Showcase Your Creativity: Since the role involves content creation and campaign support, consider including a portfolio or examples of your previous work in marketing, such as social media posts, campaigns, or any creative projects. This will demonstrate your ability to think creatively and engage audiences.
Highlight Your Analytical Skills: Given the emphasis on market research and data analysis in the job description, be sure to mention any experience you have with data-driven decision-making. Discuss any tools or methodologies you are familiar with that can help optimise marketing campaigns.
How to prepare for a job interview at Lee Kum Kee Europe
✨Show Your Passion for Food
Since Lee Kum Kee is all about authentic Asian flavours, make sure to express your enthusiasm for food and cooking culture during the interview. Share any personal experiences or favourite dishes that relate to their products.
✨Demonstrate Proactivity
The role requires a proactive and self-motivated individual. Prepare examples from your past experiences where you took initiative, whether in academic projects or internships, to showcase your drive and ownership.
✨Highlight Your Analytical Skills
As the position involves market research and data analysis, be ready to discuss any relevant coursework or projects where you analysed data or conducted research. This will show your analytical mindset and problem-solving abilities.
✨Prepare for Creative Discussions
Expect questions about your creative thinking and how you approach marketing campaigns. Think of innovative ideas you could bring to the table and be prepared to discuss how you would execute them in a real-world scenario.
