At a Glance
- Tasks: Lead marketing strategies and campaigns across multiple locations to boost brand presence.
- Company: Join a dynamic company in the e-cigarette industry focused on innovative marketing solutions.
- Benefits: Enjoy flexible working options, competitive salary, and opportunities for professional growth.
- Why this job: Be part of a creative team driving impactful marketing initiatives in a fast-paced environment.
- Qualifications: Bachelor's degree in Marketing or related field; 3+ years in brand marketing required.
- Other info: Fluency in Mandarin is a plus; valid driver's license needed for travel.
The predicted salary is between 28800 - 48000 £ per year.
As a Regional Marketing Supervisor, you will oversee the execution of marketing strategies across multiple locations within a designated region, coordinate local marketing campaigns, analyse market trends, and ensure brand consistency. This role involves collaborating with sales and product teams to drive regional growth, optimise campaign performance, and maintain alignment with corporate objectives.
Job Responsibilities:
- Responsible for communication and coordination with the headquarters marketing team, such as determining the launch schedule for new products, selecting launch channels, and marketing communication plans.
- Develop and execute marketing plans based on the characteristics and needs of the UK market, including brand promotion and product marketing.
- Gain a deep understanding of the latest trends in the e-cigarette industry and layout the UK region's SKE brand marketing strategy from a brand perspective.
- Plan and execute marketing strategies, including market analysis, competitive strategy, and brand positioning.
- Plan and execute online and offline marketing events to increase brand awareness and market share.
- Responsible for project management, coordinating resources across departments, and leading/implementing/supporting/overseeing/post-morteming the launch and integrated marketing communication (IMC) plans.
- Develop and maintain relationships with key customers, serving as the primary contact point for business affairs.
- Collect market and competitor information, conduct data analysis, and provide support for marketing decision-making.
Job Qualifications:
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- 3+ years of experience in brand marketing, with a strong understanding of brand marketing practices across various industries; exposure in FMCG and the nicotine industry is highly preferred.
- Deep understanding of brand building, marketing strategies, and consumer insights.
- Strong strategic thinking and innovation capabilities, with a keen ability to identify industry trends.
- Proficient in data analysis and business intelligence applications, with a data-driven decision-making approach.
- Strong customer service mindset and business acumen.
- Fluent English is required. To better communicate with the headquarter, good command of Mandarin is highly preferred.
- Hold a valid driver's license and own a vehicle for travel.
Contact Detail:
Shenzhen SKE Technology Co. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Supervisor
✨Tip Number 1
Familiarise yourself with the latest trends in the e-cigarette industry. This knowledge will not only help you understand the market better but also demonstrate your commitment and expertise during interviews.
✨Tip Number 2
Network with professionals in the marketing and e-cigarette sectors. Attend industry events or join relevant online forums to build connections that could provide insights or even referrals for the role.
✨Tip Number 3
Prepare to discuss specific marketing campaigns you've managed in the past. Highlight your strategic thinking and how you adapted to market changes, as this will showcase your ability to drive regional growth.
✨Tip Number 4
Brush up on your data analysis skills. Be ready to explain how you've used data to inform marketing decisions, as this is crucial for optimising campaign performance and aligning with corporate objectives.
We think you need these skills to ace Marketing Supervisor
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in brand marketing, especially within the FMCG and nicotine industries. Use specific examples to demonstrate your understanding of marketing strategies and consumer insights.
Craft a Compelling Cover Letter: In your cover letter, express your passion for marketing and your understanding of the e-cigarette industry. Mention how your skills align with the responsibilities of the Marketing Supervisor role and how you can contribute to the company's growth.
Showcase Data Analysis Skills: Since the role requires proficiency in data analysis, include examples of how you've used data to drive marketing decisions in previous roles. Highlight any tools or applications you are familiar with that support business intelligence.
Prepare for Potential Interviews: Anticipate questions related to your strategic thinking and innovation capabilities. Be ready to discuss how you would approach market analysis and competitive strategy for the UK region's SKE brand marketing.
How to prepare for a job interview at Shenzhen SKE Technology Co.
✨Know Your Market
Familiarise yourself with the latest trends in the e-cigarette industry and the UK market specifically. Be prepared to discuss how these trends can influence marketing strategies and brand positioning.
✨Showcase Your Experience
Highlight your previous experience in brand marketing, especially within FMCG or the nicotine industry. Use specific examples to demonstrate your understanding of brand building and marketing practices.
✨Data-Driven Decision Making
Emphasise your proficiency in data analysis and business intelligence applications. Be ready to discuss how you've used data to inform marketing decisions and optimise campaign performance in past roles.
✨Collaboration is Key
Discuss your experience in coordinating with different teams, such as sales and product teams. Highlight your ability to communicate effectively and manage projects across departments to achieve common goals.