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For Companies At a Glance
- Tasks: Lead creative marketing strategies for a dynamic drinks brand, enhancing shopper experiences.
- Company: Join a bold, entrepreneurial drinks company known for premium, trend-led brands.
- Benefits: Enjoy hybrid working, a 10% annual bonus, and opportunities for national travel.
- Why this job: Be part of a high-growth team that values innovation and creativity in the drinks industry.
- Qualifications: 4+ years in trade marketing, with strong skills in project management and stakeholder engagement.
- Other info: Work in a vibrant London office and connect with leading brands in the market.
The predicted salary is between 43200 - 72000 £ per year.
The Advocate Group is proud to be working with a trailblazing drinks company in their search for a Trade Marketing Manager to join their UK team and help drive growth across a fast-moving and exciting brand portfolio.
The Business: A bold, entrepreneurial drinks company behind category-leading brands! Growing rapidly in the UK market with a focus on premium, trend-led drinks and unforgettable consumer experiences.
The Role: We’re looking for a driven and creative Trade Marketing Manager to connect brand strategy with first-class execution across both Retail and On-Trade. Here’s how:
- Own shopper marketing execution across digital and physical environments.
- Deliver standout promotions, visual merchandising, POS, activations and in-store media.
- Collaborate with brand and sales teams to ensure brand visibility, shopper conversion, and consistency across touchpoints.
- Develop premium-quality POS materials, lead impactful activations, and drive education, trial and rate of sale.
- Manage agency and vendor relationships across production, distribution, and campaign reporting.
- Use insights to optimise retail performance and identify growth opportunities across channels.
About You:
- 4+ years’ experience in shopper, retail, or trade marketing within drinks.
- A confident collaborator with strong commercial thinking and campaign execution experience.
- Skilled in POS development, project management, and stakeholder engagement.
- Passionate about premium drinks and delivering high-quality shopper experiences.
- Positive, adaptable, and proactive with a creative mindset and strategic focus.
Benefits:
- Hybrid working from a New London office with occasional national travel.
- Join a high-growth, innovation-led business with a portfolio of market-leading brands.
- 10% Annual Bonus.
If this sounds like your next challenge, I’d love to hear from you!
Contact Detail:
Advocate Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Trade Marketing Manager
✨Tip Number 1
Familiarise yourself with the latest trends in the drinks industry. Understanding what’s hot and what consumers are looking for will help you demonstrate your passion and knowledge during interviews.
✨Tip Number 2
Network with professionals in the trade marketing field, especially those within the drinks sector. Attend industry events or join relevant online groups to make connections that could lead to valuable insights or referrals.
✨Tip Number 3
Prepare to discuss specific examples of successful campaigns you've managed. Highlight your experience in shopper marketing and how you’ve driven growth through innovative strategies in previous roles.
✨Tip Number 4
Showcase your creativity by thinking of unique promotional ideas tailored to the brand's portfolio. Being able to present fresh concepts can set you apart from other candidates and demonstrate your proactive approach.
We think you need these skills to ace Trade Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in trade marketing, particularly within the drinks sector. Use specific examples that demonstrate your skills in shopper marketing execution and campaign management.
Craft a Compelling Cover Letter: Write a cover letter that connects your background to the role of Trade Marketing Manager. Emphasise your passion for premium drinks and your ability to deliver high-quality shopper experiences, as well as your collaborative approach.
Showcase Your Achievements: In both your CV and cover letter, include quantifiable achievements from your previous roles. For instance, mention successful campaigns you’ve led or how you improved retail performance through innovative strategies.
Research the Company: Familiarise yourself with The Advocate Group and the drinks company they represent. Understanding their brand portfolio and market position will help you tailor your application and show genuine interest in the role.
How to prepare for a job interview at Advocate Group
✨Showcase Your Experience
Make sure to highlight your 4+ years of experience in shopper, retail, or trade marketing. Be prepared to discuss specific campaigns you've executed and the impact they had on brand visibility and sales.
✨Demonstrate Collaboration Skills
Since the role requires working closely with brand and sales teams, come ready with examples of how you've successfully collaborated in the past. Emphasise your ability to engage stakeholders and drive results through teamwork.
✨Be Creative with Ideas
This position calls for a creative mindset, so think of innovative promotional ideas or visual merchandising concepts you could bring to the table. Share any past experiences where your creativity led to successful outcomes.
✨Understand the Brand Portfolio
Research the drinks company and its portfolio before the interview. Familiarise yourself with their products and market positioning, and be ready to discuss how you can contribute to their growth and enhance shopper experiences.
