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For Companies At a Glance
- Tasks: Drive online sales by enhancing customer experience and executing digital merchandising strategies.
- Company: Join a leading UK food and drink ecommerce brand known for its innovation.
- Benefits: Enjoy a hybrid work model with 3 days onsite and flexible working options.
- Why this job: Be part of a dynamic team that values data-driven decisions and customer journeys.
- Qualifications: 2-3 years in Digital Merchandising; FMCG experience is a plus but not required.
- Other info: Opportunity to work with analytics tools and improve your skills in a fast-paced environment.
The predicted salary is between 36000 - 60000 £ per year.
We are currently looking for a Digital Merchandiser to join the Digital Trading team at one of the UK’s best-known food and drink ecommerce brands! Your role will be to drive online sales growth by delivering a seamless onsite experience for customers; execute digital merchandising strategies for all customer journeys. And use data to understand the digital customer and drive key onsite metrics. This is a hybrid role – 3 days onsite – Reading (Berkshire) HQ.
The Role:
- Oversee the categorisation and placement of products and promotions online to ensure easy navigation and product discovery for customers.
- Report on the performance of products and pages, feedback actionable insights and make recommendations for optimisation & improvement to drive CVR rate onsite.
- Analysing key product and category trends from internal and external search data and implementing trading opportunities.
- Monitoring search/category/landing page CTRs and CVRs and improving performance through A/B testing, page personalisation, ranking strategies and AI integration.
- Championing customer journeys and experience through the optimisation of promotional campaigns/pages online, relevance and usability of search and navigability of product range.
- Ensuring product details are captured, displayed and optimised effectively for customers, SEO and performance marketing.
- Ensuring all products are accurately listed and well represented.
- Brief online creative and manage ad-hoc changes to the website.
The Person:
- Ideally at least 2-3 years in a Digital Merchandising role – FMCG industry experience would be advantageous but not essential.
- Strong understanding of the online customer journey and consumer behaviour.
- Demonstrable ability to make data-led decisions.
- An understanding of how merchandising relates to SEO and performance marketing.
- Experienced Microsoft Office user, especially Excel.
- Experience with analytics tools Eg: Adobe, PowerBI or Google Analytics.
- Ability to work independently, manage own workload, and meet deadlines.
- Strong communication skills and relationship building across various teams.
Contact Detail:
Profiles Creative Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Merchandiser - D2C Ecommerce
✨Tip Number 1
Familiarise yourself with the latest trends in digital merchandising, especially within the FMCG sector. Understanding what works for leading brands can give you an edge in interviews and help you articulate your ideas effectively.
✨Tip Number 2
Brush up on your data analysis skills, particularly with tools like Google Analytics or Adobe. Being able to discuss how you've used data to drive decisions in past roles will demonstrate your capability to excel in this position.
✨Tip Number 3
Network with professionals in the ecommerce and digital merchandising space. Engaging with others in the industry can provide insights into best practices and may even lead to referrals that could boost your application.
✨Tip Number 4
Prepare to discuss specific examples of how you've optimised customer journeys in previous roles. Highlighting your experience with A/B testing and personalisation strategies will show that you're ready to take on the challenges of this role.
We think you need these skills to ace Digital Merchandiser - D2C Ecommerce
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital merchandising, especially any roles related to ecommerce or FMCG. Use keywords from the job description to demonstrate your fit for the role.
Craft a Compelling Cover Letter: In your cover letter, express your passion for ecommerce and how your skills align with the responsibilities of the Digital Merchandiser role. Mention specific examples of how you've driven online sales growth or improved customer experiences in previous positions.
Showcase Data-Driven Achievements: When detailing your past experiences, focus on data-led decisions you've made that resulted in measurable improvements. Include metrics such as conversion rates, CTRs, or sales growth to quantify your impact.
Highlight Technical Skills: Emphasise your proficiency with analytics tools like Adobe, PowerBI, or Google Analytics, as well as your Microsoft Excel skills. Mention any experience with A/B testing or SEO strategies to showcase your technical expertise.
How to prepare for a job interview at Profiles Creative
✨Showcase Your Data Skills
Since the role requires making data-led decisions, be prepared to discuss your experience with analytics tools like Adobe, PowerBI, or Google Analytics. Bring examples of how you've used data to drive online sales or improve customer journeys in previous roles.
✨Understand the Customer Journey
Demonstrate your understanding of the online customer journey and consumer behaviour. Be ready to share insights on how you have optimised customer experiences in past positions, particularly in relation to digital merchandising strategies.
✨Prepare for A/B Testing Discussions
As A/B testing is a key part of improving performance, think of specific examples where you've implemented A/B tests. Discuss what you tested, the results, and how it impacted conversion rates or customer engagement.
✨Communicate Effectively
Strong communication skills are essential for this role. Practice articulating your thoughts clearly and confidently, especially when discussing how you've collaborated with different teams to achieve common goals in digital merchandising.
