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- Tasks: Drive B2B lead generation and client acquisition through innovative marketing strategies.
- Company: Join VHR, an award-winning recruitment agency in aviation, motorsport, and engineering.
- Benefits: Enjoy competitive salary, private healthcare, training support, and exciting team socials.
- Why this job: Be part of a high-performance team with real influence on marketing strategy and execution.
- Qualifications: Experience in B2B growth marketing and familiarity with CRM tools is essential.
- Other info: Opportunity to work with global leaders and make a significant impact.
The predicted salary is between 36000 - 60000 £ per year.
VHR is seeking a commercially minded Growth Marketing Specialist with a strong focus on lead generation and client acquisition to help scale our international recruitment business. Your mission will be to drive high-value B2B leads, expand our client database, and ensure leads are effectively nurtured and converted through intelligent marketing strategies. You will work closely with sales and recruitment teams to achieve measurable KPIs.
Key Responsibilities- Lead Generation & Pipeline Growth
- Own and execute lead generation strategies targeting decision-makers within aviation, motorsport, automotive, and engineering.
- Build and maintain a qualified pipeline of potential clients through inbound and outbound campaigns.
- Define and deliver against monthly and quarterly lead generation KPIs (e.g., SQLs, conversion rates, database growth).
- Content & Campaign Strategy
- Create B2B content that resonates with industry pain points—blogs, white papers, case studies, landing pages, and email campaigns.
- Align content strategy with business goals to attract, convert, and retain client leads.
- Ensure all content supports list growth, brand positioning, and sales enablement.
- Database & CRM Optimisation
- Work within our CRM (Bullhorn or similar) to segment, tag, and manage client databases for maximum impact.
- Implement workflows to keep leads warm through targeted nurture sequences and automated follow-ups.
- Monitor database health and lead lifecycle progression, reporting against targets.
- Email Marketing & Automation
- Deliver segmented and personalised email marketing campaigns to move leads through the funnel.
- A/B test messaging, subject lines, and CTAs to improve engagement and conversion.
- Use behavioural triggers and drip campaigns to engage cold leads and re-engage dormant contacts.
- Performance Analysis & Reporting
- Track and report on KPIs including MQLs, lead-to-client conversion rate, campaign ROI, and database growth.
- Use insights to continuously optimise lead generation and nurturing efforts.
- Proven experience in B2B growth marketing with a focus on lead generation and nurturing.
- Familiarity with CRM and marketing automation tools.
- Strong copywriting and content creation ability tailored to technical sectors and buyer personas.
- Data-driven with the ability to track performance and pivot strategy based on analytics.
- Experience collaborating closely with sales teams and delivering against joint KPIs.
- Recruitment or technical industry exposure is a bonus.
- Join an award-winning recruitment agency working with global leaders in aviation, F1, and engineering.
- Be part of a high-performance team where marketing is central to business growth.
- Enjoy a collaborative and innovative environment with real influence over strategy and execution.
- Competitive salary with commission.
- Financial support for certifications and training.
- Private healthcare.
- Regular team socials and international incentives.
- Opportunity to work with an established international client base.
Growth Marketing Specialist employer: Job Traffic
Contact Detail:
Job Traffic Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Growth Marketing Specialist
✨Tip Number 1
Familiarise yourself with the aviation, motorsport, automotive, and engineering sectors. Understanding the specific challenges and pain points of these industries will help you create targeted content that resonates with potential clients.
✨Tip Number 2
Network with professionals in the B2B marketing space, especially those who have experience in lead generation. Attend industry events or webinars to connect with like-minded individuals and gain insights into effective strategies.
✨Tip Number 3
Get hands-on experience with CRM and marketing automation tools, particularly Bullhorn or similar platforms. Being proficient in these tools will not only enhance your application but also prepare you for the role's requirements.
✨Tip Number 4
Showcase your data-driven mindset by preparing examples of how you've tracked performance and optimised campaigns in the past. Highlighting your analytical skills will demonstrate your ability to pivot strategies based on insights.
We think you need these skills to ace Growth Marketing Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in B2B growth marketing, particularly focusing on lead generation and nurturing. Use specific metrics to demonstrate your success in previous roles.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of the recruitment industry and how your skills align with VHR's goals. Mention specific strategies you've used in the past to drive lead generation and client acquisition.
Showcase Your Content Skills: Include examples of B2B content you've created, such as blogs or case studies, that resonate with technical sectors. This will demonstrate your ability to create engaging content that aligns with the company's objectives.
Highlight Data-Driven Achievements: Emphasise your experience with performance analysis and reporting. Provide examples of how you've used data to optimise marketing strategies and improve lead conversion rates in previous positions.
How to prepare for a job interview at Job Traffic
✨Understand the Industry
Familiarise yourself with the aviation, motorsport, automotive, and engineering sectors. Knowing the specific challenges and trends in these industries will help you tailor your responses and demonstrate your understanding of the market.
✨Showcase Your Lead Generation Skills
Prepare examples of successful lead generation strategies you've implemented in the past. Be ready to discuss how you measured success and what KPIs you focused on, as this role heavily relies on driving high-value B2B leads.
✨Highlight Your Content Creation Experience
Since content is key for this position, bring samples of your work that resonate with technical audiences. Discuss how your content strategies have aligned with business goals and contributed to client acquisition.
✨Demonstrate Data-Driven Decision Making
Be prepared to talk about how you've used data analytics to inform your marketing strategies. Discuss specific tools you've used, how you tracked performance, and how you adjusted your approach based on insights.
