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- Tasks: Lead multi-channel media planning and develop integrated strategies for clients.
- Company: Join a leading independent media agency known for innovation and creativity.
- Benefits: Enjoy a dynamic work environment with opportunities for professional growth and mentorship.
- Why this job: Be part of a collaborative team that shapes impactful media campaigns and drives results.
- Qualifications: 6+ years in media planning with strong digital and traditional media expertise required.
- Other info: Send your CV to rob.leech@moriati.co.uk to apply!
The predicted salary is between 48000 - 72000 £ per year.
A leading independent media agency is seeking an experienced and dynamic Multi-Channel Media Planning Account Director to lead media planning initiatives. The ideal candidate will possess comprehensive expertise in both digital and traditional media, with a proven ability to develop integrated media strategies that maximize reach, engagement, and ROI.
Key Responsibilities:
- Lead the development of integrated media plans encompassing online (digital, social, programmatic, search) and offline (TV, radio, print, out-of-home) channels.
- Build and maintain strong relationships with clients, understanding their objectives and translating them into effective multi-channel strategies.
- Collaborate closely with creative, digital, and offline teams to ensure cohesive campaign execution.
- Analyze industry trends and consumer insights to inform media planning and strategic recommendations.
- Manage and mentor a team of media planners, fostering professional development and best practices.
- Oversee campaign performance, making data-driven adjustments to optimize effectiveness across all channels.
- Stay abreast of emerging media opportunities, new technologies, and evolving consumer behaviors.
Qualifications:
- Bachelor's degree in marketing, Advertising, Communications, or related field.
- 6+ years of experience in media planning, with a strong background in both online and offline media channels.
- Demonstrated success in developing integrated, multi-channel media strategies.
- Excellent client management, presentation, and communication skills.
- Leadership experience with the ability to inspire and guide teams.
- Proficiency in media planning and analytics tools, with a solid understanding of media buying and trafficking processes.
- Analytical mindset with the ability to interpret data and translate insights into actionable strategies.
Please send your CV to rob.leech@moriati.co.uk
Contact Detail:
Moriati Digital Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Account Director (Planning & Client Services) (City of London)
✨Tip Number 1
Network with professionals in the media planning industry. Attend relevant events, webinars, or workshops where you can meet potential colleagues and clients. Building these connections can give you insights into the company culture and the specific skills they value.
✨Tip Number 2
Stay updated on the latest trends in both digital and traditional media. Follow industry publications, blogs, and social media channels to understand what strategies are currently working. This knowledge will help you speak confidently about your ideas during interviews.
✨Tip Number 3
Prepare to discuss your past experiences in detail, especially those that showcase your ability to develop integrated media strategies. Be ready to provide examples of successful campaigns you've led and how you managed client relationships effectively.
✨Tip Number 4
Demonstrate your leadership skills by sharing instances where you've mentored or guided a team. Highlight how you fostered professional development and best practices, as this is crucial for the Account Director role.
We think you need these skills to ace Account Director (Planning & Client Services) (City of London)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in both digital and traditional media. Emphasise any roles where you've developed integrated media strategies, as this is crucial for the Account Director position.
Craft a Compelling Cover Letter: In your cover letter, demonstrate your understanding of the role by discussing how your background aligns with the key responsibilities. Mention specific examples of successful campaigns you've led and how you built client relationships.
Showcase Leadership Skills: Since the role involves managing and mentoring a team, include examples of your leadership experience. Highlight how you've inspired teams and fostered professional development in previous positions.
Highlight Analytical Skills: Given the importance of data-driven decision-making in this role, make sure to mention your proficiency with media planning and analytics tools. Provide examples of how you've used data to optimise campaign performance.
How to prepare for a job interview at Moriati Digital Recruitment
✨Showcase Your Multi-Channel Expertise
Be prepared to discuss your experience with both digital and traditional media. Highlight specific campaigns where you successfully integrated various channels, demonstrating your ability to maximise reach and engagement.
✨Demonstrate Client Relationship Skills
Think of examples where you've built strong client relationships. Be ready to explain how you understood their objectives and translated them into effective strategies, as this is crucial for the role.
✨Prepare for Team Collaboration Questions
Expect questions about how you work with creative and digital teams. Share experiences that illustrate your collaborative approach and how you ensure cohesive campaign execution across different teams.
✨Discuss Data-Driven Decision Making
Be ready to talk about how you analyse campaign performance and make adjustments based on data. Provide examples of how you've used analytics tools to inform your media planning and optimise effectiveness.
