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- Tasks: Lead partnership strategy and develop innovative brand activations for live events.
- Company: Join a dynamic live events business focused on creating unforgettable experiences.
- Benefits: Enjoy competitive pay, flexible working options, and exciting corporate perks.
- Why this job: Be at the forefront of brand engagement and drive impactful sponsorships in a vibrant industry.
- Qualifications: Experience in sponsorship sales and a strong network in food, drink, and lifestyle sectors required.
- Other info: This role offers the chance to collaborate with senior leaders and shape the future of brand partnerships.
The predicted salary is between 72000 - 108000 £ per year.
Are you a commercially driven, creative partnerships leader with a passion for live experiences and brand engagement? We’re looking for a Director of Brand Partnerships for a large live events business to take their commercial strategy to the next level. Reporting to senior leadership, this is a pivotal role designed to build long-term brand alliances, create innovative partnership propositions, and deliver tangible revenue growth through high-impact sponsorships and brand activations.
Key Focus Areas
- Develop and lead partnership strategy across multiple event formats
- Identify new commercial opportunities with brands, venues, and agencies
- Create compelling propositions for brand activations, fan zones, and seasonal experiences
- Build strategic relationships with household-name food & beverage brands
- Deliver sponsorship deals that offer clear ROI and meaningful audience engagement
- Collaborate cross-functionally with marketing, operations, and revenue teams
- Lead a high-performing partnerships and brand activation team
What You'll Bring
- Proven experience in sponsorship sales and partnership development
- A strong network across brands and agencies – particularly in food, drink, and lifestyle sectors
- Strategic mindset with the ability to craft tailored, commercially viable partnership packages
- Strong financial and commercial acumen
- Confidence working with senior stakeholders, including brand and C-suite leaders
- A passion for live events, fan engagement, and experiential marketing
Contact Detail:
COREcruitment Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director of Strategic Partnerships
✨Tip Number 1
Network like a pro! Attend industry events, conferences, and seminars related to live experiences and brand engagement. This will help you connect with key players in the food, drink, and lifestyle sectors, which is crucial for building those strategic relationships.
✨Tip Number 2
Showcase your creativity! Prepare a portfolio of innovative partnership propositions you've developed in the past. Highlight how these initiatives delivered tangible revenue growth and audience engagement, as this will resonate well with our focus on high-impact sponsorships.
✨Tip Number 3
Familiarise yourself with our current partnerships and sponsorship deals. Understanding what we’ve done before will allow you to propose fresh ideas that align with our brand and audience, making you stand out as a candidate who truly gets us.
✨Tip Number 4
Prepare to discuss your financial acumen. Be ready to share examples of how you've crafted commercially viable partnership packages in the past, and how you measured their success. This will demonstrate your strategic mindset and ability to deliver ROI.
We think you need these skills to ace Director of Strategic Partnerships
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in sponsorship sales and partnership development. Emphasise your network within the food, drink, and lifestyle sectors, as well as any relevant achievements in live events.
Craft a Compelling Cover Letter: In your cover letter, express your passion for live experiences and brand engagement. Discuss how your strategic mindset and commercial acumen can contribute to the company's goals, particularly in building long-term brand alliances.
Showcase Relevant Experience: Provide specific examples of past successes in developing partnerships and delivering sponsorship deals. Highlight any innovative propositions you've created that resulted in tangible revenue growth.
Research the Company: Familiarise yourself with the company's previous events and partnerships. Understanding their brand values and target audience will help you align your application with their vision and demonstrate your fit for the role.
How to prepare for a job interview at COREcruitment Ltd
✨Showcase Your Strategic Mindset
Be prepared to discuss your approach to developing partnership strategies. Highlight specific examples where you've identified new commercial opportunities and crafted tailored partnership packages that delivered results.
✨Demonstrate Your Network
Since a strong network is crucial for this role, come ready to talk about your connections within the food, drink, and lifestyle sectors. Mention any successful collaborations you've facilitated with brands or agencies.
✨Highlight Your Financial Acumen
Discuss your experience in delivering sponsorship deals that provide clear ROI. Be ready to share metrics or case studies that illustrate how your partnerships have driven revenue growth and audience engagement.
✨Passion for Live Events
Express your enthusiasm for live experiences and fan engagement. Share personal anecdotes or insights that demonstrate your commitment to creating memorable brand activations and seasonal experiences.
