Account Director (Planning & Client Services) (City of London)

Multi-Channel Media Planning Account Director

A leading independent media agency is seeking an experienced and dynamic Multi-Channel Media Planning Account Director to lead media planning initiatives. The ideal candidate will possess comprehensive expertise in both digital and traditional media, with a proven ability to develop integrated media strategies that maximize reach, engagement, and ROI.

Key Responsibilities:

– Lead the development of integrated media plans encompassing online (digital, social, programmatic, search) and offline (TV, radio, print, out-of-home) channels.

– Build and maintain strong relationships with clients, understanding their objectives and translating them into effective multi-channel strategies.

– Collaborate closely with creative, digital, and offline teams to ensure cohesive campaign execution.

– Analyze industry trends and consumer insights to inform media planning and strategic recommendations.

– Manage and mentor a team of media planners, fostering professional development and best practices.

– Oversee campaign performance, making data-driven adjustments to optimize effectiveness across all channels.

– Stay abreast of emerging media opportunities, new technologies, and evolving consumer behaviors.

Qualifications:

– Bachelor\’s degree in marketing, Advertising, Communications, or related field.

– 6+ years of experience in media planning, with a strong background in both online and offline media channels.

– Demonstrated success in developing integrated, multi-channel media strategies.

– Excellent client management, presentation, and communication skills.

– Leadership experience with the ability to inspire and guide teams.

– Proficiency in media planning and analytics tools, with a solid understanding of media buying and trafficking processes.

– Analytical mindset with the ability to interpret data and translate insights into actionable strategies.

Please send your CV to rob.leech@moriati.co.uk