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For Companies At a Glance
- Tasks: Drive lead generation and client acquisition for our international recruitment business.
- Company: Join VHR, an award-winning agency in aviation, F1, and engineering.
- Benefits: Enjoy competitive salary, private healthcare, and financial support for training.
- Why this job: Be part of a high-performance team with real influence on marketing strategies.
- Qualifications: Experience in B2B growth marketing and familiarity with CRM tools required.
- Other info: Collaborate closely with sales teams and work with global leaders.
The predicted salary is between 36000 - 60000 £ per year.
VHR is seeking a commercially minded Growth Marketing Specialist with a strong focus on lead generation and client acquisition to help scale our international recruitment business. Your mission will be to drive high-value B2B leads, expand our client database, and ensure leads are effectively nurtured and converted through intelligent marketing strategies. You will work closely with sales and recruitment teams to achieve measurable KPIs.
Key Responsibilities- Lead Generation & Pipeline Growth
- Own and execute lead generation strategies targeting decision-makers within aviation, motorsport, automotive, and engineering.
- Build and maintain a qualified pipeline of potential clients through inbound and outbound campaigns.
- Define and deliver against monthly and quarterly lead generation KPIs (e.g., SQLs, conversion rates, database growth).
- Content & Campaign Strategy
- Create B2B content that resonates with industry pain points—blogs, white papers, case studies, landing pages, and email campaigns.
- Align content strategy with business goals to attract, convert, and retain client leads.
- Ensure all content supports list growth, brand positioning, and sales enablement.
- Database & CRM Optimisation
- Work within our CRM (Bullhorn or similar) to segment, tag, and manage client databases for maximum impact.
- Implement workflows to keep leads warm through targeted nurture sequences and automated follow-ups.
- Monitor database health and lead lifecycle progression, reporting against targets.
- Email Marketing & Automation
- Deliver segmented and personalised email marketing campaigns to move leads through the funnel.
- A/B test messaging, subject lines, and CTAs to improve engagement and conversion.
- Use behavioural triggers and drip campaigns to engage cold leads and re-engage dormant contacts.
- Performance Analysis & Reporting
- Track and report on KPIs including MQLs, lead-to-client conversion rate, campaign ROI, and database growth.
- Use insights to continuously optimise lead generation and nurturing efforts.
- Proven experience in B2B growth marketing with a focus on lead generation and nurturing.
- Familiarity with CRM and marketing automation tools.
- Strong copywriting and content creation ability tailored to technical sectors and buyer personas.
- Data-driven with the ability to track performance and pivot strategy based on analytics.
- Experience collaborating closely with sales teams and delivering against joint KPIs.
- Recruitment or technical industry exposure is a bonus.
- Join an award-winning recruitment agency working with global leaders in aviation, F1, and engineering.
- Be part of a high-performance team where marketing is central to business growth.
- Enjoy a collaborative and innovative environment with real influence over strategy and execution.
- Competitive salary with commission.
- Financial support for certifications and training.
- Private healthcare.
- Regular team socials and international incentives.
- Opportunity to work with an established international client base.
Contact Detail:
Job Traffic Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Growth Marketing Specialist
✨Tip Number 1
Familiarise yourself with the specific industries mentioned in the job description, such as aviation and motorsport. Understanding the unique challenges and trends in these sectors will help you tailor your conversations and demonstrate your knowledge during interviews.
✨Tip Number 2
Network with professionals in the recruitment and marketing fields, especially those who have experience in B2B lead generation. Attend industry events or join relevant online forums to build connections that could provide insights or referrals for the role.
✨Tip Number 3
Prepare to discuss specific lead generation strategies you've successfully implemented in the past. Be ready to share metrics and outcomes that highlight your ability to drive results, as this will resonate well with the hiring team.
✨Tip Number 4
Showcase your familiarity with CRM tools and marketing automation platforms. If you have experience with Bullhorn or similar systems, be prepared to discuss how you've used them to optimise lead management and nurture campaigns effectively.
We think you need these skills to ace Growth Marketing Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in B2B growth marketing, particularly in lead generation and nurturing. Use specific metrics to demonstrate your success in previous roles.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of the recruitment industry and how your skills align with VHR's goals. Mention specific strategies you would implement to drive lead generation and client acquisition.
Showcase Your Content Skills: Include examples of B2B content you've created, such as blogs or case studies, that resonate with technical sectors. This will demonstrate your ability to create engaging content that supports lead generation.
Highlight Data-Driven Achievements: Emphasise your experience with performance analysis and reporting. Provide examples of how you've used data to optimise marketing strategies and improve conversion rates in past roles.
How to prepare for a job interview at Job Traffic
✨Understand the Industry
Familiarise yourself with the aviation, motorsport, automotive, and engineering sectors. Knowing the specific challenges and trends in these industries will help you tailor your responses and demonstrate your understanding of the market.
✨Showcase Your Lead Generation Skills
Prepare examples of successful lead generation strategies you've implemented in the past. Be ready to discuss how you measured success and what KPIs you focused on, as this role heavily relies on driving high-value B2B leads.
✨Highlight Your Content Creation Experience
Since content is key for this position, bring samples of your work that resonate with technical audiences. Discuss how your content strategies have aligned with business goals and contributed to client acquisition.
✨Demonstrate Data-Driven Decision Making
Be prepared to talk about how you've used data analytics to inform your marketing strategies. Discuss specific metrics you've tracked and how you've pivoted your approach based on performance insights.
