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- Tasks: Lead marketing strategy and execute engaging campaigns for BPLS.
- Company: BPLS is dedicated to bridging the ethnic diversity gap in life sciences.
- Benefits: Gain leadership skills, build networks, and make a real impact.
- Why this job: Join a mission-driven team focused on equity and inclusion in a vital industry.
- Qualifications: Experience in marketing campaigns, digital strategies, and data analysis required.
- Other info: This is a volunteer position requiring about 10 hours per month.
The predicted salary is between 24000 - 36000 £ per year.
Our mission is to bridge the ethnic diversity gap in the life sciences industry. Partnering with organisations, we strive to create an equitable and inclusive environment where talent is boundless, and the industry's diversity reflects the needs of all populations.
Our vision is to see the UK life sciences industry fully reflect our society's diversity. We aim for Black and ethnically diverse professionals to not only be represented but to excel and lead, with their excellence acknowledged and celebrated.
Are you an experienced marketing professional passionate about driving impact in an industry where equity and diversity should sit at the heart of innovation and patient outcomes? Do you want to use your expertise to drive equity, representation, and inclusion?
BPLS is seeking a Marketing Lead (Volunteer ~10 hrs/month) to help take us to the next level as we grow our community and influence.
- Lead the development and execution of BPLS’s marketing strategy across digital and traditional platforms.
- Develop partnerships with organisations providing pro-bono marketing support.
- Oversee content planning and coordinate with the Comms and Social Media Lead to deliver engaging campaigns.
- Manage marketing analytics and reporting, tracking KPIs and optimising strategies accordingly.
- Stay informed about marketing trends and tools to continuously improve BPLS's reach and engagement.
Commitment to BPLS’s mission and values, with a passion for inclusive marketing practices.
Experience in leading and executing marketing campaigns or strategy.
Strong understanding of digital marketing, branding, and audience segmentation.
Comfortable with data analysis and using insights to guide decision-making.
You will get opportunities to build new networks, grow your leadership skills, and make a tangible impact. You’ll be joining BPLS at a pivotal moment in our journey to help shape our future.
Contact Detail:
Black Professionals in Life Sciences (BPLS) Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand & Content Marketing Lead
✨Tip Number 1
Familiarise yourself with the latest trends in diversity and inclusion within the life sciences sector. This knowledge will not only help you understand the mission of BPLS but also allow you to speak confidently about how your marketing strategies can drive change.
✨Tip Number 2
Network with professionals in the life sciences and marketing fields. Attend relevant events or webinars where you can connect with like-minded individuals and organisations that share a commitment to equity and diversity.
✨Tip Number 3
Prepare to discuss specific examples of successful marketing campaigns you've led, particularly those that focused on inclusivity or community engagement. Highlighting your experience in these areas will demonstrate your alignment with BPLS's values.
✨Tip Number 4
Stay updated on the latest digital marketing tools and analytics platforms. Being able to showcase your proficiency in data analysis and how it can optimise marketing strategies will set you apart as a candidate who can drive measurable impact.
We think you need these skills to ace Brand & Content Marketing Lead
Some tips for your application 🫡
Understand the Mission: Before applying, take time to understand BPLS's mission and values. Reflect on how your personal experiences and professional background align with their goal of promoting diversity and inclusion in the life sciences industry.
Tailor Your CV: Make sure your CV highlights relevant marketing experience, particularly in areas like digital marketing, branding, and audience segmentation. Use specific examples that demonstrate your commitment to equity and diversity in your previous roles.
Craft a Compelling Cover Letter: Write a cover letter that not only outlines your qualifications but also expresses your passion for inclusive marketing practices. Share your vision for how you can contribute to BPLS’s mission and the impact you hope to make.
Showcase Relevant Skills: In your application, emphasise your skills in data analysis and marketing strategy execution. Provide examples of how you've used analytics to inform decision-making and optimise marketing campaigns in the past.
How to prepare for a job interview at Black Professionals in Life Sciences (BPLS)
✨Show Your Passion for Diversity
Make sure to express your commitment to equity and diversity during the interview. Share personal experiences or projects that highlight your dedication to inclusive marketing practices, as this aligns closely with the company's mission.
✨Demonstrate Your Marketing Expertise
Prepare to discuss specific marketing campaigns you've led in the past. Be ready to explain your strategies, the tools you used, and the outcomes achieved, especially in relation to digital marketing and audience segmentation.
✨Highlight Data-Driven Decision Making
Since the role involves managing marketing analytics, be prepared to talk about how you've used data to inform your marketing strategies. Provide examples of KPIs you've tracked and how you've optimised campaigns based on insights.
✨Research the Organisation
Familiarise yourself with BPLS's mission and values before the interview. Understanding their goals will allow you to tailor your responses and demonstrate how your skills and experiences can contribute to their vision of a diverse life sciences industry.
