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- Tasks: Lead digital marketing strategies to inspire citizen behaviour change and manage a team of digital marketers.
- Company: Join WRAP, a global NGO dedicated to promoting a sustainable circular economy.
- Benefits: Enjoy hybrid working, 25 days leave, private medical insurance, and a competitive salary.
- Why this job: Make a real impact on sustainability while working in a creative and flexible environment.
- Qualifications: Looking for a digital native with proven experience in innovative marketing strategies and team leadership.
- Other info: Visa sponsorship available; apply before 23 June 2025.
The predicted salary is between 50000 - 55500 £ per year.
Salary: £50,500 - £55,500
Location: Hybrid (London, Cardiff, or Banbury)
Job type: Permanent full-time
Hybrid working: You will be able to work from home or the office and come into the office to collaborate with your team(s) when required. We have flexible core hours, and we don’t believe in a culture of presenteeism. We will discuss what is important to you and to us during the recruitment process.
Salary & Benefits: £50,500 to £55,500 depending on experience + 10% pension, 25 days annual leave + bank holidays, 35 hour working week, up to 13 flexi-days, private medical insurance, life assurance, and much more!
Closing date: 23 June 2025 at 9.00 AM BST. WRAP reserves the right to close this role early in the event of a large volume of applications.
Visa sponsorship: Please note, we are able to provide visa sponsorship for this role.
Who are we?
WRAP is a global environmental action NGO championing the shift towards a circular economy, fundamentally reshaping how we produce, consume, and manage resources. Our vision is a world transformed, in which Circular Living is commonplace. Where the systems that provide our everyday goods contribute to the world's prosperity and sustainability instead of reducing it. WRAP is driving Circular Living through four key areas: accelerating the circular economy, future-proofing food, preventing problem plastics and transforming textiles. We catalyse action from policy makers, businesses, NGOs and citizens to make it happen. We have offices in the UK, USA and Australia, and live projects in over 30 countries. Join us at WRAP and you’ll drive important change to make Circular Living the norm.
The role
As our Senior Digital Marketing Manager, you will develop the digital marketing strategies and plans that create citizen behaviour change. You will own and operate all the ‘front-end’ digital estate and channels, developing innovative and compelling digital marketing activity and content that delivers measurable impact at scale.
Key responsibilities will include:
- Develop and implement digital marketing strategies across owned, earned, paid and shared channels.
- Plan and execute digital campaigns that drive citizen behaviour change and support fundraising goals.
- Identify new opportunities for growth and innovation, ensure WRAP remains at the forefront of digital creativity and marketing.
- Own the digital marketing budget, ensuring effective allocation and maximisation of ROI across channels.
- Lead and develop a team of 3 digital marketers.
Who are we looking for?
The successful candidate will:
- Be a confident and creative digital native who has a strong track record in designing and delivering impactful and innovative digital marketing strategies to drive behaviour change.
- Know how to make effective use of digital channels to reach audiences without relying on extensive budgets for paid.
- Be able to gather extensive insights from social and other digital platforms to inform campaign strategies.
- Have a passion for all things digital, experimenting with and optimising for the latest social and digital trends.
- Be a people leader with the ability to inspire and to always bring the team with them.
Contact Detail:
What Jobs Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Digital Marketing Manager - Hybrid
✨Tip Number 1
Familiarise yourself with WRAP's mission and values. Understanding their focus on circular economy and sustainability will help you tailor your conversations and demonstrate your genuine interest in the role.
✨Tip Number 2
Showcase your digital marketing expertise by discussing specific campaigns you've led that resulted in measurable behaviour change. Be prepared to share insights on how you used data to inform your strategies.
✨Tip Number 3
Network with current or former employees of WRAP on platforms like LinkedIn. This can provide you with insider knowledge about the company culture and expectations, which can be invaluable during interviews.
✨Tip Number 4
Prepare to discuss how you would allocate a digital marketing budget effectively. Think about innovative ways to maximise ROI without relying heavily on paid channels, as this aligns with WRAP's goals.
We think you need these skills to ace Senior Digital Marketing Manager - Hybrid
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing, particularly any roles where you've developed strategies that drive behaviour change. Use keywords from the job description to align your skills with what WRAP is looking for.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for digital marketing and your understanding of WRAP's mission. Mention specific examples of past campaigns you've led that resulted in measurable impact, and explain how you can contribute to their goals.
Showcase Your Digital Skills: In your application, highlight your proficiency with various digital channels and tools. Provide examples of how you've used data insights to inform your strategies and how you've kept up with the latest trends in digital marketing.
Proofread and Edit: Before submitting your application, carefully proofread all documents for spelling and grammatical errors. A polished application reflects your attention to detail and professionalism, which are crucial for a Senior Digital Marketing Manager role.
How to prepare for a job interview at What Jobs
✨Showcase Your Digital Expertise
Prepare to discuss your previous digital marketing strategies in detail. Highlight specific campaigns you've led, the tools you used, and the measurable outcomes achieved. This will demonstrate your capability to drive behaviour change effectively.
✨Understand WRAP's Mission
Familiarise yourself with WRAP's vision and key areas of focus. Be ready to articulate how your skills and experiences align with their goals, particularly in promoting Circular Living and driving sustainable practices through digital marketing.
✨Demonstrate Leadership Skills
As a Senior Digital Marketing Manager, you'll be leading a team. Prepare examples of how you've successfully managed and inspired teams in the past. Discuss your leadership style and how you foster collaboration and creativity within your team.
✨Be Ready for Scenario Questions
Expect questions that assess your problem-solving abilities and creativity. Think of scenarios where you had to innovate or pivot a campaign due to unforeseen challenges. This will showcase your adaptability and strategic thinking in a dynamic environment.
