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- Tasks: Lead a dynamic marketing team to drive growth and enhance brand presence.
- Company: Join a premium services provider on an exciting growth journey across the UK.
- Benefits: Enjoy a career-defining role with opportunities for professional development and creative impact.
- Why this job: Make a difference in a fast-paced, innovative environment focused on premium services.
- Qualifications: 5+ years in UK marketing leadership with a strong digital focus and proven success.
- Other info: Ideal for marketers passionate about shaping customer journeys in creative sectors.
The predicted salary is between 43200 - 72000 £ per year.
Strategic growth role, premium services, creative context. Multi-£m specialist services provider on an acquisitive growth journey with locations across the UK. Under non-UK private equity ownership, a compelling offering and digital-led marketing have driven a strong market presence organically across well-regarded specialist brands. The next stage requires a top-notch commercial marketer with expertise across all disciplines, to set up for future acquisitions, drive lead generation and sales enablement, evolve the brands and execute on outstanding communications.
Broad, hands-on role spanning strategic direction through to deploying compelling market narratives, underpinned by a data-led approach and best-in-class platforms. Career-defining London-based role for an accomplished marketer with a digital bias and a record for making a difference in premium / creative service sectors such as travel, hospitality, education, culture / venues and similar, or seeking to emerge from a notable premium online consumer brand.
The role:
- Reporting to UK CEO, shape marketing approach and embed consistent best-in-class execution across disciplines.
- Lead, energise and develop multi-disciplined 12+ team across growing range of brands, solutions and locations.
- Assess and develop strategic growth opportunities and wider market roll-out, maximising marketing ROI.
- Project-manage digital-led capability/tools development; refine demand/lead generation towards greater automation.
- Optimise processes, techniques, mindset and engagement; embed transparent data-led decision-making.
- Create and communicate compelling customer journey narratives; ramp up thought leadership and creative excellence.
- Drive stretch performance/market impact through sense of purpose in rapidly-evolving premium and creative segment.
The ideal candidate:
- 5+ years’ UK marketing leadership across all strategy, comms, brand, lead-generation, PR, CRM, creative, etc. disciplines.
- 10+ years’ marketing success in data-driven context(s), with strong digital bias, spanning paid/unpaid and web presence.
- Proven record of impact in premium B2C services sector(s), such as travel, hospitality, education, culture/venues or similar characterised by compelling customer journeys and thought leadership narratives.
- Proven expertise in professionalising marketing function/platforms; major record of focus on lead generation to drive sales.
- Demonstrable experience balancing investment in platforms, tools, media, brand, lead-generation process to enhance ROI.
- Evidence of incisive authority and outstanding communications, team motivation and empowerment in complex landscape.
- Strategic, creative, practical, hands-on, media-savvy, persuasive – proven commercial acumen, financially aware.
- Minimum Bachelor’s degree in Business, Marketing or similar, ideally MBA; international mindset and frame of reference.
Contact Detail:
Placed Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Director (London Area)
✨Tip Number 1
Network strategically within the marketing community, especially in London. Attend industry events, webinars, and workshops to connect with professionals who may have insights or leads on the Marketing Director role at StudySmarter.
✨Tip Number 2
Showcase your expertise in digital-led marketing by sharing relevant case studies or success stories on platforms like LinkedIn. This not only highlights your experience but also positions you as a thought leader in the premium services sector.
✨Tip Number 3
Engage with our brand on social media and participate in discussions related to marketing trends and strategies. This can help you get noticed by our team and demonstrate your passion for the role and the industry.
✨Tip Number 4
Prepare to discuss how you would approach lead generation and sales enablement in your interview. Having a clear strategy that aligns with our goals will show that you're ready to make an impact from day one.
We think you need these skills to ace Marketing Director (London Area)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your marketing leadership experience, particularly in premium services and digital contexts. Use specific examples of your achievements in lead generation and brand development to demonstrate your impact.
Craft a Compelling Cover Letter: In your cover letter, address how your background aligns with the strategic growth goals of the company. Emphasise your experience in managing multi-disciplined teams and your ability to create compelling customer narratives.
Showcase Data-Driven Success: Include quantifiable results from your previous roles that showcase your expertise in data-driven marketing. Highlight any tools or platforms you have successfully implemented to enhance marketing ROI.
Demonstrate Thought Leadership: Mention any thought leadership initiatives you've led or contributed to, especially in the premium B2C sectors. This could include articles, presentations, or campaigns that illustrate your strategic thinking and creativity.
How to prepare for a job interview at Placed
✨Showcase Your Strategic Vision
As a Marketing Director, you'll need to demonstrate your ability to shape marketing strategies. Prepare to discuss your vision for the company's growth and how you would approach lead generation and brand evolution in a competitive landscape.
✨Highlight Your Digital Expertise
Given the digital-led focus of the role, be ready to share specific examples of how you've successfully implemented data-driven marketing strategies. Discuss tools and platforms you've used to enhance marketing ROI and drive sales.
✨Demonstrate Leadership Skills
You'll be leading a multi-disciplined team, so it's crucial to convey your leadership style. Share experiences where you've energised and developed teams, and how you've fostered a culture of creativity and excellence.
✨Prepare Compelling Customer Narratives
The role requires creating engaging customer journey narratives. Think about how you can articulate your approach to storytelling in marketing, and prepare examples that showcase your ability to connect with audiences in premium service sectors.
